Influence and Consumer Behavior Quiz
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Questions and Answers

What is the primary motivation according to Maslow's theory?

  • The need for esteem
  • The need to belong (correct)
  • The need for self-actualization
  • The need for safety

    • What is the definition of a reference group?

  • A group of individuals who significantly influence a consumer's evaluations and behavior (correct)
  • A group of individuals who work in the same organization
  • A group of individuals with similar demographics
  • A group of individuals who share the same hobbies

    • How has social media impacted interpersonal influence?

  • It has slightly impacted interpersonal influence
  • It has greatly impacted interpersonal influence (correct)
  • It has only impacted individual influence
  • It has had no impact on interpersonal influence

    • What kind of influence do reference groups have on consumers?

    <p>They affect the ways consumers seek and receive value from consumption</p> Signup and view all the answers

    What is one of the key impacts of groups on consumer behavior?

    <p>Exerting significant influence on behavior</p> Signup and view all the answers

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