Innovation Sources Chapter 3-4.1
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Questions and Answers

What is the primary goal of creating disruptive technologies?

  • To replace existing technologies with completely new ones
  • To increase the performance level beyond current offerings
  • To cater exclusively to niche market segments
  • To add value for customers encouraging repeat purchases (correct)

Which category of innovation applies to products that require significant changes in customer behavior?

  • Architectural innovations
  • Incremental innovations
  • Discontinuous innovations (correct)
  • Continuous innovations

Which example best illustrates a disruptive technology?

  • Fluoride in water
  • Digital photography (correct)
  • CFC-free refrigerants
  • Additives in food

What challenge is commonly faced when determining technology trajectories for innovation?

<p>The presence of numerous options complicating decisions (C)</p> Signup and view all the answers

Which of the following is a concern raised by continuous innovations like genetically modified foods?

<p>They lead to increased consumer knowledge and demand for proof of safety (A)</p> Signup and view all the answers

What does the SCAMPER technique primarily focus on?

<p>Rearranging existing elements to find solutions. (D)</p> Signup and view all the answers

Which of the following represents one of the methods in the SCAMPER process?

<p>Eliminate (D)</p> Signup and view all the answers

In the context of Root Cause Analysis, what is the first step you should take?

<p>Define the Problem. (A)</p> Signup and view all the answers

What kind of approach does lateral thinking utilize?

<p>Creative and indirect problem-solving methods. (C)</p> Signup and view all the answers

What does the 'M' in SCAMPER stand for?

<p>Magnify (A)</p> Signup and view all the answers

Which of the following questions corresponds to the 'P' in SCAMPER?

<p>What other uses can I put my selling to? (B)</p> Signup and view all the answers

Why is Root Cause Analysis preferred over solution-focused approaches?

<p>It targets the root cause to prevent recurrence. (A)</p> Signup and view all the answers

Which principle is NOT part of the SCAMPER checklist?

<p>Neglect (C)</p> Signup and view all the answers

In lateral thinking, what is emphasized over conventional logic?

<p>Indirect approaches and creativity. (A)</p> Signup and view all the answers

What is the primary focus of product innovation?

<p>Making beneficial changes to physical products (C)</p> Signup and view all the answers

Which of the following is NOT considered a type of change in product innovation?

<p>Incremental improvements to services (D)</p> Signup and view all the answers

What does process innovation primarily aim to improve?

<p>The methods used to produce or deliver output (D)</p> Signup and view all the answers

Which of the following best defines the scope of process innovation?

<p>Introducing new or significantly improved methods for production (C)</p> Signup and view all the answers

Which example illustrates process innovation?

<p>Building new systems to assemble a TV set faster (B)</p> Signup and view all the answers

Which term refers closely to product innovation but emphasizes the degree of change?

<p>New product development (NPD) (D)</p> Signup and view all the answers

What aspect does process innovation emphasize according to Davenport (1992)?

<p>How work is done within an organization (C)</p> Signup and view all the answers

Which example does NOT fit within the definition of product innovation?

<p>Outsourcing components to reduce costs (B)</p> Signup and view all the answers

Which approach has emerged from quality management movements that relates to process innovation?

<p>Implementing Total Quality Management (A)</p> Signup and view all the answers

What is an example of an incremental improvement in product innovation?

<p>Improving battery life on existing smartphones (B)</p> Signup and view all the answers

What is a key requirement for an organization to innovate effectively?

<p>Strong and courageous leadership (A)</p> Signup and view all the answers

Why is self-examination important for innovation?

<p>It helps identify necessary changes and potential innovations (A)</p> Signup and view all the answers

Which component emphasizes understanding consumer needs for driving innovation?

<p>Focus on the customer (C)</p> Signup and view all the answers

What characteristic should an innovative company's methodology possess?

<p>Customization and relevance to the market (A)</p> Signup and view all the answers

What is essential for fostering imaginative and agile teams?

<p>Facilitating collaboration with external experts (A)</p> Signup and view all the answers

What role does global sophistication play in innovation?

<p>A deep understanding of best practices and emerging technology (C)</p> Signup and view all the answers

How should leadership approach risk management in innovation?

<p>By engaging in proactive risk mitigation (B)</p> Signup and view all the answers

What is the primary focus of developing customer profiles in innovation?

<p>To identify and address unmet needs and wants (C)</p> Signup and view all the answers

What aspect of the work environment is crucial for encouraging innovation?

<p>An open-minded approach to collaboration (D)</p> Signup and view all the answers

What should leaders actively manage to support innovation within the company?

<p>Costs and risks associated with innovation (B)</p> Signup and view all the answers

What is a key advantage of having a dedicated research and development department in a company?

<p>It fosters an environment for innovative product ideas. (A)</p> Signup and view all the answers

Which of the following methods is NOT mentioned as a technique for generating business ideas?

<p>Market Penetration Analysis (B)</p> Signup and view all the answers

Which factor is essential to consider when conducting research for new business ideas?

<p>Anticipated changes in consumer technology. (C)</p> Signup and view all the answers

How can personal experiences influence the generation of business ideas?

<p>They provide a clearer understanding of market gaps. (A)</p> Signup and view all the answers

What is the role of focus groups in generating business ideas?

<p>To gather diverse opinions and feedback on ideas. (C)</p> Signup and view all the answers

Which method is emphasized as part of the idea-generating techniques?

<p>Problem Inventory Analysis. (C)</p> Signup and view all the answers

Successful business ideas often emerge from experiences at which location?

<p>Workplaces. (D)</p> Signup and view all the answers

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Flashcards

Competitor Analysis for Idea Generation

Gaining insights from existing products by identifying areas for improvement or creating competitor businesses offering better alternatives.

Experience-Driven Idea Generation

Using personal expertise and experience to identify problems and opportunities. This method focuses on developing ideas based on firsthand knowledge and understanding of a specific industry or area.

Research and Development (R&D) Department

A dedicated department within a company that focuses on developing new products and ideas. It fosters a culture of innovation, encouraging employees to brainstorm and contribute to product development.

Gathering Customer Feedback for Idea Generation

Analyzing user feedback, reviews, and comments to understand customer needs and identify opportunities for product improvement or new product ideas.

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Conducting Research for Idea Generation

A systematic process of exploring various alternatives and identifying potential solutions. This method involves collecting and analyzing data to uncover opportunities or areas for improvement.

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Focus Groups for Idea Generation

A group discussion technique that facilitates brainstorming and problem-solving. Participants are encouraged to freely share ideas and explore diverse perspectives to generate innovative solutions.

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Problem Inventory Analysis for Idea Generation

A strategy for generating new business ideas by systematically identifying and analyzing problems or challenges faced by individuals, businesses, or society. This method involves understanding the root causes of problems and developing solutions that address them.

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Lateral Thinking

A problem-solving approach that emphasizes out-of-the-box thinking and unconventional solutions. It involves exploring uncharted territories and going beyond traditional methods.

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SCAMPER Method

A creative problem-solving technique that utilizes a set of questions to encourage innovative ideas. It explores various possibilities by modifying, combining, or adapting existing elements.

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Root Cause Analysis

A strategy for analyzing a problem and then proposing a solution that addresses the underlying cause rather than treating just the symptoms. It identifies the root cause to prevent recurrence.

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Defining the Problem in Root Cause Analysis

The initial step in root cause analysis involves accurately defining the problem by identifying its specific symptoms and how it manifests.

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Substitute (S) in SCAMPER

The first step in the SCAMPER method involves exploring alternative components or processes that can be substituted within the given problem. Consider replacing elements with other options.

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Combine (C) in SCAMPER

One of the strategies in SCAMPER involves combining existing elements or ideas to create a new solution. Explore how different concepts can merge to create a unique approach.

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Adapt (A) in SCAMPER

Adapting existing solutions or ideas from other problems or domains to the current challenge is a core strategy in SCAMPER. Seek inspiration from successful solutions in other fields.

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Magnify (M) in SCAMPER

In the SCAMPER method, Magnifying involves enhancing or emphasizing existing elements to amplify their impact. Consider increasing the scale or significance of certain aspects.

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Product Innovation

Making beneficial changes to physical products. This involves introducing new features, improving existing designs, or creating entirely new product categories.

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Process Innovation

Introducing a new or significantly improved way to produce or deliver products or services. This can involve revamping production processes, streamlining workflows, or adopting new technologies.

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Incremental Improvement

Minor adjustments or improvements made to an existing product or process.

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Additions to Product Families

Adding a new product variation to an existing product line, often with some new features or variations.

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Next-Generation Products

Creating a significantly improved version of an existing product, with major changes in design, functionality, or technology.

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New Core Products

Developing a completely new product that addresses a new market need or creates a new category altogether.

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Transformative Process Innovation

Significant changes to the processes used to produce or deliver products or services. It goes beyond minor adjustments and affects core operational activities.

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Degree of Change

Refers to the degree of change a product or process undergoes during innovation. The change can be incremental, additive, generational, or entirely new.

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New Product Development (NPD)

A systematic approach to developing new products or services. It involves research, development, testing, and commercialization.

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Process

A combination of related activities that transform inputs into a desired output for the customer. It can involve design, production, logistics, marketing, and after-sales service.

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Strong and Courageous Leadership in Innovation

Leaders of innovative companies establish a secure and supportive environment for taking risks and managing costs. They are engaged with the firm's structure and respect its infrastructure.

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Self-Examination in Innovation

Identifying areas for improvement is crucial for innovation. It involves analyzing a company's position in the industry, pinpointing areas that need change, and exploring potential innovation opportunities.

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Global Sophistication in Innovation

Innovative companies need deep knowledge of industry best practices and emerging technologies. They foster relationships with leading experts and connect with professional organizations and educational institutions.

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Customer Focus in Innovation

Customer needs and desires drive innovation. Companies must develop comprehensive customer profiles that guide strategies and identify unmet needs that align with their offering.

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Active Methodology in Innovation

A structured, customized, and well-communicated methodology allows for flexibility and precision in innovation. This methodology builds upon past practices, but remains relevant to the current market.

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Imaginative and Agile Teams in Innovation

Innovative companies encourage a collaborative environment where employees work across functions and interact with external experts. This allows for fresh ideas and perspectives to be exchanged.

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Flexibility and Risk Mitigation in Innovation

The willingness to try new things while actively managing risks is key to innovation. This involves constantly seeking ways to improve processes, products, and services.

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Innovation as a Process

Innovation encompasses adapting and experimenting with new approaches, while continuously addressing challenges and obstacles in the process.

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The Goal of Innovation

Innovation involves creating new value for customers, improving efficiency, and gaining a competitive advantage in the market.

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Importance of Innovation

Innovation is crucial for organizational success and survival in the ever-changing business landscape.

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Continuous Innovation

Changes to a product that do not significantly affect how customers buy or use it. For example, adding fluoride to water or using CFC-free refrigerants in refrigerators.

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Product-Oriented Innovation

The idea that innovation can be categorized into four levels: products new to the world, line extensions, products new to the organization but not the market, and product modifications.

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Discontinuous Innovation

A type of innovation that involves significant changes to the design or functionality of a product, often leading to a new product category.

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Architectural Innovation

Innovations that involve changes to the architecture of a product, but not to its fundamental components.

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Modular Innovation

Innovations that involve changes to the modular components of a product, but not to its overall design.

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Study Notes

Chapter 3: Sources of Innovation

  • Sources of new ideas are plentiful and are explored in detail throughout the presentation
  • Observing the market is a crucial source, allowing for analysis of demand and supply to identify business opportunities.
  • Consumers play a vital role, with their needs, wants, and feedback crucial for new product/service development.
  • Entrepreneurs should closely monitor consumer opinion both formally and informally.
  • International trends and developments in other countries can inspire new product or process ideas.
  • Government agencies publish project profiles and provide critical information about different projects and industries, especially regarding trends and requirements.
  • Government organizations assist entrepreneurs by providing advice, assistance in technical, financial, and marketing and other business areas.

Chapter 4.1: Sources of New Ideas

  • Observing the market offers numerous business ideas through careful observation of available demand and supply for various products or services.
  • Consumer needs are a significant source of new product ideas, directly targeting requirements for new products or services.
  • Formal and informal channels for gathering consumer feedback can be established to identify and collect consumer opinions effectively.
  • Developments in other countries play a key role for an entrepreneur aiming to stay on the cutting edge and gain new product ideas from abroad.
  • Examining project profiles for various projects and industries gives insights into technical, financial, and market requirements and prevailing positions.
  • Government organizations, through various means, guide entrepreneurs to new product ideas.

Chapter 4.2: Methods for Generating Ideas

  • Experience, with the understanding of work terrain and industry, is a common source of business ideas.
  • Research and development is crucial for creating new successful products within a competitive atmosphere.
  • Conducting targeted research helps predict future demand and understand user trends, channels of distribution and other key factors.
  • Focus groups using a moderator facilitate in-depth discussions to generate ideas.
  • Problem inventory analysis uses consumers and provides a list or framework for specific problem solving within a particular product category.
  • Market mapping is a technique involving product category dimensions and characteristics of buyers.
  • Detailed mapping can be created to look at changes in specific products and services.
  • Customers' needs and requirements suggest a vast variety of business ideas.
  • Brainstorming generates a variety of creative ideas through group discussion.

Chapter 4.3: Creative Problem Solving (CPS)

  • CPS is a method to find solutions to problems in which conventional thinking has failed or hasn't yielded desired results.
  • Encourage creative problem-solving strategies for individual organizational improvement, and development of product/service/communication aspects.
  • Divergent, and convergent thinking should be balanced to promote creativity in problem-solving.
  • Reframing problems into open-ended questions can generate more solutions and information.
  • Postponing judgment about ideas encourages more ideas during brainstorming sessions.
  • Focus on "Yes, and," instead of "No, but," encourages creative thinking and idea expansion.
  • Using a step-by-step problem-solving model clarifies, ideates, develops, and implements ideas in detail.
  • Understanding the process, exploring different methods such as: synectics, TRIZ methodology, brainstorming, mind mapping, reversal of problems, and SCAMPER to develop unique solutions.
  • Root cause analysis focuses on identifying the origins of problems for effective solutions.
  • Techniques to better identify and assess possible causes for different problems, which helps the process.
  • SCAMPER methodology helps to utilize existing approaches to generate new ideas.

Chapter 4.4: Characteristics of Innovation

  • Relative advantage describes how much better one idea is than the previous one, as measured in economic or social terms.
  • Compatibility deals with factors like values and experiences and whether the idea aligns with existing societal norms.
  • Complexity measures how difficult an idea is to understand and use, potentially affecting acceptance rates.
  • Trialability describes whether an innovation can be experimented with and used before full implementation.
  • Observability refers to whether the outcome of an innovation is clear enough to attract adoption.

Chapter 4.5: Components and Process of Innovation

  • Strong leadership, self-assessment skills, understanding of industry trends and customer behavior to define clear goals, and collaborations are crucial for innovation.
  • Consideration of customer needs is critical to innovation.
  • Active methodology in developing and utilizing active methods to address innovation challenges is vital.
  • A combination of imaginative and agile teams and external expertise is ideal for innovation.
  • Steps involved in the process of innovation begin with recognizing the problem, converting the problem into a challenge, encouraging colleague participation in ideas, and collaborative methods for generating ideas.
  • Importance of idea evaluation and prioritizing solutions for successful implementation, including finding solutions to problems, implementing solutions
  • Categorizing Innovations (product, process, service) and considering incremental or radical changes are emphasized
  • Barriers to innovation can include lack of leadership support, difficulty getting buy-in, insufficient time and resources, and lack of organizational support.
  • Ways to improve the innovation process include assessing innovation capabilities, building a supportive environment, and adopting innovative methods in handling different challenges.

4.5 Categories/Typology of Innovation

  • Product innovation alters physical goods.
  • Process innovation changes production methods.
  • Service innovation modifies intangible offerings.
  • Incremental innovation involves minor changes.
  • Radical innovation introduces major changes or new concepts.
  • Disruptive innovation disrupts established markets and creates entirely new ones.

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