Podcast
Questions and Answers
Which of the following is a factor affecting the decision for international business?
Which of the following is a factor affecting the decision for international business?
What is a key role of international institutions like WTO and IMF?
What is a key role of international institutions like WTO and IMF?
Which approach relates to analyzing competitive advantages in international marketing?
Which approach relates to analyzing competitive advantages in international marketing?
What aspect of international business deals with the movement of capital across borders?
What aspect of international business deals with the movement of capital across borders?
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What is a significant recent trend in India's foreign trade?
What is a significant recent trend in India's foreign trade?
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Which of the following best describes the role of ECGC in international trade?
Which of the following best describes the role of ECGC in international trade?
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What is a primary consideration in the development of a marketing mix for international business?
What is a primary consideration in the development of a marketing mix for international business?
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Which of the following is a type of international business entry mode?
Which of the following is a type of international business entry mode?
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Study Notes
International Business (301)
- Objective: To teach knowledge and analysis skills for operational business processes between two or more nations.
Course Content
- Unit 1: Overview of international business, frameworks, types, approaches (global marketing theory, competitive advantages, neo-classical, modern), problems of trade, developing nations.
- Unit 2: International business decisions (modes of entry, marketing mix), factors influencing international business decisions, role of international institutions (GATT, WTO, ECM, IMF, IBRD, IDA, IFC, UNCTAD), multinational corporations, recent trends in world trade.
- Unit 3: Recent trends in India's foreign trade (export/import policy, trade policy, balance of payments, custom/tariff rationalization), identifying foreign markets (overseas markets), international marketing mix, product development, logistics, distribution channels, documentation, export pricing, international payments.
- Unit 4: International capital movements (risk in international operations, international investment, financing), factor mobility, direct foreign investment, export finance (pre/post shipment credit), introduction to FEMA, insurance, role of ECGC, export promotion councils, Eurocurrency market.
- Unit 5: Regional economic groupings (major trading blocks), globalization, social responsibility, international monetary and financial system.
Suggested Readings
- Ramu S Shiva - International Business-Governance Structure
- John F - International Business Strategy and Administration
- Lal Sanjay - Multinationals, Technology and Exports
- Robinson D Richard - International Business Management
- P.T. Ellishorth - International Economics
- Varshney and Bhattacharya - International Marketing Management
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Description
Test your understanding of international business concepts and practices through this comprehensive quiz. Covering topics such as global marketing theories, trade challenges, and India's foreign trade policies, this quiz will help enhance your analytical skills for international operations.
