5 Questions
What is one of the learning objectives of the cultural context module?
Understanding how culture influences communication
Which context is related to natural and physical environment?
Environmental Context
What are the 6 dimensions of cultural variability according to Hofstede et al.?
Power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, indulgence
Which concept of cultural variability is associated with Kluckhohn/Strodtbeck?
Value Orientations
What aspect of the perceptual/psychological context is related to individual identity?
Identity
Study Notes
Cultural Context Module
- One of the learning objectives of the cultural context module is to understand cultural variability and its impact on consumer behavior.
Contexts
- There are different contexts related to the environment, one of which is the natural and physical environment context.
Hofstede's Cultural Dimensions
- According to Hofstede et al., there are six dimensions of cultural variability:
- Power Distance
- Individualism vs. Collectivism
- Masculinity vs. Femininity
- Uncertainty Avoidance
- Long-term vs. Short-term Orientation
- Indulgence vs. Restraint
Kluckhohn/Strodtbeck's Concept
- The concept of cultural variability associated with Kluckhohn/Strodtbeck is Value Orientations.
Perceptual/Psychological Context
- The aspect of the perceptual/psychological context related to individual identity is Self-Concept.
Test your knowledge of intercultural communication and cultural context with this quiz. Explore topics such as comparing cultures, sociocultural context, membership in social groups, role relationships, and social identities. Challenge yourself to understand the perceptual and psychological context in intercultural communication.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
