International Marketing - Country Analysis Quiz
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Questions and Answers

What is the website of PUP?

What is the direct line of PUP's A. Mabini Campus?

335-1752

Where is PUP's A. Mabini Campus located?

Anonas Street, Sta. Mesa, Manila 1016

What are the potential advantages and disadvantages of International Marketing?

<p>Advantages: Expanded market, diversified business, Disadvantages: Cultural barriers, legal regulations</p> Signup and view all the answers

What is the abbreviation for GATT?

<p>General Agreement on Tariffs and Trade</p> Signup and view all the answers

What are the types of entry modes for international businesses?

<p>Exporting, Licensing, Joint venture, Direct investment</p> Signup and view all the answers

What are the elements of culture that impact international marketing activities?

<p>Religion, social organization, language, education, attitudes and values</p> Signup and view all the answers

What is the process of new product development in the international environment?

<p>Idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, commercialization</p> Signup and view all the answers

What are the factors influencing the price setting for the foreign market?

<p>Costs, competition, demand, legal restrictions, exchange rates</p> Signup and view all the answers

What is the definition of Pricing and Related Terms?

<p>Pricing is the process of determining what a company will receive in exchange for its products. Related terms include cost-plus pricing, competition-based pricing, value-based pricing, etc.</p> Signup and view all the answers

What are the levels and types of distribution in international marketing?

<p>Levels: Intensive, selective, exclusive. Types: Direct, indirect</p> Signup and view all the answers

What is the formula for the final grade at PUP?

<p>Midterm Grade + Final Term Grade = FINAL GRADE</p> Signup and view all the answers

What is the abbreviation for the World Trade Organization?

<p>WTO</p> Signup and view all the answers

What are the components of a Marketing Plan?

<p>Marketing Communication and International Planning Process</p> Signup and view all the answers

Which organization influences the world economy with integration and globalization tendencies?

<p>WTO</p> Signup and view all the answers

What influences the price setting for the foreign market?

<p>Market Research</p> Signup and view all the answers

Which trade agreement is associated with Preferential Trade Agreements?

<p>GATT</p> Signup and view all the answers

What type of marketing plan format is used for International Marketing Operations?

<p>Marketing Plan Format</p> Signup and view all the answers

Which organization influences international marketing communication?

<p>Integrated Marketing Communication</p> Signup and view all the answers

Which of these is a source of market research in international marketing?

<p>Secondary and Primary Data</p> Signup and view all the answers

What does the abbreviation GATT stand for in international trade?

<p>General Agreement on Tariffs and Trade</p> Signup and view all the answers

What are the types of controls in marketing business activities for international operations?

<p>Globalization and Territorial Expansion</p> Signup and view all the answers

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