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Introduction to Digital Marketing

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Questions and Answers

Which of the following is NOT typically included in target group analysis for digital marketing?

Preferences
Brand colors (correct)
Interests
Location

What is the main purpose of conducting target group analysis in digital marketing?

To research a specific group of people (correct)
To analyze company strengths and weaknesses
To identify potential competitors
To reach a wider audience

What is the goal of systematically recording demands, lifestyles, and buying motives in target group analysis?

To optimize products and marketing (correct)
To increase production costs
To decrease customer satisfaction
To create more competition

What can target group analysis help businesses identify early on?

Market trends (A) Signup and view all the answers

Who are the target groups in digital marketing?

Specific groups likely to buy the business's products or services (C) Signup and view all the answers

How can businesses benefit from utilizing the data obtained through target group analysis?

By optimizing products and marketing strategies (D) Signup and view all the answers

What is one key aspect of target groups that businesses aim to reach?

People most likely to buy the business's products or services (C) Signup and view all the answers

In target group analysis, what does 'SWOT' stand for?

Strengths, Weaknesses, Opportunities, Threats (D) Signup and view all the answers

Which of the following is NOT part of the target group analysis process?

Interviewing all existing customers (A) Signup and view all the answers

What is the primary difference between SWOT Analysis and target group analysis in digital marketing?

The focus on internal vs external factors (B) Signup and view all the answers