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Questions and Answers
What type of strategy goal is vCPM (viewable CPM)?
What type of strategy goal is vCPM (viewable CPM)?
- Optimized to conversion rate
- Optimized to reach
- Optimized to clickthrough rate
- Optimized to the effective cost of viewable impressions (correct)
Which of these metrics is not included in a vCPM campaign goal?
Which of these metrics is not included in a vCPM campaign goal?
- CTR (correct)
- VCR
- vRate
- Spend
Which of these metrics is included in both a ROI and a CPA campaign goal?
Which of these metrics is included in both a ROI and a CPA campaign goal?
- CTR
- Spend (correct)
- vCPM
- Reach
What is the purpose of a fixed amount bid for a particular target?
What is the purpose of a fixed amount bid for a particular target?
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Which metric is not included in any of the campaign goal types shown in the table?
Which metric is not included in any of the campaign goal types shown in the table?
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Which campaign goal type includes the vRate metric?
Which campaign goal type includes the vRate metric?
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Which campaign goal type includes the Reach metric?
Which campaign goal type includes the Reach metric?
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Which metrics are included in both the ROI and CPA campaign goal types?
Which metrics are included in both the ROI and CPA campaign goal types?
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What is the purpose of the vendor selection on the campaign details page?
What is the purpose of the vendor selection on the campaign details page?
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Which campaign goal type includes the most metrics?
Which campaign goal type includes the most metrics?
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