Innovation and Competitive Advantage Quiz

Which type of innovation is the focus of most reviews and meta-analyses in academic publications?

According to management scholars, what is the most important determinant of firm performance?

Which of the following is NOT a level of analysis around which the narrow focus of innovation studies is centered?

What is the primary reason for the fragmentation of the field of innovation?

In the business world, innovation has received widespread attention because it is seen as a critical source of what?

Which group of individuals were traditionally responsible for generating ideas for new products?

What is the term used to describe the process of outsourcing idea generation to the 'crowd' of users?

What were the key quality dimensions used by executives to evaluate the ideas generated by both professionals and users?

Which group of individuals generated ideas that scored significantly higher in terms of novelty and customer benefit?

What industry was the focus of the idea generation contest mentioned in the text?