10 Questions
What is the definition of a computer application (app)?
A computer software program that executes on a computing device to carry out a specific set of functions.
What is the difference between an information system and a computer application (app)?
An information system is broader in scope than an app, including database and related manual processes, while an app is a computer software program that executes specific functions.
What is the definition of a project in the context of information systems development?
A planned undertaking that has a beginning and end and that produces some definite result, used to develop an information system.
What are the activities involved in systems analysis and systems design?
Systems analysis involves understanding and specifying what an information system should accomplish, while systems design involves defining and describing in detail the system that solves the need.
What are some examples of processes/methodologies used in information systems development?
Unified process (UP), Extreme programming (XP), Scrum, Agile, and Iterative development are examples of processes/methodologies used in information systems development.
What is the definition of marketing according to the text?
Marketing is defined as satisfying the customer at a profit, and it is the business function that identifies customers and their wants and needs. It is also described as the engine that drives all business decisions.
What is a marketing plan and what are its objectives?
A marketing plan is a document that defines a marketing strategy for a company to reach their targeted audience and track their marketing strategies. The four objectives of a marketing plan are to identify the specific target markets the company will serve, determine customer needs and wants through market research, outline the strategies to reach the target audience, and track the effectiveness of the marketing strategies.
What is the definition of a market according to the text?
According to the text, a market is defined as those people or organizations that may be interested in buying a product or service, have the resources to buy it, and are permitted by law or regulation to do so.
What are the expected outcomes of studying marketing in entrepreneurship?
The expected outcomes of studying marketing in entrepreneurship include the ability to understand and use different marketing terminologies and strategies used by entrepreneurs, as well as the ability to see the importance of marketing in the success of firms.
What are the basic functions of a business, as mentioned in the text?
The basic functions of a business, as mentioned in the text, include marketing, operations/production, management, accounting & finance, and entrepreneurship.
Test your knowledge on the basics of developing information systems to meet organizational needs, including the process, components, and scope of information systems.
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