International Consumer Behavior and Social Media

Which of Hofstede’s cultural dimensions relates to how individuals prioritize personal goals versus group goals?

Social media has no significant impact on consumer behavior.

What are two examples of platforms marketers are utilizing to promote their brands?

In Hall's theory, __________ cultures emphasize contextual cues, such as non-verbal communication and relationships.

Match the following cultural dimensions with their descriptions:

International Consumer Behavior

Cultural dimensions significantly shape international consumer behavior.
Hall's high-context/low-context cultural framework and Hofstede's five cultural dimensions (individualism/collectivism, power distance, uncertainty avoidance, masculinity/femininity, long/short-term orientation) are vital for understanding consumer differences.
These dimensions explain variations in marketing strategies for diverse cultural groups.

Social media, web 2.0 technologies, and mobile phones profoundly influence consumer behavior.
Information asymmetry has shifted, with consumers often possessing more product knowledge than businesses.
Sources for product information are diverse including vendor websites, independent sites, shopbots, and competitors.
Social media-created reference groups and influencers like YouTubers, vloggers, and bloggers significantly impact consumer decisions.
A strong social media presence is increasingly crucial for acquiring customers.
Businesses must understand specific consumer preferences for interacting with brands on social media platforms.

Explore the key concepts of international consumer behavior shaped by cultural dimensions and the impact of social media on consumer decisions. Understand Hall's framework and Hofstede's dimensions that explain marketing strategies across different cultures. Additionally, analyze how social media influences consumer knowledge and behavior through various online platforms.