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Questions and Answers
What is the primary motivation according to Maslow's theory?
What is the primary motivation according to Maslow's theory?
- The need for esteem
- The need to belong (correct)
- The need for self-actualization
- The need for safety
What is the definition of a reference group?
What is the definition of a reference group?
- A group of individuals who significantly influence a consumer's evaluations and behavior (correct)
- A group of individuals who work in the same organization
- A group of individuals with similar demographics
- A group of individuals who share the same hobbies
How has social media impacted interpersonal influence?
How has social media impacted interpersonal influence?
- It has slightly impacted interpersonal influence
- It has greatly impacted interpersonal influence (correct)
- It has only impacted individual influence
- It has had no impact on interpersonal influence
What kind of influence do reference groups have on consumers?
What kind of influence do reference groups have on consumers?
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What is one of the key impacts of groups on consumer behavior?
What is one of the key impacts of groups on consumer behavior?
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