Podcast
Questions and Answers
What is the unique characteristic of services related to the presence of the service provider?
What is the unique characteristic of services related to the presence of the service provider?
- Inconsistency
- Tangibility
- Perishability
- Inseparability (correct)
Why is it mentioned that services are heterogeneous?
Why is it mentioned that services are heterogeneous?
- To highlight that quality may differ over time (correct)
- To emphasize the importance of storage
- To show they are easily transferable
- For easy standardization
Which characteristic explains why services cannot be stored for future use?
Which characteristic explains why services cannot be stored for future use?
- Consumer participation
- Non-transferability
- Perishability (correct)
- Inconsistency
How does the concept of non-transferability apply to services?
How does the concept of non-transferability apply to services?
Why is it important for consumers to participate in services?
Why is it important for consumers to participate in services?
What characterizes business services according to the text?
What characterizes business services according to the text?
What is a key feature of services based on the provided text?
What is a key feature of services based on the provided text?
According to Philip Kotler, what is a service?
According to Philip Kotler, what is a service?
Why are services sometimes difficult to identify?
Why are services sometimes difficult to identify?
What distinguishes business services according to the text?
What distinguishes business services according to the text?
Why are services considered instantly perishable based on the text?
Why are services considered instantly perishable based on the text?
What does the American Marketing Association define as services?
What does the American Marketing Association define as services?
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