Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
What is one of the learning objectives of the cultural context module?
What is one of the learning objectives of the cultural context module?
- Exploring the history of intercultural communication
- Studying the evolution of language in different cultures
- Analyzing the impact of technology on cultural context
- Understanding how culture influences communication (correct)
Which context is related to natural and physical environment?
Which context is related to natural and physical environment?
- Cultural Context
- Environmental Context (correct)
- Sociocultural Context
- Perceptual/Psychological Context
What are the 6 dimensions of cultural variability according to Hofstede et al.?
What are the 6 dimensions of cultural variability according to Hofstede et al.?
- Power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, indulgence (correct)
- Equality, independence, assertiveness, risk tolerance, future orientation, indulgence
- Hierarchy, collectivism, assertiveness, risk aversion, time orientation, gratification
- Power distance, collectivism, femininity, uncertainty acceptance, short-term orientation, restraint
Which concept of cultural variability is associated with Kluckhohn/Strodtbeck?
Which concept of cultural variability is associated with Kluckhohn/Strodtbeck?
Signup and view all the answers
What aspect of the perceptual/psychological context is related to individual identity?
What aspect of the perceptual/psychological context is related to individual identity?
Signup and view all the answers
Flashcards are hidden until you start studying
Study Notes
Cultural Context Module
- One of the learning objectives of the cultural context module is to understand cultural variability and its impact on consumer behavior.
Contexts
- There are different contexts related to the environment, one of which is the natural and physical environment context.
Hofstede's Cultural Dimensions
- According to Hofstede et al., there are six dimensions of cultural variability:
- Power Distance
- Individualism vs. Collectivism
- Masculinity vs. Femininity
- Uncertainty Avoidance
- Long-term vs. Short-term Orientation
- Indulgence vs. Restraint
Kluckhohn/Strodtbeck's Concept
- The concept of cultural variability associated with Kluckhohn/Strodtbeck is Value Orientations.
Perceptual/Psychological Context
- The aspect of the perceptual/psychological context related to individual identity is Self-Concept.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
