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Questions and Answers
What is the main characteristic of qualitative or categorical data?
What is the main characteristic of qualitative or categorical data?
- Consists of audio and images
- Can be measured or counted in numbers
- Sorted by category, not by number (correct)
- Depicts high dimensional data
Which of the following is an example of qualitative data?
Which of the following is an example of qualitative data?
- Number of COVID-19 cases in a city
- Height of a person in inches
- Opinion on something (agree, disagree, or neutral) (correct)
- Temperature in degrees Celsius
In what form is qualitative or categorical data sorted?
In what form is qualitative or categorical data sorted?
- Textual form
- Numeric form
- By category, not by number (correct)
- Graphical form
What does qualitative data help market researchers understand about customers?
What does qualitative data help market researchers understand about customers?
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Which of the following is NOT an example of qualitative data?
Which of the following is NOT an example of qualitative data?
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