Introduction to Business of Architecture

Study Notes

Types of Practice: Sole Practice, Partnership, Corporation
Location of the Office: Home Office, Commercial Space, Co-Working Space
Office Equipment: This section outlines the essential office equipment needed for an architectural practice.

### Regulations and Government Compliances

Business Registration: Obtaining a DTI Business Registration, Mayor’s Permit, and PCAB License (R.A. 4566) is essential for legal operation.
BIR Registration: This involves crucial steps; submitting BIR Form 1901 for business nature, securing authorization for receipts/invoices with BIR Form 1906/1921, obtaining the Certificate of Registration (BIR 2303), and completing the Payment Form (BIR Form 0605).

Key expenses include utilities (electricity/water), communication (phone/internet), office rental costs, travel allowance, office supplies, printer costs, and staff salaries.

Standard Marketing Tools: Business Cards, Signage, Letterhead, Standard of Professional Fee.
Operational Cost Tools: Overhead Fee, Architect's Fee, Expenses.

Marketing Defined: Involves bringing new business to a firm to sustain and grow its practice.
Creative Technical Skills for Marketing: Key aspects include convincing prospective clients, firm creativity, problem-solving creativity, attention to detail, and passion for the project.
Different Levels of Communication: This includes class identification, selection/purchase decisions, competitive preferences, and the image of the profession.

Tools & Strategies: Logo, Slogan, Public Relation Communication, Social Media & Communication, Website Content, Social Tools, Media Relations, and getting published.

Key Steps: Market Research (analyzing 4 phases of life expectancy: development, growth, maturity, decline), identifying commissioning entities, gathering information (bird-dogging), strategy research, courting potential clients, paperwork communication, personal interviews, and closing the deal.