Podcast
Questions and Answers
Which of Hofstede’s cultural dimensions relates to how individuals prioritize personal goals versus group goals?
Which of Hofstede’s cultural dimensions relates to how individuals prioritize personal goals versus group goals?
- Uncertainty avoidance
- Power distance
- Masculinity/femininity
- Individualism/collectivism (correct)
Social media has no significant impact on consumer behavior.
Social media has no significant impact on consumer behavior.
False (B)
What are two examples of platforms marketers are utilizing to promote their brands?
What are two examples of platforms marketers are utilizing to promote their brands?
YouTubers and bloggers
In Hall's theory, __________ cultures emphasize contextual cues, such as non-verbal communication and relationships.
In Hall's theory, __________ cultures emphasize contextual cues, such as non-verbal communication and relationships.
Match the following cultural dimensions with their descriptions:
Match the following cultural dimensions with their descriptions:
Flashcards
Low-Context Culture
Low-Context Culture
Cultures where communication relies heavily on explicit verbal messages and less on unspoken cues.
High-Context Culture
High-Context Culture
Cultures emphasizing indirect communication, relying on context, relationships, and shared history.
Individualism vs. Collectivism
Individualism vs. Collectivism
A cultural dimension measuring the extent to which individuals prioritize personal goals over collective ones.
Power Distance
Power Distance
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Social Media Impact on Consumer Behavior
Social Media Impact on Consumer Behavior
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Study Notes
International Consumer Behavior
- Cultural dimensions significantly shape international consumer behavior.
- Hall's high-context/low-context cultural framework and Hofstede's five cultural dimensions (individualism/collectivism, power distance, uncertainty avoidance, masculinity/femininity, long/short-term orientation) are vital for understanding consumer differences.
- These dimensions explain variations in marketing strategies for diverse cultural groups.
Influence of Social Media
- Social media, web 2.0 technologies, and mobile phones profoundly influence consumer behavior.
- Information asymmetry has shifted, with consumers often possessing more product knowledge than businesses.
- Sources for product information are diverse including vendor websites, independent sites, shopbots, and competitors.
- Social media-created reference groups and influencers like YouTubers, vloggers, and bloggers significantly impact consumer decisions.
- A strong social media presence is increasingly crucial for acquiring customers.
- Businesses must understand specific consumer preferences for interacting with brands on social media platforms.
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Description
Explore the key concepts of international consumer behavior shaped by cultural dimensions and the impact of social media on consumer decisions. Understand Hall's framework and Hofstede's dimensions that explain marketing strategies across different cultures. Additionally, analyze how social media influences consumer knowledge and behavior through various online platforms.
