Introduction to Business Services
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Questions and Answers

What is the unique characteristic of services related to the presence of the service provider?

  • Inconsistency
  • Tangibility
  • Perishability
  • Inseparability (correct)

Why is it mentioned that services are heterogeneous?

  • To highlight that quality may differ over time (correct)
  • To emphasize the importance of storage
  • To show they are easily transferable
  • For easy standardization

Which characteristic explains why services cannot be stored for future use?

  • Consumer participation
  • Non-transferability
  • Perishability (correct)
  • Inconsistency

How does the concept of non-transferability apply to services?

<p>The ownership of services cannot be transferred from service provider to customer (B)</p> Signup and view all the answers

Why is it important for consumers to participate in services?

<p>To enable the offering and acceptance of services (A)</p> Signup and view all the answers

What characterizes business services according to the text?

<p>They help businesses grow and function seamlessly (B)</p> Signup and view all the answers

What is a key feature of services based on the provided text?

<p>Intangibility (C)</p> Signup and view all the answers

According to Philip Kotler, what is a service?

<p>An essentially intangible act of performance (B)</p> Signup and view all the answers

Why are services sometimes difficult to identify?

<p>Due to the tangibility similar to goods (C)</p> Signup and view all the answers

What distinguishes business services according to the text?

<p>Help in the successful running of businesses (A)</p> Signup and view all the answers

Why are services considered instantly perishable based on the text?

<p>They come into existence at the time of purchase and consumption (C)</p> Signup and view all the answers

What does the American Marketing Association define as services?

<p>Activities, benefits, or satisfactions connected to the sale of goods (D)</p> Signup and view all the answers

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