Introduction to Digital Marketing

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What type of ROI measures the influence of content marketing on brand perception and thought leadership?

Branding and Reputation ROI

What metric has increased by 20-24% in the last 10 weeks, according to the knowledge check?

Social media likes and comments

What is the purpose of SEO, according to the definition provided?

To generate organic traffic from search engines

What are the three key components of SEO, as outlined in the fundamentals of SEO?

On-page optimization, Off-page optimization, and Technical optimization Signup and view all the answers

What is the opposite of SEO, according to the text?

Paid Search Signup and view all the answers

What is the goal of branding and reputation ROI, in terms of content marketing?

To shape brand perception and establish thought leadership Signup and view all the answers

What is the term for the metrics used to measure the success of content marketing, such as website traffic and social media engagement?

Engagement Metrics Signup and view all the answers

What is the term for the process of optimizing websites and content to increase its exposure and rankings on search engine results pages?

Search Engine Optimization (SEO) Signup and view all the answers

What is the primary responsibility of a social media manager in relation to a business' brand?

To know the business and its brand Signup and view all the answers

What is the purpose of performing a brand audit?

To clearly define and describe the Who, What, How, and Why of the brand Signup and view all the answers

What is the 'Why' aspect of a brand audit?

Why the business exists, what value it adds to society, and its vision Signup and view all the answers

What is the most tangible aspect of a business' brand?

The What, which includes the logo, choice of colors, and other visual elements Signup and view all the answers

What is the significance of a brand voice?

It sets a business apart from competitors and helps to target ideal prospects Signup and view all the answers

Why do global companies budget at least 11% of their revenue on branding annually?

To create a strong brand identity that sets them apart from competitors Signup and view all the answers

What is the purpose of selecting a social media platform for a brand?

To communicate socially with customers and prospects Signup and view all the answers

What is the expected growth of total media advertising spending in the United States from 2020 to 2024?

From 225.8 billion U.S. dollars to 322 billion dollars Signup and view all the answers

What is the definition of a brand according to David Ogilvy?

The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised. Signup and view all the answers

What is the purpose of a brand audit?

To identify the elements of a brand Signup and view all the answers

What is brand voice?

The way a brand communicates with its target audience Signup and view all the answers

What is the role of a social media expert in building a brand?

To establish a strong brand identity Signup and view all the answers

What is the importance of knowing your target audience in social media marketing?

To create targeted content that resonates with them Signup and view all the answers

What is the significance of branding budget in social media marketing?

It determines the scope of marketing efforts Signup and view all the answers

What is the relationship between a brand's reputation and its marketing efforts?

A brand's reputation is shaped by its marketing efforts Signup and view all the answers

What is the role of social media in building a brand's identity?

It helps to create and maintain a brand's online presence Signup and view all the answers