marcom lect 1

A detailed representation of a typical customer, including their demographics, needs, goals, and behaviors.

The stages a customer goes through from first awareness of a brand to becoming a loyal advocate.

The various points of interaction a customer has with a brand during the customer journey.

A strategy that uses a consistent brand identity across all communication channels.

The act of creating awareness and interest in a product or brand.

The stage where customers consider their options and compare different brands.

The stage where a customer makes a purchase.

The stage where a customer becomes a loyal supporter and recommends your product to others.

The process of delivering the right message at the right time and through the right channel, tailored to the target audience.

Delivering messages across a variety of channels, including paid, owned, earned, and shared media.

Identify the specific group of people you want to reach with your marketing message.

The specific response you want to achieve from your target audience.

The content or message delivered to the target audience.

The method of delivering the message.

The timing of the message.

The platforms or places where the message is delivered.

Focuses on delivering superior value to customers through various products and services.

Communicating the value of products and services to customers, engaging them through various promotional tools.

Consumers are becoming more independent information seekers, using various technologies to explore brands and products.

Companies are moving away from mass marketing and focusing on developing marketing programs designed to engage customers and build relationships.

Companies are constantly adapting to new communication technologies to better reach and engage with their customers.

Marketers must identify the most effective tools and channels to reach their target audience.

Marketers need to unify their message and approach across all of their marketing communication channels.

The awareness stage of the customer journey, where customers become aware of a product and begin to form interest.

The appeal stage of the customer journey, where customers find the product appealing based on its features, benefits, and values.

The ask stage of the customer journey, where customers seek more information about the product and engage with the brand.

The act stage of the customer journey, where customers take action by buying the product and engaging with the brand.

The advocacy stage of the customer journey, where customers passionately recommend the product to others and become loyal brand advocates.

A type of appeal that focuses on logic and reason, highlighting the benefits and features of a product.

A type of appeal that connects with emotions and feelings, creating a personal connection between the customer and the product.

A type of appeal that emphasizes ethics and values, associating the product with positive social causes.