International Marketing - Part 3

<p>Defining the problem in terms of host-country cultural traits, without making value judgments. (C)</p> Signup and view all the answers

<p>Japan (B)</p> Signup and view all the answers

<p>Spoken language (A)</p> Signup and view all the answers

<p>To create more effective advertising campaigns. (C)</p> Signup and view all the answers

<p>Define the problem or goal in terms of home country cultural traits. (C)</p> Signup and view all the answers

<p>Egalitarian culture (C)</p> Signup and view all the answers

<p>Harmony culture (A)</p> Signup and view all the answers

<p>Ethnocentrism (A)</p> Signup and view all the answers

<p>Promotional campaigns emphasizing local production (C)</p> Signup and view all the answers

<p>Mastery culture (A)</p> Signup and view all the answers

<p>Nurturing (A)</p> Signup and view all the answers

<p>Assertiveness and competitiveness (A)</p> Signup and view all the answers

<p>Sweden (B)</p> Signup and view all the answers

<p>Uncertainty accepting cultures (C)</p> Signup and view all the answers

<p>Emotions and inner nervous energy (D)</p> Signup and view all the answers

<p>Male partners for negotiation (A)</p> Signup and view all the answers

<p>Strict laws and regulations (C)</p> Signup and view all the answers

<p>Assertiveness (C)</p> Signup and view all the answers

<p>Lower importance is placed on personal life control (D)</p> Signup and view all the answers

<p>Gender roles are strictly defined (A)</p> Signup and view all the answers

<p>Less importance placed on leisure (A)</p> Signup and view all the answers

<p>Individualistic countries emphasize success more (C)</p> Signup and view all the answers

<p>It helps identify country segments based on value orientations (D)</p> Signup and view all the answers

<p>Expressive independence (C)</p> Signup and view all the answers

<p>Freedom of speech is not prioritized in restraint societies (C)</p> Signup and view all the answers

<p>It is not affected by cultural influences (D)</p> Signup and view all the answers

<p>Trust must be established before transactions occur (D)</p> Signup and view all the answers

<p>Explicitly decided rules regarding behavior (B)</p> Signup and view all the answers

<p>Giving red envelopes (hongbao) during Chinese New Year (C)</p> Signup and view all the answers

<p>Ethnic subcultures share cultural or genetic ties (A)</p> Signup and view all the answers

<p>Mores carry a moral significance (A)</p> Signup and view all the answers

<p>It can be highly effective when done thoughtfully (D)</p> Signup and view all the answers

<p>A norm passed down from previous generations (C)</p> Signup and view all the answers

<p>Norms that have a strong moral overtone (C)</p> Signup and view all the answers

<p>Maintaining social stability while coordinating people to produce goods and services (A), Balancing individual and group relations (B), Regulating the use of human and natural resources (C)</p> Signup and view all the answers

A culture that promotes recognizing all individuals as moral equals with shared interests.

A culture that relies on strict roles and a hierarchy to ensure responsible and productive behavior.

Cultures that value fitting into and preserving the social and natural environment.

Cultures that encourage individuals and groups to assert control over their environments to achieve goals.

Belief in the superiority of one's own culture, often leading to negative views of foreign products.

A societal concept where roles of men and women overlap, with less competitiveness.

A societal concept emphasizing assertiveness and competition in men.

Countries that emphasize traditional male values like competition and success.

Countries where nurturing and quality of life are prioritized over competition.

A cultural measure of comfort with ambiguous or unstructured situations.

Cultures that prefer strict rules to minimize uncertainty and discomfort.

Cultures that are more tolerant of ambiguity and different opinions.

Cultural dimensions influence the choice of sales personnel and partnerships.

A society where gratification is regulated by strict norms, e.g., Russia.

A society that allows for more personal freedom and happiness, e.g., USA.

Cultural differences affect how brands are perceived across countries.

Community-focused values that can be weak or strong, influencing societal ideals.

Individual-focused values that reflect the degree of independence versus conformity.

A tool used to assess value orientations across countries for market decisions.

Cultures that emphasize personal success and independence, e.g., USA.

Cultures that prioritize group harmony and collective well-being, e.g., Singapore.

A network of relationships in Chinese business that emphasizes trust and mutual support.

A relationship model where trust is established before transactions occur, common in China.

A relationship model where transactions initiate the business connection, later evolving into relationships.

Beliefs about what behaviors or outcomes are considered good or desirable in a culture.

Rules that dictate acceptable or unacceptable behaviors within a culture.

Smaller groups within a larger culture, sharing distinct attitudes, beliefs, and values.

Self-perpetuating groups with shared cultural or genetic ties, often forming close-knit communities.

Marketing strategy that targets consumers based on their ethnic background.

Countries where a significant percentage of the population cannot read or write, e.g., Niger (15%).

Marketing messages must be tailored to the audience's literacy levels, using media they understand.

Unconscious reference to one's own culture when interpreting messages, causing bias.

Strategies to understand and adapt to different cultural traits without bias.

Cultures where context, background, and non-verbal cues convey meaning (e.g., Saudi Arabia, Japan).

Cultures where communication is direct and explicit, relying heavily on spoken or written words (e.g., USA, Germany).

A framework for understanding how values in the workplace are influenced by culture.

Understanding subtle cultural identities and non-verbal communication for effective messaging.

Values driven by needs for autonomy and individual fulfillment, high in post-industrial economies.

Values emphasizing rationality, secularism over religion, and individualism, high in stable economies.

Guiding frameworks that shape societal functions and individual behaviors within cultures.

Debate on whether individuals should prioritize personal preferences (autonomy) or group needs (embeddedness).

Values that navigate power distance and human interdependencies for social coordination.

Personal values that guide individual behavior and adaptation to social expectations.

Cultural values that guide societal roles and adaptations within social norms.

A typology of cultural values that help understand motives behind behaviors in different societies.