Introduction to Digital Marketing

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What is the main purpose of digital marketing?

To reduce consumer engagement

To build brand awareness and drive website traffic (correct)

To limit the target audience

To increase print advertising

Which component of digital marketing involves creating and sharing content, engaging with followers, and running paid advertising campaigns?

Social Media Marketing (SMM) (correct)

Email Marketing

Search Engine Marketing (SEM)

Influencer Marketing

What provides businesses with the flexibility to reach a global audience, target specific demographics, and measure campaign effectiveness in real-time?

Digital Marketing (correct)

Billboard Advertising

Television Commercials

Print Advertising

What does SEM involve?

Running paid advertising on search engines Signup and view all the answers

How does digital marketing leverage the internet and electronic devices?

To build brand awareness and drive website traffic Signup and view all the answers

What is the primary goal of search engine optimization (SEO)?

To improve a website's visibility on search engine results pages Signup and view all the answers

Which marketing technique involves sending targeted messages to a group of people via email?

Email Marketing Signup and view all the answers

What is the key element of effective email marketing?

Personalization and segmentation Signup and view all the answers

Which marketing technique leverages individuals with a significant following on social media to promote products or services?

Influencer Marketing Signup and view all the answers

What is the primary focus of content marketing?

Creating and distributing valuable content to attract and retain a target audience Signup and view all the answers

Introduction to Digital Marketing

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Questions and Answers

What is the main purpose of digital marketing?

Which component of digital marketing involves creating and sharing content, engaging with followers, and running paid advertising campaigns?

What provides businesses with the flexibility to reach a global audience, target specific demographics, and measure campaign effectiveness in real-time?

What does SEM involve?

How does digital marketing leverage the internet and electronic devices?

What is the primary goal of search engine optimization (SEO)?

Which marketing technique involves sending targeted messages to a group of people via email?

What is the key element of effective email marketing?

Which marketing technique leverages individuals with a significant following on social media to promote products or services?

What is the primary focus of content marketing?

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