Podcast
Questions and Answers
What does UBEE stand for?
What does UBEE stand for?
Understanding the Business and Economic Environment
Which of the following is part of the internal environment of a business?
Which of the following is part of the internal environment of a business?
- PESTLE
- Inflation
- New government
- Aims and objectives (correct)
Which of the following is the key assumption of traditional theories of the firm?
Which of the following is the key assumption of traditional theories of the firm?
- Owners have different aims from shareholders.
- Production is organised through markets.
- Firms seek to maximise profts. (correct)
- Firms trade-off different objectives.
- Businesses make decisions based on a PEST analysis.
Economists say that the main cause of the principal-agent problem is:
Economists say that the main cause of the principal-agent problem is:
The Structure → Conduct → Performance paradigm implies that business performance is strongly affected by the:
The Structure → Conduct → Performance paradigm implies that business performance is strongly affected by the:
Which one of the following is a microeconomic issue?
Which one of the following is a microeconomic issue?
Assume that a firm can produce 6 units of good X or 12 units of good Y per hour with its current resources. The opportunity cost of a unit of X is:
Assume that a firm can produce 6 units of good X or 12 units of good Y per hour with its current resources. The opportunity cost of a unit of X is:
What are the factors of production?
What are the factors of production?
Flashcards
Internal Business Environment
Internal Business Environment
The working environment inside a business.
External Business Environment
External Business Environment
Factors outside a business that can affect it.
Aims and Objectives
Aims and Objectives
Goals that a business wants to achieve.
Business Performance
Business Performance
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PESTLE
PESTLE
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Sole Proprietor
Sole Proprietor
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Unlimited Liability
Unlimited Liability
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Partnership
Partnership
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Limited Liability
Limited Liability
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Public Limited Company (PLC)
Public Limited Company (PLC)
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Private Limited Company (Ltd)
Private Limited Company (Ltd)
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Consortia
Consortia
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Co-operative
Co-operative
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Profit Maximization
Profit Maximization
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Divorce of Ownership from Control
Divorce of Ownership from Control
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Managerial Objectives
Managerial Objectives
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Principal-Agent Relationship
Principal-Agent Relationship
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Asymmetric Information
Asymmetric Information
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Dealing with Imperfect Information
Dealing with Imperfect Information
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Sustainability
Sustainability
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Structure-Conduct-Performance (SCP)
Structure-Conduct-Performance (SCP)
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Basic Conditions
Basic Conditions
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Structure (SCP Paradigm)
Structure (SCP Paradigm)
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Conduct (SCP Paradigm)
Conduct (SCP Paradigm)
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Performance (SCP Paradigm)
Performance (SCP Paradigm)
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Microeconomics and Choice
Microeconomics and Choice
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Opportunity Cost
Opportunity Cost
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Marginal Costs and Benefits
Marginal Costs and Benefits
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Scarcity
Scarcity
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Factors of Production
Factors of Production
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Study Notes
- This lecture covers the Internal Business Environment within the broader context of Understanding the Business and Economic Environment (UBEE).
Internal and External Business Environment
- The internal environment includes business aims, objectives, and overall performance.
- The external environment is assessed using PESTLE (Political, Economic, Social, Technological, Legal, and Environmental).
- External factors include uncertainty, inflation, growth, and potential new governments.
Political Risks
- Elections and political events can pose risks to businesses.
- Liz Truss had one of the shortest tenures as a UK Prime Minister, at only 44 Days.
- The Ukraine war is expected to have a major impact on the UK economy.
The Firm as a Legal Entity
- There are different legal structures a firm can take, these include:
- Sole Proprietorship: Limited scope for expansion and unlimited liability.
- Partnership: Includes limited and unlimited liability partnerships, which offer the advantage of spreading risk.
- Companies: Enable risk-taking through limited liability.
- Public Limited Companies (plc): Can issue shares publicly which are traded on the Stock Exchange.
- Private Limited Companies (Ltd)
- Consortia: Different businesses that work together
- Public corporations
- Co-operatives: Consumer and producer cooperatives
- The John Lewis Partnership is an example
Aims of the Firm
- Goals of the firm: focus largely on the traditional theory of profit maximisation
- Alternative theories consider:
- The divorce of ownership from control, which creates a difference between manager and owner objectives.
- As well as managerial objectives relating to stability, cost and share price.
Principal-Agent Relationship
- Describes the relationship between the owner (principal) and manager (agent).
- Asymmetric information is where the agent has more information than the principal leading to problems.
- Imperfect information can be dealt with through monitoring and incentives (e.g. bonuses for reaching profit targets).
- A primary goal is to stay in business, achieved through willingness to take risks and innovate, while avoiding over-caution.
Business Performance Determinants
- Business performance is determined by Structure → Conduct → Performance.
- Business structure's relationship with business conduct (behaviour) can create competitive markets and competitive behaviour with limited competition and collusion
- Consumer tastes and technology are important factors.
- The relationship between business conduct and business performance can be measured via indicators such as:
- Profitability
- Market share
- Growth
Structure-Conduct-Performance Paradigm
- Basic Conditions: Supply (availability of inputs, technology, product specifications) and Demand (tastes, substitutes).
- Structure: Number of sellers and buyers, barriers to entry, cost structures, and product differentiation.
- Conduct: Pricing behaviour, output, product strategy, advertising, and mergers.
- Performance: Efficiency, profitability, market share, share price, and meeting social goals.
- The degree of competition the firm faces strongly affects business performance.
Economist's Approach to Business
- Microeconomics and Choice: Focuses on what to produce, how to produce it, and who the target market is.
- Choice and Opportunity Cost: Considers opportunity cost, rational choices based on cost-benefit analysis, and marginal costs and benefits.
- Microeconomic Choices and the Firm: Applies microeconomic principles to firm-level decisions.
- Tackling Scarcity: Addresses scarcity through production and consumption, guided by business economists.
- Considers the economic role of firms and study of consumer behaviour.
- Factors of Production: Labour, land and raw materials, capital, and entrepreneurship.
- Demand and Supply: Distinguishes between actual and potential demand and supply and examines the role of firms in satisfying demand.
- The study of the supply process by business economists is a focus.
- Balancing demand and supply is required for macro and microeconomics
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Description
Lecture on the internal business environment, covering aims, objectives, and overall performance. The external environment assessed using PESTLE. Political risks, elections, and the Ukraine war are mentioned as factors.