Interactive Multimedia Overview

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Questions and Answers

What is one significant factor that leads to demographic change in society?

  • Decreased levels of education
  • Changes in societal norms
  • Increases in birth rates (correct)
  • Increased access to technology

Which of the following best exemplifies cultural change?

  • Inventions that transform communication (correct)
  • The establishment of new laws
  • Changes in the economy
  • Redistribution of resources

What is one of the reasons social change is considered important?

  • It eliminates the need for social movements
  • It leads to the preservation of traditional values
  • It promotes equality across various demographics (correct)
  • It ensures higher population density

Which social movement is recognized as a historical example of social change?

<p>The Civil Rights movement (A)</p> Signup and view all the answers

What often hinders social change in society?

<p>Resistance to disruption of the status quo (D)</p> Signup and view all the answers

How does the internet contribute to cultural change?

<p>By homogenizing global cultures (A)</p> Signup and view all the answers

Which of the following is NOT a characteristic of social change?

<p>It is often rapid and sudden (B)</p> Signup and view all the answers

What is the primary purpose of a concept paper?

<p>To convince potential funders to support the project (D)</p> Signup and view all the answers

Which of the following is NOT one of the five elements of a concept paper?

<p>Team Structure (A)</p> Signup and view all the answers

In the context of SMART criteria, what does the 'A' stand for?

<p>Attainable (C)</p> Signup and view all the answers

Which aspect of social change primarily focuses on improving accountability in governance?

<p>Social change keeps governments accountable (A)</p> Signup and view all the answers

What is meant by 'contact information' in a concept paper?

<p>Information for reaching the group responsible for the project (C)</p> Signup and view all the answers

Which example best reflects the purpose of social change in improving the future for individuals?

<p>Social change makes life better for future generations (D)</p> Signup and view all the answers

When creating a concept paper, why is it important to clearly define the project’s purpose?

<p>To communicate the value of the project to the sponsor (D)</p> Signup and view all the answers

Which project topic from the list addresses a social issue related to justice?

<p>Extrajudicial Killing (Criminal Injustice) (D)</p> Signup and view all the answers

What does it mean for a goal to be 'specific' in the SMART framework?

<p>Goals must be defined clearly without ambiguity (C)</p> Signup and view all the answers

What does the term 'site traffic' specifically refer to?

<p>The volume of visits your website receives. (D)</p> Signup and view all the answers

In Google Analytics, what is the difference between 'sessions' and 'users'?

<p>'Sessions' count the total visits, while 'users' count unique visitors. (D)</p> Signup and view all the answers

What is measured by 'Weekly Unique Visitors' in a Weebly site?

<p>The different individuals who visited the website during that week. (A)</p> Signup and view all the answers

What action does NOT increase the total pageview count for a website?

<p>A user shares a page link. (C)</p> Signup and view all the answers

Which of the following best describes 'unique pageviews'?

<p>The total views of a specific page by the same user in a session. (B)</p> Signup and view all the answers

What type of statistics can you track regarding user interactions with your publications?

<p>Number of likes, shares, and comments (B)</p> Signup and view all the answers

What information can you obtain about the visits to your page?

<p>Visit statistics by country and device (B)</p> Signup and view all the answers

Why is understanding the behavior of your followers important?

<p>It provides insights on content performance (B)</p> Signup and view all the answers

What can you analyze in the 'Videos' section?

<p>Engagement with video publications (A)</p> Signup and view all the answers

What demographic information can you gather about your followers?

<p>Age, gender, and location (C)</p> Signup and view all the answers

Which of the following actions is NOT tracked under 'Actions for the page'?

<p>Shares of external content (B)</p> Signup and view all the answers

What can the 'Publications' section help you identify?

<p>Most effective posting times (B)</p> Signup and view all the answers

What type of data can be accessed through Facebook Insights?

<p>Overall statistics including engagement metrics and audience demographics (A)</p> Signup and view all the answers

What does the statistics provided in the 'People' section help you achieve?

<p>Understanding your target audience (B)</p> Signup and view all the answers

What is one of the main reasons for using Facebook Insights?

<p>To analyze which types of publications engage your audience the most (A)</p> Signup and view all the answers

Which metric is associated with user interactions that indicate dissatisfaction?

<p>Reports as spam or dislikes (C)</p> Signup and view all the answers

When can you start accessing demographic data in Facebook Insights?

<p>Once there is data for 100 or more people (D)</p> Signup and view all the answers

How can you keep track of changes in your page's performance over time?

<p>Regularly export your statistics (A)</p> Signup and view all the answers

What does the 'reach' statistic signify in Facebook Insights?

<p>The number of distinct users who have seen your publication (C)</p> Signup and view all the answers

What is NOT a capability of Facebook Insights?

<p>Accessing real-time engagement data for tweets (C)</p> Signup and view all the answers

What is indicated by a high number of 'likes' in Facebook Insights?

<p>The effectiveness of your social media strategy (B)</p> Signup and view all the answers

What should be done if a publication does not perform well in Facebook Insights?

<p>Analyze the timing of the publication (A)</p> Signup and view all the answers

How can Facebook Insights help in understanding audience behavior?

<p>By indicating the time and days when followers are active (A)</p> Signup and view all the answers

What does Facebook Insights require in order to show demographic data?

<p>Accumulated data for 100 or more active users (B)</p> Signup and view all the answers

Flashcards

Social Change

A transformation of cultures, institutions, and functions in society, often slow and gradual.

Demographic Change

Changes in the makeup of a society's population, such as birth rates, lifespans, immigration or emigration.

Cultural Change

Modifications to beliefs, values, and customs in a society. These can be caused by inventions or ideas.

Social Movement

Organized groups pushing for changes in social institutions and beliefs.

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Examples of Social Change

Historical transformations, such as the Reformation, abolition of slavery, and civil rights movements.

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Impact of Social Change

Significant societal shifts influence equality, worker rights, and community acceptance.

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Types of social change

Social change is frequently driven by demographic or cultural shifts

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Social Change Benefits

Social change can improve the environment, hold governments accountable, address problems at their core, empower citizens, and benefit future generations.

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Concept Paper Purpose

A concept paper convinces potential funders to support a project, program, or service. It's used to demonstrate a project's feasibility and value.

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Concept Paper Elements

A concept paper typically includes an introduction, purpose, description, budget, and contact information.

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SMART Criteria

SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound.

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ICT Project Planning

Project planning in ICT involves tasks like ideation, research, scheduling, assignment, hosting, site map creation, and more.

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Concept Paper Topics

Possible concept paper topics include animal cruelty, energy inefficiency, human rights violations, pre-marital sex, and more.

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Concept Paper Description

The "Description" section of a concept paper details the project's components, production sites, and how they work together, often in digital contexts like ICT.

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Project Budget

Concept papers often include a budget, specifying the required funding for the project, although some papers may not include quantifiable budgetary requests.

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Contact Information

A concept paper needs contact information; it helps those interested in the project communicate.

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What is Site Traffic?

The volume of visits your website receives, measured in 'visits' or 'sessions'. It shows how popular, credible, and engaging your content is.

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Weekly Unique Visitors

The number of different people who visited your website in a week.

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Weekly Page Views

The total number of times pages on your website were viewed in a week.

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Users (Google Analytics)

The number of unique individuals who visited your website.

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Sessions (Google Analytics)

The number of times a person visits your website, counting each visit separately.

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Website Statistics

Data about website visitors, including demographics and login times.

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Facebook Insights

Facebook tool for analyzing page performance and audience.

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Demographic Data

Information about your audience, like age, gender, and location.

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Page Performance

How well a Facebook page is doing: likes, reach, actions, etc.

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Reach

Number of people each post was shown to.

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Likes

Number of likes received on posts.

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Target Audience

Specific group you are trying to reach on Facebook.

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Facebook Insights Data Limit

Only last 2 years of data available on Facebook insights. Demographic data only appears after 100+ users.

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Organic Posts

Content published on Facebook without paying for advertising.

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Paid Posts

Content on Facebook where you've paid for promotion, like ads.

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Facebook Page Statistics

Data about user interactions, page visits, and publication performance on a Facebook page.

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Publication Engagement

Metrics showing how users interact with published content, like posts, videos, and links.

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Page Visits

Data on how many times different parts of a Facebook page were visited by users.

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Audience Demographics

Data on the characteristics of Facebook page followers, such as gender, age, location, and language.

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User Interactions

Actions taken by users related to Facebook page content, such as hiding, reporting, disliking.

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Video Performance

Analysis of video engagement on a Facebook page, including views and interactions.

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Publication Success Metrics

Analysis of the effectiveness of publications, looking at performance over time and identifying trends.

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Followership

Information on page followers, including their demographics and interaction patterns showing who your key audience is.

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Call-to-Action Tracking

Metrics tracking clicks on website links, phone numbers, and other calls to action.

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External Source Data

Metrics on how users are coming to your Facebook page from other websites, search engines, and media platforms.

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Study Notes

Interactive Multimedia

  • Interactive multimedia is a computer system allowing users to control, combine, and manipulate different media types
  • Multimedia uses various content forms like text, audio, images, animations, video, and interactive elements
  • Multimedia differs from traditional text-based or printed media

Uses of Interactive Multimedia

  • Education
  • Training
  • Games
  • Simulation
  • Information presentation
  • Corporate presentations

Multimedia Content Examples

  • Videos (e.g., YouTube)
  • Sound/audio (e.g., SoundCloud)
  • Online games (e.g., AdventureQuest, Farmville, Candy Crush)
  • Online tests/surveys
  • Courseware (e.g., eLearning courses)
  • Podcasts (e.g., Stuff You Should Know, TED Talks)
  • Vodcasts (e.g., YouTube series, Video Game High School, Good Mythical Morning)

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