Innovation Management Chapter 13 Quiz

Which of the following is NOT considered a source in the product planning process?

Incremental improvements to existing products are classified as derivatives of existing platforms.

What are the four types of product development opportunities?

The share-growth matrix is also known as the __________ box.

Match the following product levels with their descriptions:

What is a primary factor in driving new product planning?

The competitive environment includes changes related only to technology.

List two potential changes in the external environment that can affect product planning.

What is the primary focus of network leadership in a company?

Product platforms allow companies to share components between different product models.

What are two benefits of using product platforms?

A product family should be linked to the product __________ strategy.

Match the following benefits of product platforms with their descriptions:

Which factor does NOT influence a product platform?

Companies should evaluate their core capabilities in isolation from their networks.

List one question that companies should ask during product planning.

What does product positioning refer to?

Customers are generally able to recognize their favorite brands based on basic attributes alone.

List one reason why consumers might pay a premium for certain brands even when they cannot taste the difference.

Product performance criteria involve customers' judgments or choices between _______.

Match the following branding strategies with their descriptions:

Which of the following is NOT one of the branding strategies mentioned?

Brand loyalty has no impact on consumer behavior.

What is a key factor that influences customers’ decisions when evaluating different products?

What should companies primarily evaluate when considering product development partnerships?

Which benefit is NOT associated with using product platforms?

What aspect is significant for effective network leadership in product management?

Which of the following factors can influence product platforms?

What should be considered when planning the sequence of product development projects?

Which of the following is a potential benefit of sharing components across product models?

What is the primary focus of companies when using a product platform approach?

Which question is essential for companies to ask during product planning?

What does product positioning primarily concern?

Why might consumers pay a premium for brands they cannot distinguish by taste?

What could be an outcome of brand strategy involving no brand name?

What does the research suggest about consumers recognizing brands by fundamental attributes?

Which of the following is a possible strategy for a brand?

Which of the following factors is NOT considered when customers evaluate products?

What aspect does not generally influence consumer behavior towards brand preference?

Which branding strategy involves selling products as commodities without brand names?

Which type of product development opportunity involves creating completely new and innovative products?

What is a primary purpose of the reactive strategy in product planning?

Which dimension does the share-growth matrix use to plot products?

How many levels of differentiation does Levitt suggest?

What might be a significant change in the external environment affecting product planning?

Which of the following is included in the expected product level according to Levitt?

Which factor is likely to initiate changes in the competitive environment?

What is a potential benefit of differentiating products at the augmented product level?

What type of product development opportunity involves adjustments made to existing products?

Which of the following elements is NOT considered in the external competitive environment?

According to Levitt, what is the core product?

What is the primary goal of a reactive strategy in product planning?

Which of the following best describes the term 'augmented product'?

What is the primary dimension used in the Boston box for comparing products?

What factor can significantly influence customer needs in the competitive environment?

Which product development opportunity is characterized by creating entirely unique concepts that do not derive from existing products?

What does product positioning primarily involve?

Which statement about customer brand recognition is accurate?

Which branding strategy involves selling a product as a commodity?

What is a rationale for why consumers might pay a premium for specific brands?

Which element is NOT typically included in the potential product?

Which of the following best describes factors customers consider when evaluating products?

What is a key focus of brand strategy?

Which factor is least likely to influence a consumer's decision-making process between different products?

What aspect is crucial for effective network leadership in a company?

Which of the following is NOT a benefit of using product platforms?

Which of the following factors is likely to affect a product platform?

What is a primary objective of companies using product platforms?

What core capability should companies evaluate within their networks?

During product planning, what is essential for managing a portfolio of projects?

Which statement best describes a product platform?

What is a significant outcome of evaluating core capabilities within a network?

What is a primary benefit of using product platforms in development?

What should companies primarily consider when forming a network for product development?

Which factor is likely to lead to changes in a product platform?

What characteristic is essential for effective network leadership?

Which of the following questions is relevant during the product planning process?

What primarily drives the need for coordination in modern networks?

Which of the following factors does NOT influence product platforms?

What is a focus of a reactive strategy in product planning?

Which of the following is NOT a source of product development opportunities?

What is an augmented product primarily characterized by?

Which of the following types of product development opportunities focuses on adding features to existing products?

What dimensions does the share-growth matrix use to analyze product positions?

Which factor is least likely to influence product strategies in a competitive environment?

At which level of differentiation do products provide the basic components needed to function in the market?

Which statement best describes the expected product level of differentiation?

What aspect does product positioning primarily involve?

Why do consumers continue to purchase premium brands even if they cannot identify differences?

Which of the following best describes a branding strategy that involves selling a product without any brand name?

Which factor is crucial in how customers differentiate between products?

What could be a possible outcome of a brand strategy relying solely on fundamental attributes?

Which statement about product performance criteria is correct?

What role does developing a unique brand name play in brand strategy?

What does substantial research indicate about consumers and brand recognition?

What type of project focuses solely on adding or modifying features of existing products?

Which model for new product development is characterized by a dedicated project team from various functions?

Which of the following is NOT a benefit gained through using product platforms?

The new product strategy of a firm is linked to which of the following?

What classification does the model known as the 'over-the-wall' model belong to?