Internal Business Environment
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Questions and Answers

What does UBEE stand for?

Understanding the Business and Economic Environment

Which of the following is part of the internal environment of a business?

  • PESTLE
  • Inflation
  • New government
  • Aims and objectives (correct)

Which of the following is the key assumption of traditional theories of the firm?

  • Owners have different aims from shareholders.
  • Production is organised through markets.
  • Firms seek to maximise profts. (correct)
  • Firms trade-off different objectives.
  • Businesses make decisions based on a PEST analysis.

Economists say that the main cause of the principal-agent problem is:

<p>that agents know more than principals. (E)</p> Signup and view all the answers

The Structure → Conduct → Performance paradigm implies that business performance is strongly affected by the:

<p>degree of competition the firm faces. (C)</p> Signup and view all the answers

Which one of the following is a microeconomic issue?

<p>House prices rise more rapidly. (A)</p> Signup and view all the answers

Assume that a firm can produce 6 units of good X or 12 units of good Y per hour with its current resources. The opportunity cost of a unit of X is:

<p>2 units of Y (E)</p> Signup and view all the answers

What are the factors of production?

<p>Labour, Land and raw materials, Capital, Entrepreneurship</p> Signup and view all the answers

Flashcards

Internal Business Environment

The working environment inside a business.

External Business Environment

Factors outside a business that can affect it.

Aims and Objectives

Goals that a business wants to achieve.

Business Performance

How well a business is doing.

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PESTLE

Political, Economic, Social, Technological, Legal, Environmental factors.

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Sole Proprietor

A business owned and run by one person.

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Unlimited Liability

Responsibility for debts not capped.

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Partnership

A business owned by two or more people.

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Limited Liability

Liability capped; personal assets are protected

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Public Limited Company (PLC)

A company that can sell shares to the public.

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Private Limited Company (Ltd)

A company that cannot sell shares to the public.

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Consortia

A temporary alliance of companies.

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Co-operative

A business owned and run for the benefit of its members.

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Profit Maximization

To make as much profit as possible.

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Divorce of Ownership from Control

When managers and owners have different goals.

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Managerial Objectives

Owners want dividends, managers want stability.

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Principal-Agent Relationship

Owners (principals) hire managers (agents).

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Asymmetric Information

When one party knows more than the other.

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Dealing with Imperfect Information

Monitoring and incentives to align interests.

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Sustainability

The goal of a firm is to continue operating long term.

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Structure-Conduct-Performance (SCP)

How market structure affects firm conduct and performance.

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Basic Conditions

Tastes, technology and input availability.

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Structure (SCP Paradigm)

Number of sellers, barriers to entry.

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Conduct (SCP Paradigm)

Pricing behavior and product strategy.

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Performance (SCP Paradigm)

Efficiency, profitability, market share.

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Microeconomics and Choice

What to produce, how to produce, for whom to produce.

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Opportunity Cost

The value of the next best alternative forgone.

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Marginal Costs and Benefits

Comparing additional costs and benefits.

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Scarcity

Limited resources relative to wants.

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Factors of Production

Land, labor, capital, entrepreneurship.

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Study Notes

  • This lecture covers the Internal Business Environment within the broader context of Understanding the Business and Economic Environment (UBEE).

Internal and External Business Environment

  • The internal environment includes business aims, objectives, and overall performance.
  • The external environment is assessed using PESTLE (Political, Economic, Social, Technological, Legal, and Environmental).
  • External factors include uncertainty, inflation, growth, and potential new governments.

Political Risks

  • Elections and political events can pose risks to businesses.
  • Liz Truss had one of the shortest tenures as a UK Prime Minister, at only 44 Days.
  • The Ukraine war is expected to have a major impact on the UK economy.
  • There are different legal structures a firm can take, these include:
  • Sole Proprietorship: Limited scope for expansion and unlimited liability.
  • Partnership: Includes limited and unlimited liability partnerships, which offer the advantage of spreading risk.
  • Companies: Enable risk-taking through limited liability.
  • Public Limited Companies (plc): Can issue shares publicly which are traded on the Stock Exchange.
  • Private Limited Companies (Ltd)
  • Consortia: Different businesses that work together
  • Public corporations
  • Co-operatives: Consumer and producer cooperatives
  • The John Lewis Partnership is an example

Aims of the Firm

  • Goals of the firm: focus largely on the traditional theory of profit maximisation
  • Alternative theories consider:
  • The divorce of ownership from control, which creates a difference between manager and owner objectives.
  • As well as managerial objectives relating to stability, cost and share price.

Principal-Agent Relationship

  • Describes the relationship between the owner (principal) and manager (agent).
  • Asymmetric information is where the agent has more information than the principal leading to problems.
  • Imperfect information can be dealt with through monitoring and incentives (e.g. bonuses for reaching profit targets).
  • A primary goal is to stay in business, achieved through willingness to take risks and innovate, while avoiding over-caution.

Business Performance Determinants

  • Business performance is determined by Structure → Conduct → Performance.
  • Business structure's relationship with business conduct (behaviour) can create competitive markets and competitive behaviour with limited competition and collusion
  • Consumer tastes and technology are important factors.
  • The relationship between business conduct and business performance can be measured via indicators such as:
  • Profitability
  • Market share
  • Growth

Structure-Conduct-Performance Paradigm

  • Basic Conditions: Supply (availability of inputs, technology, product specifications) and Demand (tastes, substitutes).
  • Structure: Number of sellers and buyers, barriers to entry, cost structures, and product differentiation.
  • Conduct: Pricing behaviour, output, product strategy, advertising, and mergers.
  • Performance: Efficiency, profitability, market share, share price, and meeting social goals.
  • The degree of competition the firm faces strongly affects business performance.

Economist's Approach to Business

  • Microeconomics and Choice: Focuses on what to produce, how to produce it, and who the target market is.
  • Choice and Opportunity Cost: Considers opportunity cost, rational choices based on cost-benefit analysis, and marginal costs and benefits.
  • Microeconomic Choices and the Firm: Applies microeconomic principles to firm-level decisions.
  • Tackling Scarcity: Addresses scarcity through production and consumption, guided by business economists.
  • Considers the economic role of firms and study of consumer behaviour.
  • Factors of Production: Labour, land and raw materials, capital, and entrepreneurship.
  • Demand and Supply: Distinguishes between actual and potential demand and supply and examines the role of firms in satisfying demand.
  • The study of the supply process by business economists is a focus.
  • Balancing demand and supply is required for macro and microeconomics

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Description

Lecture on the internal business environment, covering aims, objectives, and overall performance. The external environment assessed using PESTLE. Political risks, elections, and the Ukraine war are mentioned as factors.

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