Intellectual Assets in Media Management

A writer who pitches a story idea to a studio or publisher is protected under copyright law.

For a contract to be valid when users open shrink-wrap packaging, it must not be stated in a conspicuous manner.

A struggling writer can easily demand a signed advance agreement from an influential producer.

Media firms are exempt from legal challenges related to plagiarism.

Submitting unsolicited manuscripts directly to media firms without an intermediary is a common practice to avoid plagiarism issues.

Patents grant the exclusive right to make, sell, import, or license an invention.

Intellectual Assets are more commonly known as intellectual property rights (IPRs).

Property refers to the collection of ownership rights held by someone in an item, protected by the state.

Information products are inexpensive to create and difficult to duplicate.

Technology makes it easier to protect information from unauthorized copying and distribution.

The legal construct of IPRs has incentivized the creation of new information and innovation.

Intellectual Assets include the rights to use, consume, destroy, sell, rent, extract, and include.

Confidentiality agreements are also known as 'non-disclosure agreements'.

CNCs typically have a validity period of up to five years.

Confidentiality agreements cover third parties who overhear sensitive information.

Contract-created intellectual agreements (IAs) make it easy for employees to quit their jobs.

Companies utilize 'shrink-wrap' contracts to create contract-generated intellectual property rights.

Nondisclosure agreements (NDAs) are not legally binding without specific agreements.

A patent holder must actually produce the invented product to claim infringement.

Companies can only use their patents for defensive purposes, not to block others.

Large companies frequently sued each other over patents in the past.

Trademark registration is typically done through a country's patent and copyright office.

The emergence of IP insurance has weakened a small firm's bargaining position in licensing deals.

A trademark is used to create confusion among consumers regarding a company's products and services.

Copyright protection primarily focuses on technological property, while patent protection is mainly concerned with literary and artistic property.

The use of the © symbol in a copyright notice is mandatory for legal protection.

Once a work's copyright period ends, it automatically becomes public domain.

Registration of a copyrighted work is essential as it provides conclusive evidence of ownership in case of legal disputes.

Derivative works based on a copyrighted piece can be legally reproduced and distributed without permission from the copyright owner.

Nondisclosure agreements are considered more effective in protecting creative works than copyrights or patents.