Instagram's Impact: A Study Overview
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Questions and Answers

Who founded Instagram?

Mike Krieger and Kevin Systrom

What was the initial name of the app that later evolved into Instagram?

  • Snapgram
  • Hipstamatic
  • Burbn (correct)
  • Telegram

    • What inspired the name 'Instagram'?

    The combination of the words 'instant' and 'telegram', reflecting the rapid and instantaneous nature of photo sharing offered by the app.

    Instagram was acquired by Facebook in 2012 for $1 billion.

    <p>True</p> Signup and view all the answers

    What is the current number of Instagram users globally?

    <p>Over 1 billion</p> Signup and view all the answers

    What was the first way Instagram began to monetize its platform?

    <p>Sponsored posts and video ads</p> Signup and view all the answers

    What is the name of the 'game-changer for the platform’s economy' that Instagram introduced in 2021?

    <p>Creator monetization tools</p> Signup and view all the answers

    What is the purpose of the author's Independent Study Project (ISP)?

    <p>To examine Instagram's role in perpetuating unrealistic beauty standards and the mental health consequences.</p> Signup and view all the answers

    Which of these is NOT one of the research questions in the ISP?

    <p>What is the role of influencers on Instagram?</p> Signup and view all the answers

    Which of these theories is NOT used as a theoretical framework for the ISP?

    <p>Cultivation Theory</p> Signup and view all the answers

    According to the ISP, 72% of Instagram users say that using the platform has had a negative impact on their mental health.

    <p>True</p> Signup and view all the answers

    Instagram's impact on mental health is primarily limited to its effect on body image.

    <p>False</p> Signup and view all the answers

    61% of users reported feeling excluded due to Instagram posts.

    <p>True</p> Signup and view all the answers

    The ISP found that Instagram can contribute to extreme dieting and fitness obsession.

    <p>True</p> Signup and view all the answers

    43% of Instagram users have participated in diet trends inspired by the platform.

    <p>True</p> Signup and view all the answers

    Which of these is NOT a solution or intervention mentioned in the presentation for mitigating negative impacts of Instagram?

    <p>Promote censorship of unrealistic content</p> Signup and view all the answers

    What is the key message the author aims to convey in the conclusion of their presentation?

    <p>While Instagram has its drawbacks, it also presents opportunities to foster inclusive and authentic online communities, promoting self-love and diversity.</p> Signup and view all the answers

    Study Notes

    Instagram's Impact: A Study Overview

    • Instagram, founded by Mike Krieger and Kevin Systrom, evolved from a location-based app to a primarily photo-sharing platform drawing inspiration from the Hipstamatic filters. Its name blended 'instant' and 'telegram.'

    • Launched October 6, 2010, Instagram experienced rapid growth, reaching 1 million users within two months and becoming a $1 billion acquisition by Facebook in 2012. Currently boasting over 1 billion worldwide users, the platform significantly shapes societal trends.

    • Instagram's monetization journey started with sponsored posts in 2013, expanding to shoppable posts and ads within Stories and IGTV by 2019. Further creator monetization tools like affiliate marketing were introduced in 2021.

    Research Focus: Mental and Physical Impacts

    • The study examines Instagram's role in perpetuating unrealistic beauty standards and associated mental health consequences.

    • Key research questions revolve around the effects of idealized images on body satisfaction, the connection between Instagram use and self-esteem in women & girls, and how Instagram contributes to diet culture.

    • The study utilizes Social Comparison Theory and Self-Objectification Theory to analyze the complex interplay between users and idealized images online.

    Psychological Impacts - Negative Experiences

    • Significant negative impacts on users' mental health are reported by 72% of survey participants, particularly concerning body satisfaction and self-esteem.

    • Feelings of exclusion and social anxiety are fueled by curated content, with 61% of users reporting feeling excluded.

    Physical Impacts - Diet Culture

    • Instagram is linked to harmful diet trends, with 43% of users engaging in extreme dieting or fitness obsessions influenced by the platform. Unattainable ideals are reinforced.

    Influencer Influence and Solutions

    • Influencers create a complex picture, with 47.6% of users feeling pressured to portray specific lifestyles. However, many influencers promote body positivity and inclusivity, highlighting the need for a balanced view.

    • Active steps to mitigate negative effects include unfollowing harmful accounts, fostering media literacy for critical content evaluation, and supporting positive and diverse influencers.

    Conclusion

    • Instagram wields significant influence. While challenges exist, users can prioritize self-love and develop inclusive communities, reshaping the platform into a healthier space fostering diversity and positivity.

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    Description

    This quiz explores the evolution of Instagram from its inception to its significant role in shaping societal trends and affecting mental health. It delves into the platform's monetization strategies and the influence of unrealistic beauty standards on its users. Test your knowledge on Instagram's journey and its broader implications.

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