Integrated Digitized Marketing

• Integrated digitized marketing is a comprehensive approach combining digital marketing strategies and channels for a cohesive and effective marketing plan.
• Synergy among different marketing tactics is emphasized in digitized marketing, ensuring they enhance brand visibility and customer engagement.

Factors Influencing Integrated Digitized Marketing

• Technological advancements shape digital marketing strategies, with new tools and platforms enabling innovative connections with target audiences.
• Companies like Netflix use AI algorithms to analyze viewer preferences and behavior, recommending personalized content and improving marketing strategies.
• Complying with data privacy and digital marketing regulations impacts integrated marketing strategies, requiring businesses to navigate these to maintain communication with customers.
• The implementation of GDPR in Europe has significantly impacted how companies like Facebook handle user data, affecting ad targeting and data collection practices.
• Businesses must tailor marketing efforts to meet changing consumer preferences and behaviors, including online shopping, social media engagement, and content consumption.
• Amazon optimized its platform for mobile users, leading to increased sales and customer satisfaction by aligning marketing strategies with shopping preferences.
• Data analytics is significant in integrated digitized marketing, and provides insights into customer preferences and market trends, for informed decisions and strategy optimization.
• Coca-Cola uses data analytics to understand preferences and trends, tailoring campaigns to resonate with specific demographics and creating targeted advertisements.
• The competitive landscape influences how businesses approach integrated marketing, requiring continuous innovation and differentiation to stand out through integrated strategies.
• Nike integrates social media, influencer partnerships, and their "Just Do It" campaign to create brand identity and foster loyalty in a saturated market.
• Digital transformation affects how businesses operate and engage with customers, with companies embracing technologies to enhance customer experience and streamline efforts.
• Domino's Pizza integrated online ordering, delivery tracking, and customer feedback, enhancing customer experience and streamlining operations.

Digital Marketing Terminologies

• Search Engine Optimization (SEO) refers to optimizing a website to improve its visibility in search engine results pages (SERPs).
• Pay-Per-Click (PPC) is an online advertising model where advertisers pay each time a user clicks on their ad (associated with search engine advertising).
• Cost Per Click (CPC) is the specific amount that an advertiser pays for each click on a PPC ad.
• Click-Through Rate (CTR) is the percentage of users who click on an ad or a link compared to number of ad impressions.
• Conversion Rate refers to the percentage of website visitors who complete a desired action (e.g., making a purchase, signing up for a newsletter).
• Bounce Rate is the percentage of visitors who leave a website after viewing only one page (indicating a lack of engagement).
• Content Marketing refers to a marketing strategy focused on creating and distributing valuable and relevant content and engaging a target audience.
• Email Marketing involves sending commercial messages to a targeted group of individuals via email.
• Lead Generation is the process of attracting and converting potential customers who have expressed interest in a company's product or service.
• Customer Relationship Management (CRM) is a system for managing a company's interactions with current and potential customers, often utilizing data analysis to improve relationships.
• A/B Testing is a method of comparing two versions of a webpage or ad to determine which performs better based on specific metrics.
• User Experience (UX) is the overall experience a user has when interacting with a website or digital product, focusing on usability, design, and satisfaction.
• Push Notifications can enhance customer engagement and appear on users' home screens or as SMS messages, driving traffic back to websites and keeping clients informed.
• Chatbots and AI are AI-driven tools used for instant customer service, providing quick responses to inquiries, improving user experience and operational efficiency.
• Sustainability and Ethical Marketing involves practices for brands to prioritize sustainability and ethics.
• Influencer Marketing Evolution is the influencer marketing landscape which is shifting towards micro and nano influencers, who often have higher engagement rates and more authentic connections with their audiences.

Project Management

• Project management plans and organizes a company's resources to complete a specific task, event, or duty.
• Managed resources include personnel, finances, technology, and intellectual property in a one-time project or ongoing activity.
• Achieves goals efficiently, ensuring that projects are completed on time and within budget as well as helps in setting clear objectives and milestones.
• Resources (time, money, personnel) must be optimized to prevent over allocation and ensure efficient utilization.
• Risk management identifies potential risks early and develops mitigation strategies, thus reducing project failure likelihood.
• Improved communication facilitates clear communication among stakeholders, ensuring everyone is on the same page regarding project goals and progress.
• Quality control ensures the project deliverables meet the required standards and implements quality assurance processes throughout the project lifecycle.
• Stakeholder satisfaction involves stakeholders in the planning and execution phases, which ensures deliverables meet or exceed stakeholder expectations.
• Construction involves managing infrastructure like bridges, buildings, and roads.
• IT oversees software development projects, system upgrades, and network installations.
• Healthcare involves implementing new healthcare systems, managing clinical trials, and improving patient care processes.
• Marketing plans and executes marketing campaigns, product launches, and brand management initiatives.
• The project life cycle involves a series of phases that a project from initiation, planning execution, monitoring and control through to closure.
• During Project Initiation, the project is defined at a broad level.
• A project charter is created which outlines the scope, objectives, and participants and identifies stakeholders.
• Feasibility study is conducted.
• A project charter is a formal document which outlines scope, objectives, and participants, serves as a reference throughout a project lifecycle.
• Identifying stakeholders which is a crucial step in project management and business planning by recognizing individuals or groups who have an interest in the success or outcome of a project.
• A feasibility study determines whether a proposed project is viable and worth pursuing.
• Internal stakeholders focus on project risks and are directly involved, possess deep knowledge of their audience, clients and the company, include project sponsors, investors, and team members.
• External stakeholders are outsiders like customers or end users, and are included in stakeholder plans.
• Common external stakeholders include vendors, suppliers, customers and subcontractors.
• Feasibility studies allow evaluation of your project from diverse angles and perspectives and are categorized based on the the focus of assessment. -Technical feasibility evaluates if the proposal can be implemented from a technical standpoint. -Economic feasibility analyzes costs to ensure the return on investment and and overall financial viability. -Legal feasibility exams legal aspects like compliance with laws, regulations, permits -Operational feasibility evaluates project to determine if it can meet what the organization requires.
• Scheduling feasibility digs into the project to determine if it can be completed within the specified timeframe.
• Market feasibility understands potential customers for the project's products or services.
• A feasibility report studies if your project product can succeed and includes: -Risk assessment- helps identify risks and challenges during project implementation. -Cost Evaluation- determines if the project justifies the expenses. -Resource allocation- allocates effectively human, financial and tech resources. -Market analysis- understands the market that the product needs to align with. -Decision-making- help stakeholders make informed decisions to proceed, modify or abandon it. -Legal and regulatory compliance- ensures that the project meets the regulation requirements.
• A project can be analyzed through a preliminary study, project scope outline, produce estimates and forecasts, market research, technical feasibility assessments, identification of roadblocks and overall creation of the feasibility review.
• The planning phase also includes defining project scope to outline how aspects will be executed and monitored and controlled.
• Also project overview will include: -Task breakdown -Timeline -Resource allocation
• The utilization of digital tools -Stakeholders Engagement -Risk Management
• A project plan is a comprehensive created plan which includes: -Task breakdown-Dividing all tasks to manageable work packages -Timeline- establishing what tasks needs to be accomplished -Resource allocation- identification of resources like(human, financial and material) required and when it needs to be supplied. -User Registration and Profile Setup: Allows users to create profiles and set fitness goals. -Nutrition Tracking: Implement features for logging meals and nutritional intake. -Workout Logging: Enable users to track workouts, including types of exercises, duration, and intensity. -Progress Monitoring: Develop tools for tracking weight, body measurements, and fitness milestones. -Community Features: Create forums and social sharing options for users to connect and motivate each other. -Educational Content: Provide articles, videos, and tips related to fitness and nutrition. -Timeline Establish (Project Schedule)
• Phase 1: Research and Planning (Month 1): Market research, competitor analysis, and feature definition. -Phase 2: Design (Months 2-3): Create wireframes, UI/UX design, and user flow diagrams. -Phase 3: Development (Months 4-7): Implement front-end and back-end development for the app. -Phase 4: Testing (Month 8): Conduct user testing, bug fixing, and performance optimization. -Phase 5: Launch (Month 9): Finalize app store submissions, marketing materials, and launch strategy.
• Phase 6: Post-Launch Support (Month 10 and beyond): Gather user feedback and implement updates.
• Humans, finances and operations are required for budget: -Project Manager: Oversee project timelines and deliverables. -Developers: Front-end and back-end developers for app creation. -UI/UX Designers: Design the user interface and experience. -Content Creators: Develop educational content and resources. -Marketing Team: Plan and execute the launch strategy.

Digital entrepreneurship

• Digital Entrepreneurship is starting and running a fully online business.
• Examples include Shopify, software-as-a-service (SaaS) company Slack, online housesharing marketplace Airbnb, and AI innovator OpenAI.
• Successful digital entrepreneurs include Sara Blakely built Spanx selling online; Ben as Silbermann (Pinterest Co-founder); and Michelle Phan who leveraged YouTube to launch a L’Oreal Beauty line.
• Digital entrepreneurs build those business models by operating with laptops, smartphones and the internet from anywhere in the world.
• The next generation of digital entrepreneurs focus on digital products , sell ebooks or online products and perform day to day operations with web platforms.
• Digital entrepreneurs also leverage metrics with websites and technology.
• Characteristics include: -Tech Knowledge -Adaptability -Global Vision -Marketing -Problem Solving
• Lower Barriers because they generally require less capital.
• Lean Operations by being more manageable, the remote flexibility and 24/7 access.
• Traditional businesses can also become digital, like Starbucks did- and they retain: -Local Connection -Personal Touch -Specialized Spaces
• Digital Entrepreneurship involves: -Ideation which involves a process of generation, idea and communication -Technique for idea generation -sources of inspiration -identifying market opportunities -develop your business model
• Business models include: -Advertising -Freemium -Subscriptions -Market Place -Consumer to Consumer -On-Demand -Digital Ecosystem -And Razor blade models

Social Media for Business Success

• In digital age, social media becomes has huge impact to influence business with sharing information and revolutionized communication
• Building strong brand is crucial for business with some ways with leverage social media through :
• Creating a consistent brand with allow entrepreneurs to showcase their brands and values through content
• Engaging with followers allow direct interaction with influencers
• Influencer marketing -
• Nestlé Egypt has utilized influencer marketing to promote its various food and beverage like cooking their own recipes.
• Advantage use social media to reach right to customers
• Social Media to reach the Right Customer - The platforms provide advanced targeting options to allow the entrepreneurs to define their audience by reaching
• Demographic.
• Retargeting.
• Lookalike Audience.
• Connecting through social media help entrepreneurs to engage with their own business
• Authentic storytelling
• User-generated content
• Social Media Listening
• Social Media allows easier to make a level playing field to small business with social media offers:
• Organic Reach
• Paid advertising options
• Performance tracking
• Using business growth: Data driving business and create insights so you measure social analytics.

1. Audience Insights - Better understand your business with demographic which make your business even better and understand your customer
2. Content performance analysis-track analytics to measure key things that perform the best of the business
3. Competitor Analysis - Social media is essential to understand business and to grow

Social Media & Business Opportunities

• Expanding the business by connecting with people with different industry as an entrepreneurs
• Entrepreneur's can connect to: Industry-specific groups and communities Influencer partnerships Crowd funding and investment opportunities

Social Media & Innovation

• Social media provides entrepreneurs with a direct line of communication to innovate.
• Surveys and polls
• Social Listening Beta testing and product launches

Downsides and Pitfalls

• Entrepreneurs face when navigating social media which includes:
• Negative feedback and online reputation management - Business always has to prepare for this to help handle professionally by addressing the concern.
• Time management - business should properly prioritize and allocate time effectively to not be time consumed.
• Trends with evolved technology:
• Live video streaming
• Augmented reality (AR) and virtual reality (VR)
• Social Commerce -Trends to take off with social media. -The video King -Playful content is a trend -Behind the scene, content is good -Social Media storytelling
• Augmented reality and virtual reality
• AI