12 Questions
What is the unique characteristic of services related to the presence of the service provider?
Inseparability
Why is it mentioned that services are heterogeneous?
To highlight that quality may differ over time
Which characteristic explains why services cannot be stored for future use?
Perishability
How does the concept of non-transferability apply to services?
The ownership of services cannot be transferred from service provider to customer
Why is it important for consumers to participate in services?
To enable the offering and acceptance of services
What characterizes business services according to the text?
They help businesses grow and function seamlessly
What is a key feature of services based on the provided text?
Intangibility
According to Philip Kotler, what is a service?
An essentially intangible act of performance
Why are services sometimes difficult to identify?
Due to the tangibility similar to goods
What distinguishes business services according to the text?
Help in the successful running of businesses
Why are services considered instantly perishable based on the text?
They come into existence at the time of purchase and consumption
What does the American Marketing Association define as services?
Activities, benefits, or satisfactions connected to the sale of goods
Explore the concept of business services, focusing on their intangible nature, production-consumption simultaneity, and other key characteristics. Learn about the importance of services in the successful operation of businesses and the role they play in various industries.
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