International Marketing Strategies Quiz

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Questions and Answers

What influences the globalization of markets, according to the text?

Regional trade agreements

What is a characteristic of distribution strategies in developed countries with concentrated retail systems?

Shorter channel length

What impacts international communication strategies, as mentioned in the text?

Cultural barriers and country of origin effects

What is emphasized in push strategies for international marketing?

Personal selling Signup and view all the answers

What factors influence the choice between push and pull strategies in international marketing?

Consumer sophistication, channel length, and media availability Signup and view all the answers

What is a characteristic of retail systems in developed countries, according to the text?

Higher retail concentration due to factors like car ownership and two-income households Signup and view all the answers

What hinders globalization of products according to the text?

Differing government-mandated product standards and technical standards Signup and view all the answers

What are the factors used for market segmentation?

Geography, demography, sociocultural factors, psychological factors Signup and view all the answers

What does globalization of markets lead to?

Standardization of products, manufacturing, trade, and commerce Signup and view all the answers

What influences consumer behavior according to the text?

Economic development of a country Signup and view all the answers

What are the components of marketing mix according to the text?

Product, price, promotion, place Signup and view all the answers

What can lead to failure in mass producing a standardized output?

Ignoring country differences in consumer tastes and preferences Signup and view all the answers

According to the text, what does Theodore Levitt's HBR article emphasize in globalization?

The importance of standardization Signup and view all the answers

What does predatory pricing involve?

Aggressive pricing to eliminate competitors and establish a monopoly position, requiring firms to subsidize the process from profitable markets Signup and view all the answers

What is the primary intention of experience curve pricing?

Initially selling at a loss globally to build sales volume rapidly, with the intention of taking profits later as costs decrease Signup and view all the answers

What do antidumping regulations set?

Export price floors and limit strategic pricing Signup and view all the answers

What factors does the marketing mix vary based on?

Local culture, economic conditions, competition, product standards, distribution systems, and government regulations Signup and view all the answers

What does product strategy considerations include?

Product needs, adoption, management, and branding perception across international market segments Signup and view all the answers

What does distribution strategy involve analyzing?

Channels, wholesale and retail roles, and availability of retail stores in international markets Signup and view all the answers

What does communication strategy encompass?

Advertising, publicity, mass media, social media, and sales promotion methods to reach international market segments Signup and view all the answers

What is a key factor affecting the rate of new-product development in countries?

More money is spent on basic and applied research and development Signup and view all the answers

Which factor contributes to the high failure rate of new-product development?

Development of a technology for which demand is limited Signup and view all the answers

How can integrating R&D, production, and marketing help a company?

Development costs are kept in check Signup and view all the answers

What is a characteristic of building global R&D capabilities?

Global networks of R&D centers Signup and view all the answers

What is the primary objective of cross-functional teams in product development?

Take a product development project from the initial concept development to market introduction Signup and view all the answers

What contributes to new product success according to the text?

Technological innovation Signup and view all the answers

What is emphasized as a requirement for analyzing and interpreting research?

Statistical and cultural knowledge Signup and view all the answers

What does the text suggest about gathering primary or secondary data?

Quantitative experiments, clinical trials, observing and recording events, and administering surveys with closed-end questions Signup and view all the answers

Study Notes

International Marketing Strategies

Predatory pricing involves aggressive pricing to eliminate competitors and establish a monopoly position, requiring firms to subsidize the process from profitable markets.
Multipoint pricing strategy involves international businesses competing in multiple national markets with aggressive pricing tactics.
Experience curve pricing entails initially selling at a loss globally to build sales volume rapidly, with the intention of taking profits later as costs decrease.
Antidumping regulations set export price floors and limit strategic pricing, while competition policies aim to promote competition and restrict monopoly practices.
The marketing mix varies based on local culture, economic conditions, competition, product standards, distribution systems, and government regulations.
Product strategy considerations include product needs, adoption, management, and branding perception across international market segments.
Distribution strategy involves analyzing channels, wholesale and retail roles, and availability of retail stores in international markets.
Communication strategy encompasses advertising, publicity, mass media, social media, and sales promotion methods to reach international market segments.
Pricing strategy questions address the criticality of price to customer value perception, demand similarities, cost variations, and influences on retail price determination.
International marketing research involves translating and accounting for cultural and environmental differences, and the use of firms like J.D. Power, Nielsen, and Kantar for data collection.
Data collected includes country and market segment information, customer demand forecasts, and insights for making marketing mix decisions.
The research process involves defining objectives, determining data sources, assessing costs and benefits, collecting and analyzing data, and reporting findings.