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Introduction to Consumer Behaviour

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Questions and Answers

What does consumer behaviour primarily encompass?

Only the purchasing decisions made by consumers

The process of how consumers evaluate product quality

The totality of decisions regarding acquisition, consumption, and disposal (correct)

Only the emotional motivations behind purchasing decisions

According to the definitions provided, which of the following is NOT part of consumer behaviour?

Evaluating service quality

Utilizing products to satisfy needs

Searching for products

Creating advertisements for products (correct)

How do organisations benefit from understanding consumer behaviour?

By reducing the number of products in their inventory

By exclusively focusing on product innovation

By enhancing their marketing strategies to effectively satisfy consumer needs (correct)

By improving their profit margins without affecting customer satisfaction

Which of the following statements best summarizes consumer behaviour?

<p>It involves mental, emotional, and physical processes related to consuming products</p> Signup and view all the answers

What role does consumer behaviour play in technological development?

<p>It drives the introduction of new and improved products and services</p> Signup and view all the answers

Study Notes

Introduction to Consumer Behaviour

Consumer behaviour is an expanding field of study, encompassing more than simple purchasing actions.
It represents a complex, multidimensional process involving decisions related to acquisition, consumption, and disposal of products and services.
Understanding consumer behaviour is vital for organizations as it enhances marketing effectiveness to meet consumer needs profitably.
Consumption patterns influence technological advancements and the development of new and improved products and services.

Definitions of Consumer Behaviour

Defined as the actions and decision-making processes of individuals who buy goods and services for personal use (Engel, Blackwell, Miniard).
Encompasses mental, emotional, and physical activities of consumers aimed at satisfying specific needs and wants (Bearden et al.).
Involves the complete behaviour exhibited by consumers throughout searching, purchasing, using, evaluating, and disposing of products and services that meet their expectations (Schiffman and Kanuk).

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Description

This quiz explores the fundamental concepts of consumer behaviour, highlighting its complexity and multidimensionality. It examines how consumer decisions regarding acquisition, consumption, and disposal influence marketing strategies. Understanding these behaviours is crucial for organizations aiming to meet consumer needs effectively.