Introduction to Digital Marketing
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Questions and Answers

What is the main purpose of digital marketing?

  • To reduce consumer engagement
  • To build brand awareness and drive website traffic (correct)
  • To limit the target audience
  • To increase print advertising
  • Which component of digital marketing involves creating and sharing content, engaging with followers, and running paid advertising campaigns?

  • Social Media Marketing (SMM) (correct)
  • Email Marketing
  • Search Engine Marketing (SEM)
  • Influencer Marketing
  • What provides businesses with the flexibility to reach a global audience, target specific demographics, and measure campaign effectiveness in real-time?

  • Digital Marketing (correct)
  • Billboard Advertising
  • Television Commercials
  • Print Advertising
  • What does SEM involve?

    <p>Running paid advertising on search engines</p> Signup and view all the answers

    How does digital marketing leverage the internet and electronic devices?

    <p>To build brand awareness and drive website traffic</p> Signup and view all the answers

    What is the primary goal of search engine optimization (SEO)?

    <p>To improve a website's visibility on search engine results pages</p> Signup and view all the answers

    Which marketing technique involves sending targeted messages to a group of people via email?

    <p>Email Marketing</p> Signup and view all the answers

    What is the key element of effective email marketing?

    <p>Personalization and segmentation</p> Signup and view all the answers

    Which marketing technique leverages individuals with a significant following on social media to promote products or services?

    <p>Influencer Marketing</p> Signup and view all the answers

    What is the primary focus of content marketing?

    <p>Creating and distributing valuable content to attract and retain a target audience</p> Signup and view all the answers

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