22 Questions
What is the direct line of PUP's A. Mabini Campus?
335-1752
Where is PUP's A. Mabini Campus located?
Anonas Street, Sta. Mesa, Manila 1016
What are the potential advantages and disadvantages of International Marketing?
Advantages: Expanded market, diversified business, Disadvantages: Cultural barriers, legal regulations
What is the abbreviation for GATT?
General Agreement on Tariffs and Trade
What are the types of entry modes for international businesses?
Exporting, Licensing, Joint venture, Direct investment
What are the elements of culture that impact international marketing activities?
Religion, social organization, language, education, attitudes and values
What is the process of new product development in the international environment?
Idea generation, screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, commercialization
What are the factors influencing the price setting for the foreign market?
Costs, competition, demand, legal restrictions, exchange rates
What is the definition of Pricing and Related Terms?
Pricing is the process of determining what a company will receive in exchange for its products. Related terms include cost-plus pricing, competition-based pricing, value-based pricing, etc.
What are the levels and types of distribution in international marketing?
Levels: Intensive, selective, exclusive. Types: Direct, indirect
What is the formula for the final grade at PUP?
Midterm Grade + Final Term Grade = FINAL GRADE
What is the abbreviation for the World Trade Organization?
WTO
What are the components of a Marketing Plan?
Marketing Communication and International Planning Process
Which organization influences the world economy with integration and globalization tendencies?
WTO
What influences the price setting for the foreign market?
Market Research
Which trade agreement is associated with Preferential Trade Agreements?
GATT
What type of marketing plan format is used for International Marketing Operations?
Marketing Plan Format
Which organization influences international marketing communication?
Integrated Marketing Communication
Which of these is a source of market research in international marketing?
Secondary and Primary Data
What does the abbreviation GATT stand for in international trade?
General Agreement on Tariffs and Trade
What are the types of controls in marketing business activities for international operations?
Globalization and Territorial Expansion
Test your knowledge of international marketing with a quiz on analyzing a country's market for business purposes. This quiz is based on instructional material compiled by Professors Randy N. Bernabe and Joel T. Agacita at the Polytechnic University of the Philippines, College of Business Administration.
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