Innovation and Competitive Advantage Quiz

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Questions and Answers

Which type of innovation is the focus of most reviews and meta-analyses in academic publications?

  • Product innovation (correct)
  • Process innovation
  • Business model innovation
  • All of the above

According to management scholars, what is the most important determinant of firm performance?

  • Fragmentation of the field
  • Competitive advantage
  • Environment
  • Innovation capability (correct)

Which of the following is NOT a level of analysis around which the narrow focus of innovation studies is centered?

  • Individual
  • Firm
  • Group
  • Nation (correct)

What is the primary reason for the fragmentation of the field of innovation?

<p>Narrow focus of studies (A)</p> Signup and view all the answers

In the business world, innovation has received widespread attention because it is seen as a critical source of what?

<p>Competitive advantage (D)</p> Signup and view all the answers

Which group of individuals were traditionally responsible for generating ideas for new products?

<p>All of the above (D)</p> Signup and view all the answers

What is the term used to describe the process of outsourcing idea generation to the 'crowd' of users?

<p>Crowdsourcing (D)</p> Signup and view all the answers

What were the key quality dimensions used by executives to evaluate the ideas generated by both professionals and users?

<p>Novelty, customer benefit, and feasibility (A)</p> Signup and view all the answers

Which group of individuals generated ideas that scored significantly higher in terms of novelty and customer benefit?

<p>Users (B)</p> Signup and view all the answers

What industry was the focus of the idea generation contest mentioned in the text?

<p>Consumer goods market for baby products (B)</p> Signup and view all the answers

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