Interactive Multimedia Overview
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Questions and Answers

What is one significant factor that leads to demographic change in society?

  • Decreased levels of education
  • Changes in societal norms
  • Increases in birth rates (correct)
  • Increased access to technology
  • Which of the following best exemplifies cultural change?

  • Inventions that transform communication (correct)
  • The establishment of new laws
  • Changes in the economy
  • Redistribution of resources
  • What is one of the reasons social change is considered important?

  • It eliminates the need for social movements
  • It leads to the preservation of traditional values
  • It promotes equality across various demographics (correct)
  • It ensures higher population density
  • Which social movement is recognized as a historical example of social change?

    <p>The Civil Rights movement (A)</p> Signup and view all the answers

    What often hinders social change in society?

    <p>Resistance to disruption of the status quo (D)</p> Signup and view all the answers

    How does the internet contribute to cultural change?

    <p>By homogenizing global cultures (A)</p> Signup and view all the answers

    Which of the following is NOT a characteristic of social change?

    <p>It is often rapid and sudden (B)</p> Signup and view all the answers

    What is the primary purpose of a concept paper?

    <p>To convince potential funders to support the project (D)</p> Signup and view all the answers

    Which of the following is NOT one of the five elements of a concept paper?

    <p>Team Structure (A)</p> Signup and view all the answers

    In the context of SMART criteria, what does the 'A' stand for?

    <p>Attainable (C)</p> Signup and view all the answers

    Which aspect of social change primarily focuses on improving accountability in governance?

    <p>Social change keeps governments accountable (A)</p> Signup and view all the answers

    What is meant by 'contact information' in a concept paper?

    <p>Information for reaching the group responsible for the project (C)</p> Signup and view all the answers

    Which example best reflects the purpose of social change in improving the future for individuals?

    <p>Social change makes life better for future generations (D)</p> Signup and view all the answers

    When creating a concept paper, why is it important to clearly define the project’s purpose?

    <p>To communicate the value of the project to the sponsor (D)</p> Signup and view all the answers

    Which project topic from the list addresses a social issue related to justice?

    <p>Extrajudicial Killing (Criminal Injustice) (D)</p> Signup and view all the answers

    What does it mean for a goal to be 'specific' in the SMART framework?

    <p>Goals must be defined clearly without ambiguity (C)</p> Signup and view all the answers

    What does the term 'site traffic' specifically refer to?

    <p>The volume of visits your website receives. (D)</p> Signup and view all the answers

    In Google Analytics, what is the difference between 'sessions' and 'users'?

    <p>'Sessions' count the total visits, while 'users' count unique visitors. (D)</p> Signup and view all the answers

    What is measured by 'Weekly Unique Visitors' in a Weebly site?

    <p>The different individuals who visited the website during that week. (A)</p> Signup and view all the answers

    What action does NOT increase the total pageview count for a website?

    <p>A user shares a page link. (C)</p> Signup and view all the answers

    Which of the following best describes 'unique pageviews'?

    <p>The total views of a specific page by the same user in a session. (B)</p> Signup and view all the answers

    What type of statistics can you track regarding user interactions with your publications?

    <p>Number of likes, shares, and comments (B)</p> Signup and view all the answers

    What information can you obtain about the visits to your page?

    <p>Visit statistics by country and device (B)</p> Signup and view all the answers

    Why is understanding the behavior of your followers important?

    <p>It provides insights on content performance (B)</p> Signup and view all the answers

    What can you analyze in the 'Videos' section?

    <p>Engagement with video publications (A)</p> Signup and view all the answers

    What demographic information can you gather about your followers?

    <p>Age, gender, and location (C)</p> Signup and view all the answers

    Which of the following actions is NOT tracked under 'Actions for the page'?

    <p>Shares of external content (B)</p> Signup and view all the answers

    What can the 'Publications' section help you identify?

    <p>Most effective posting times (B)</p> Signup and view all the answers

    What type of data can be accessed through Facebook Insights?

    <p>Overall statistics including engagement metrics and audience demographics (A)</p> Signup and view all the answers

    What does the statistics provided in the 'People' section help you achieve?

    <p>Understanding your target audience (B)</p> Signup and view all the answers

    What is one of the main reasons for using Facebook Insights?

    <p>To analyze which types of publications engage your audience the most (A)</p> Signup and view all the answers

    Which metric is associated with user interactions that indicate dissatisfaction?

    <p>Reports as spam or dislikes (C)</p> Signup and view all the answers

    When can you start accessing demographic data in Facebook Insights?

    <p>Once there is data for 100 or more people (D)</p> Signup and view all the answers

    How can you keep track of changes in your page's performance over time?

    <p>Regularly export your statistics (A)</p> Signup and view all the answers

    What does the 'reach' statistic signify in Facebook Insights?

    <p>The number of distinct users who have seen your publication (C)</p> Signup and view all the answers

    What is NOT a capability of Facebook Insights?

    <p>Accessing real-time engagement data for tweets (C)</p> Signup and view all the answers

    What is indicated by a high number of 'likes' in Facebook Insights?

    <p>The effectiveness of your social media strategy (B)</p> Signup and view all the answers

    What should be done if a publication does not perform well in Facebook Insights?

    <p>Analyze the timing of the publication (A)</p> Signup and view all the answers

    How can Facebook Insights help in understanding audience behavior?

    <p>By indicating the time and days when followers are active (A)</p> Signup and view all the answers

    What does Facebook Insights require in order to show demographic data?

    <p>Accumulated data for 100 or more active users (B)</p> Signup and view all the answers

    Flashcards

    Social Change

    A transformation of cultures, institutions, and functions in society, often slow and gradual.

    Demographic Change

    Changes in the makeup of a society's population, such as birth rates, lifespans, immigration or emigration.

    Cultural Change

    Modifications to beliefs, values, and customs in a society. These can be caused by inventions or ideas.

    Social Movement

    Organized groups pushing for changes in social institutions and beliefs.

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    Examples of Social Change

    Historical transformations, such as the Reformation, abolition of slavery, and civil rights movements.

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    Impact of Social Change

    Significant societal shifts influence equality, worker rights, and community acceptance.

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    Types of social change

    Social change is frequently driven by demographic or cultural shifts

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    Social Change Benefits

    Social change can improve the environment, hold governments accountable, address problems at their core, empower citizens, and benefit future generations.

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    Concept Paper Purpose

    A concept paper convinces potential funders to support a project, program, or service. It's used to demonstrate a project's feasibility and value.

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    Concept Paper Elements

    A concept paper typically includes an introduction, purpose, description, budget, and contact information.

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    SMART Criteria

    SMART goals are Specific, Measurable, Attainable, Realistic, and Time-bound.

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    ICT Project Planning

    Project planning in ICT involves tasks like ideation, research, scheduling, assignment, hosting, site map creation, and more.

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    Concept Paper Topics

    Possible concept paper topics include animal cruelty, energy inefficiency, human rights violations, pre-marital sex, and more.

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    Concept Paper Description

    The "Description" section of a concept paper details the project's components, production sites, and how they work together, often in digital contexts like ICT.

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    Project Budget

    Concept papers often include a budget, specifying the required funding for the project, although some papers may not include quantifiable budgetary requests.

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    Contact Information

    A concept paper needs contact information; it helps those interested in the project communicate.

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    What is Site Traffic?

    The volume of visits your website receives, measured in 'visits' or 'sessions'. It shows how popular, credible, and engaging your content is.

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    Weekly Unique Visitors

    The number of different people who visited your website in a week.

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    Weekly Page Views

    The total number of times pages on your website were viewed in a week.

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    Users (Google Analytics)

    The number of unique individuals who visited your website.

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    Sessions (Google Analytics)

    The number of times a person visits your website, counting each visit separately.

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    Website Statistics

    Data about website visitors, including demographics and login times.

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    Facebook Insights

    Facebook tool for analyzing page performance and audience.

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    Demographic Data

    Information about your audience, like age, gender, and location.

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    Page Performance

    How well a Facebook page is doing: likes, reach, actions, etc.

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    Reach

    Number of people each post was shown to.

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    Likes

    Number of likes received on posts.

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    Target Audience

    Specific group you are trying to reach on Facebook.

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    Facebook Insights Data Limit

    Only last 2 years of data available on Facebook insights. Demographic data only appears after 100+ users.

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    Organic Posts

    Content published on Facebook without paying for advertising.

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    Paid Posts

    Content on Facebook where you've paid for promotion, like ads.

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    Facebook Page Statistics

    Data about user interactions, page visits, and publication performance on a Facebook page.

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    Publication Engagement

    Metrics showing how users interact with published content, like posts, videos, and links.

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    Page Visits

    Data on how many times different parts of a Facebook page were visited by users.

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    Audience Demographics

    Data on the characteristics of Facebook page followers, such as gender, age, location, and language.

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    User Interactions

    Actions taken by users related to Facebook page content, such as hiding, reporting, disliking.

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    Video Performance

    Analysis of video engagement on a Facebook page, including views and interactions.

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    Publication Success Metrics

    Analysis of the effectiveness of publications, looking at performance over time and identifying trends.

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    Followership

    Information on page followers, including their demographics and interaction patterns showing who your key audience is.

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    Call-to-Action Tracking

    Metrics tracking clicks on website links, phone numbers, and other calls to action.

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    External Source Data

    Metrics on how users are coming to your Facebook page from other websites, search engines, and media platforms.

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    Study Notes

    Interactive Multimedia

    • Interactive multimedia is a computer system allowing users to control, combine, and manipulate different media types
    • Multimedia uses various content forms like text, audio, images, animations, video, and interactive elements
    • Multimedia differs from traditional text-based or printed media

    Uses of Interactive Multimedia

    • Education
    • Training
    • Games
    • Simulation
    • Information presentation
    • Corporate presentations

    Multimedia Content Examples

    • Videos (e.g., YouTube)
    • Sound/audio (e.g., SoundCloud)
    • Online games (e.g., AdventureQuest, Farmville, Candy Crush)
    • Online tests/surveys
    • Courseware (e.g., eLearning courses)
    • Podcasts (e.g., Stuff You Should Know, TED Talks)
    • Vodcasts (e.g., YouTube series, Video Game High School, Good Mythical Morning)

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    Description

    This quiz covers the fundamentals of interactive multimedia, exploring how users can engage with various media types such as text, audio, and video. Additionally, it discusses the applications of interactive multimedia in education, training, entertainment, and more. Test your knowledge of multimedia content examples and their uses.

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