Integrated Marketing Communication (IMC) Concepts Quiz
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Questions and Answers

What does integrated marketing communications (IMC) recognize?

  • The need for separate marketing communication plans
  • The exclusivity of general advertising
  • The added value of a comprehensive plan (correct)
  • The importance of individual promotional tools

    • During which decade did many companies start moving towards integrated marketing communications (IMC)?

  • 1970s
  • 2000s
  • 1980s (correct)
  • 1990s

    • What is the primary goal of integrated marketing communications (IMC)?

  • Minimize the role of public relations
  • Use separate marketing activities for different customer segments
  • Focus solely on general advertising
  • Provide clarity, consistency, and maximum impact (correct)

    • What is involved in the process of integrated marketing communications (IMC)?

    <p>Coordinating various promotional elements and marketing activities</p> Signup and view all the answers

    What does the concept of integrated marketing communications (IMC) emphasize?

    <p>Strategic integration of promotional tools</p> Signup and view all the answers

    What is the concept of integrated marketing communications (IMC)?

    <p>A concept of marketing communications planning that recognizes the added value of a comprehensive plan</p> Signup and view all the answers

    What does integrated marketing communications (IMC) involve?

    <p>Coordinating various promotional elements and marketing activities to communicate with a firm’s customers</p> Signup and view all the answers

    What was the need identified by many companies during the 1980s?

    <p>More of a strategic integration of their promotional tools</p> Signup and view all the answers

    What is the primary goal of integrated marketing communications (IMC)?

    <p>Provide clarity, consistency, and maximum impact through the seamless integration of messages</p> Signup and view all the answers

    According to the American Association of Advertising Agencies, what does integrated marketing communications (IMC) recognize?

    <p>The added value of a comprehensive plan</p> Signup and view all the answers

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