Innovation and Pre-Start Up

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Questions and Answers

Which principle emphasizes the importance of understanding the customer in innovation?

  • Start small
  • Learn from failures
  • Aim high
  • Make the product customer-based (correct)

Innovators should aim high by starting with large-scale projects.

False (B)

What is one key action innovators should follow to improve their products or services?

Try/test/revise

Innovation does not guarantee success; instead, failures often lead to __________.

<p>innovations</p> Signup and view all the answers

Match the innovation myth with its explanation:

<p>Innovation is predictable = Innovation can be introduced by anyone. Technical specifications should be thoroughly prepared = Thorough preparation can hinder timely innovation. Creativity relies on dreams = Innovators create from practical opportunities. Big projects yield better innovations = Smaller groups can often generate creative ideas.</p> Signup and view all the answers

Why is following a milestone schedule important for innovators?

<p>To plan and evaluate project progress (D)</p> Signup and view all the answers

Work is a critical part of successful innovation.

<p>True (A)</p> Signup and view all the answers

What approach is suggested to cope with the unpredictability of innovation?

<p>Try/test/revise</p> Signup and view all the answers

What is the primary driving force behind innovation?

<p>Customer or market needs (C)</p> Signup and view all the answers

Market-driven innovations have a lower probability of success than technology-driven innovations.

<p>False (B)</p> Signup and view all the answers

What is the first step in the marketing research process?

<p>Define the Problem and Research Objectives</p> Signup and view all the answers

The process of collecting data includes quantitative and __________ methods.

<p>qualitative</p> Signup and view all the answers

Match the companies with their corresponding research objectives:

<p>Flutterwave = Understand local and international payment needs Jumia = Assess customers’ online shopping behaviors Sokowatch = Understand supply needs and pain points of small stores mPharma = Analyze drug pricing and availability challenges</p> Signup and view all the answers

Which method was NOT used by Jumia in their research?

<p>Focus groups (B)</p> Signup and view all the answers

Analyzing collected data helps identify trends and actionable insights.

<p>True (A)</p> Signup and view all the answers

What is crucial for a new venture to thrive?

<p>A market for its product or service</p> Signup and view all the answers

What sparked Nzambi Matee's curiosity for creating construction bricks?

<p>The growing plastic waste crisis in Kenya (B)</p> Signup and view all the answers

The phases of the creative process always occur in the same order for every creative activity.

<p>False (B)</p> Signup and view all the answers

What was the primary focus during the preparation phase of Nzambi's project?

<p>Studying the properties of plastic and exploring recycling technologies.</p> Signup and view all the answers

Phase 1 of the creative process is called ______.

<p>Idea Germination</p> Signup and view all the answers

Match the phase of the creative process with its description:

<p>Idea Germination = The initial stage where curiosity about a problem arises. Preparation = A focused search for answers or solutions. Incubation = A stage of subconscious processing of ideas. Execution = Turning the idea into a concrete product or service.</p> Signup and view all the answers

What is required for creativity to occur according to experts?

<p>A structured and focused chaos (A)</p> Signup and view all the answers

What was the primary outcome of Nzambi's work with the brick-making machine?

<p>She developed a durable and cost-effective product. (B)</p> Signup and view all the answers

Nzambi Matee founded Gjenge Makers to recycle metal waste into construction materials.

<p>False (B)</p> Signup and view all the answers

During the preparation phase, Nzambi analyzed existing ______ technologies.

<p>recycling</p> Signup and view all the answers

Most innovations require more genius than hard work.

<p>False (B)</p> Signup and view all the answers

What is one example of a company that created a unique technology for verifying pharmaceutical products?

<p>mPedigree</p> Signup and view all the answers

Innovation often involves more work than __________.

<p>genius</p> Signup and view all the answers

Match the following types of innovation with their descriptions:

<p>Invention = Creation of a new product or service Modification = Improvements to existing products Innovation = Introduction of something new Development = Process of refining or enhancing ideas</p> Signup and view all the answers

Which step is NOT part of the innovation process as described?

<p>Focusing solely on perfecting existing ideas (B)</p> Signup and view all the answers

Nzambi's bricks gained recognition for their durability and strength.

<p>True (A)</p> Signup and view all the answers

What is a significant characteristic of successful innovations?

<p>They are simple and focused.</p> Signup and view all the answers

What is the primary focus of Yoco's business model?

<p>Providing payment solutions to small businesses (D)</p> Signup and view all the answers

The Business Model Canvas consists of seven components.

<p>False (B)</p> Signup and view all the answers

Who developed the Business Model Canvas?

<p>Alexander Osterwalder</p> Signup and view all the answers

The Business Model Canvas helps entrepreneurs design their _____ models.

<p>business</p> Signup and view all the answers

Match the following components of the Business Model Canvas with their descriptions:

<p>Key Partners = Entities that help the business in its operations Customer Segments = Groups of people the business aims to serve Value Propositions = Offers that create value for customers Customer Relationships = The types of engagement a business maintains with customers</p> Signup and view all the answers

Which of the following is NOT a component of the Business Model Canvas?

<p>Marketing Strategies (B)</p> Signup and view all the answers

Focusing solely on product development is a common pitfall for startups.

<p>True (A)</p> Signup and view all the answers

What are the main areas necessary for business success according to the Business Model Canvas?

<p>Nine building blocks</p> Signup and view all the answers

Which political factor is considered important for understanding market conditions?

<p>Government stability (B)</p> Signup and view all the answers

Economic indicators like unemployment rates are irrelevant for evaluating business success.

<p>False (B)</p> Signup and view all the answers

What is one benefit that favorable tax breaks provide to businesses in Ethiopia?

<p>Encouragement of local production and exports</p> Signup and view all the answers

_________ is a taxi-hailing app that has capitalized on smartphone trends in Ethiopia.

<p>ZayRide</p> Signup and view all the answers

Match the following entrepreneurial elements with their descriptions:

<p>Mission Statement = Purpose and goals of the venture Product/Service Description = Features and innovations of offerings Location and Size = Physical or digital reach of the business Personnel and Equipment Needs = Human resources and essential assets</p> Signup and view all the answers

Which of the following trends have Ethiopian agritech startups responded to?

<p>Rising demand for eco-friendly practices (B)</p> Signup and view all the answers

Legal regulations have no impact on business operations.

<p>False (B)</p> Signup and view all the answers

What should an industry analysis examine regarding industry demand?

<p>Market growth, entry of competitors, and evolving consumer needs</p> Signup and view all the answers

Flashcards

Idea Germination

The initial stage of the creative process where an individual's interest or curiosity about a problem or area of study sparks an idea. It's like planting a seed of an idea.

Preparation

The process of consciously seeking answers to a problem or idea after an initial spark of curiosity. It involves thorough research, gathering information, and exploring existing approaches.

Incubation

A stage where the subconscious mind takes over the creative process, allowing ideas to incubate and mature. It's like letting your brain work on it in the background.

Illumination

The stage where the subconscious mind generates innovative solutions or ideas, often in a sudden burst. It's like a light bulb turning on.

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Verification

The final stage where the creative idea is refined, tested, and put into action. It's like bringing the idea to life.

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Structured Chaos

A structured and controlled form of chaos that is essential for creativity to flourish. It involves a balance of freedom and organization.

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Implementation

The transformation of a creative idea into a tangible product, service, or solution. It involves bringing the idea to life in a practical way.

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Exploration

A stage of creative problem solving where individuals explore different perspectives and approaches to find solutions. It's like looking at a problem from multiple angles.

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Innovation Process

The process of creating something new, often involving a conscious search for opportunities and a focus on specific applications.

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Invention

The creation of entirely new products, services, or processes, often groundbreaking and revolutionary.

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Sources of New Opportunities

Analyzing the sources of new opportunities, including existing products, services, and processes, and identifying areas for improvement or expansion.

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Customer Needs and Expectations

Focusing on the needs, expectations, and values of potential customers during the innovation process to ensure a product or service is well-suited to the market.

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New Customers and Markets

Creating new customers and markets by introducing a product or service that meets a specific need or solves a particular problem.

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Genius vs. Perspiration

The idea that innovation often requires extensive effort and dedication, even more than just inspiration. It's about persistence and hard work.

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Focus in Innovation

The importance of focusing on a limited number of areas or fields during innovation to ensure deep expertise and avoid spreading resources too thinly.

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Developing an Innovation

The process of developing a new idea or concept into a tangible product or service, often involving multiple iterations, testing, and refinement.

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Innovation is fact and predictable

The idea that innovation should be planned and predictable is incorrect. Innovation can come from anyone and is unpredictable.

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Customer-Based Innovation

Focus on the user's needs and how they will interact with it.

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Start Small and Build

Start small, test often, and refine gradually.

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Thorough Technical Specifications

Thorough planning can be time-consuming and hinder progress. A trial-and-error approach can be more efficient.

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Creativity Relies on Dreams

Innovative ideas often come from real-world problems and opportunities, not just daydreams.

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Big Projects Create Innovations

Larger companies are encouraging smaller teams to foster creativity and innovation.

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Learn From Failures

Innovations can emerge from failures through learning and adaptation.

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Follow a Milestone Schedule

A schedule is essential for organizing and evaluating the progress of an innovation project.

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Political Factors

Understanding the political climate, government policies, and tax regulations that impact a business.

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Economic Factors

Analyzing economic indicators like GDP, unemployment, and disposable income to gauge market potential.

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Cultural Factors

Evaluating cultural trends, demographics, and values to understand consumer preferences and behavior.

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Technological Factors

Assessing the influence of technology on a business, including emerging technologies, digital penetration, and its impact on operations.

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Legal Concerns

Examining legal regulations like tax policies, product safety, and advertising laws that affect business operations.

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Industry Demand

Analyzing the market size, growth rate, and competitive landscape to understand industry trends.

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Competition

Identifying key competitors, their strengths and weaknesses, to position a business effectively.

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Mission Statement

A concise statement that encapsulates a venture's purpose, goals, and values.

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Business Model

A comprehensive plan outlining how a company generates value, serves customers, and makes money.

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Business Model Canvas

A visual tool that breaks down a business model into 9 key areas, helping companies understand their value creation process.

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Key Partners

The individuals or businesses that help a company create and deliver its value propositions.

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Key Activities

The actions a company takes to create and deliver its value propositions.

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Value Propositions

The value a company offers to its customers that solves their problems or meets their needs.

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Customer Relationships

The ways a company interacts with its customers, building and maintaining relationships over time.

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Customer Segments

The groups of people or organizations a company is targeting with its value propositions.

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Revenue Streams

The ways a company generates revenue from its customers, including pricing strategies, payment methods, and subscription models.

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Marketing Research

The systematic process of collecting, analyzing, and reporting data to understand the market, customers, and competition.

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Define the Problem and Research Objectives

The first step in marketing research, where you identify what information is needed to solve a problem or seize an opportunity.

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Develop the Research Plan

A plan outlining how you will collect information - including methods, techniques, and data sources.

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Collect the Information

The process of gathering information based on the research plan, using surveys, interviews, observations, and other methods.

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Analyze the Information

Analyzing collected data to uncover trends, patterns, and insights about customers, market, and competitors.

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Quantitative Methods

A type of information gathering that focuses on numbers and data, like surveys and analytics.

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Qualitative Methods

A type of information gathering that focuses on opinions, behaviors, and experiences, like interviews or focus groups.

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Marketing Research Firm

A company that helps businesses understand their customers, markets, and competition through research and analysis.

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Study Notes

Innovation and Pre-Start Up

  • Innovation is a key function in entrepreneurship

  • Innovation creates new wealth-producing resources and enhances existing resources' potential

  • It's the process of turning opportunities into viable ideas, acting as a catalyst for change

  • Creativity is essential, involving process and people

  • The creative process is structured and goal-oriented, with stages to address challenges

  • People bring unique perspectives, skills, and experiences influencing the creative outcome

  • Creativity can be developed and improved; everyone is creative to some degree

  • Innovation often involves more work than genius

  • Requires a conscious, purposeful search for new opportunities

  • Innovation is both conceptual and perceptual; innovators need to research, ask questions, and listen to potential customers

  • Most innovations are simple and focused, targeting a specific, clear, and carefully designed application

  • Four basic types of innovation:

    • Invention: creating something new or untried
    • Extension: building on existing concepts
    • Duplication: copying with a unique touch for enhancement
    • Synthesis: combining existing concepts into a new formulation

The Creative Process

  • The creative process has five generally agreed-upon phases, though their order might vary depending on the activity
  • Phase 1: Idea Germination involves generating initial ideas from curiosity or interest in a specific problem
  • Phase 2: Preparation involves seeking information about the problem and how others have tried to solve it; market research
  • Phase 3: Incubation is "mulling over" the idea, letting the subconscious process the information and possible solutions
  • Phase 4: Illumination is when the idea resurfaces as a realistic solution
  • Phase 5: Verification is turning the idea into a realistic, useful application and testing its efficacy

Market Research

  • Market research is essential for validating business ideas and understanding market dynamics
  • Understanding customer demographics and characteristics is key to targeting the right audience
  • Market research considers factors like age, income status, occupation, and other characteristics to define and segment the market
  • It's used to evaluate market size, location, and specific characteristics, such as local market characteristics and market size
  • Competitor analysis helps businesses find unique ways to differentiate their products or services

Business Model Development

  • A business model outlines how a company delivers value, making it a crucial component of a successful venture
  • The Business Model Canvas is a visual representation that breaks down a business into nine components, which provides a blueprint for design and invention
  • This framework ensures clarity and precision in development and refinement of business models
  • Essential components of the Business Model Canvas include key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, revenue streams, and cost structure

Financial Plan

  • A financial plan for a startup includes start-up costs, funding options, financial projections, profit forecasts, and balance sheets, with specific emphasis on projected balance sheets, income statements, and cash flow statements
  • Funding sources can be debt financing (loans) or equity financing (investor capital)
  • Investment planning helps understand the venture's financial stability and viability

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