Questions and Answers
What is considered more important than reach for an influencer?
Credibility
What is a common misconception about social media influencers?
They need to have millions of followers
What is the focus of influencer marketing?
Using influencers to promote a brand message
What is the level of trust given by followers based on for influencers?
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What do good influencers genuinely believe in?
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Study Notes
Influencer Marketing
- Engagement is considered more important than reach for an influencer, as it measures the level of interaction with their content.
Misconceptions
- A common misconception about social media influencers is that they are only famous for being famous, when in reality, many have built a loyal following through high-quality content and engagement.
Focus of Influencer Marketing
- The focus of influencer marketing is on building long-term relationships between brands and influencers, rather than just promoting products.
Trust and Credibility
- Followers give a high level of trust to influencers based on their authenticity and transparency, as well as the relevance of the products they promote to their niche or expertise.
Influencer Beliefs
- Good influencers genuinely believe in the products or services they promote, and often use them in their daily lives.
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