Introduction to Brain Algorithm in MediaMath
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Questions and Answers

What type of strategy goal is vCPM (viewable CPM)?

  • Optimized to conversion rate
  • Optimized to reach
  • Optimized to clickthrough rate
  • Optimized to the effective cost of viewable impressions (correct)

    • Which of these metrics is not included in a vCPM campaign goal?

  • CTR (correct)
  • VCR
  • vRate
  • Spend

    • Which of these metrics is included in both a ROI and a CPA campaign goal?

  • CTR
  • Spend (correct)
  • vCPM
  • Reach

    • What is the purpose of a fixed amount bid for a particular target?

    <p>To bid a fixed amount for a DMA or data pixel segment</p> Signup and view all the answers

    Which metric is not included in any of the campaign goal types shown in the table?

    <p>CTR</p> Signup and view all the answers

    Which campaign goal type includes the vRate metric?

    <p>vCPM</p> Signup and view all the answers

    Which campaign goal type includes the Reach metric?

    <p>vCPM</p> Signup and view all the answers

    Which metrics are included in both the ROI and CPA campaign goal types?

    <p>CPC and Spend</p> Signup and view all the answers

    What is the purpose of the vendor selection on the campaign details page?

    <p>To determine the viewability of the campaign</p> Signup and view all the answers

    Which campaign goal type includes the most metrics?

    <p>vCPM</p> Signup and view all the answers

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