Questions and Answers
How many monthly candidates?
180 Mill
How many employers sponsoring jobs?
320,000
How many jobs are on Indeed?
16 Mill
What does CPH stand for?
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How many resumes are on Indeed and how many are added each month?
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How many users are on Company Pages?
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How many countries does Indeed reach?
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What percentage of USA job seekers visit Indeed?
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What are the top 10 sources of external hire?
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What is the budget for an employer proposal with $3,000?
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What is the budget for an employer proposal with $4,500?
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What is the budget for an employer proposal with $8,000?
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What is the budget for an employer proposal with $13,000?
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What is the bid optimizer tool?
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What is the Call Tracker?
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What are Company Pages?
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What is the Conversion Tracker?
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What is the difference between Hosted and Indexed Jobs?
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What must a job posting have to be indexed onto Indeed?
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What is the format of a search results page on Indeed?
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What does Pay Per Click (PPC) mean?
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What is SERP?
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What are the requirements to be a Featured Employer?
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What does the Bid Optimizer do?
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Study Notes
Job Metrics and Reach
- Monthly candidates on Indeed reach 180 million.
- There are 320,000 employers sponsoring jobs on the platform.
- Total jobs listed on Indeed amount to 16 million.
- Over 70 million resumes exist on Indeed, with 2 million added each month.
- Indeed's Company Pages host over 11 million reviews, surpassing Glassdoor as the largest employer review site.
- The platform reaches over 60 countries globally.
- Approximately 64% of U.S. job seekers utilize Indeed.
External Hiring Sources
- Indeed accounts for 58% of external hires, followed by Career Builder (10%) and unspecified sources (7%).
- Other notable sources include Craigslist (7%), LinkedIn (6%), Monster (3%), Glassdoor (2%), Simply Hired (1%), and Seek (1%).
Employer Budget Proposals
- For a $3,000 budget: 5,000 monthly clicks, 500 applicants, and 10 hires.
- For a $4,500 budget: 7,500 monthly clicks, 750 applicants, and 15 hires.
- For an $8,000 budget: 13,333 monthly clicks, 1,333 applicants, and 27 hires.
- For a $13,000 budget: 21,667 monthly clicks, 2,167 applicants, and 43 hires.
Tools and Features
- Bid optimizer tool adjusts sponsored job bids to optimize clicks at the lowest cost, utilizing spending patterns.
- Call Tracker measures calls received from job applicants and provides a unique number for forwarding calls, calculating cost per phone applicant and ROI.
- Company Pages allow businesses to engage with followers by sharing job updates, photos, and employee reviews; 83% of applicants consider these reviews influential.
Tracking and Posting
- Conversion Tracker measures hiring data from Sponsored Jobs, including applications, apply rates, and costs, enabling the comparison of hiring costs across platforms.
- Hosted jobs are posted for free by companies, while indexed jobs are pulled from other websites; both types may be sponsored or organic.
- Job postings must include a description, application method, location, and title to be indexed on Indeed.
Search Result Layout
- Sponsored jobs occupy the top three and bottom two positions on the search results page, with the middle section dedicated to organic/free-to-post jobs. There is one featured advertiser.
Pricing and Employer Requirements
- Pay Per Click (PPC) model charges clients only when a job seeker clicks on a sponsored job.
- Clients set monthly budgets for campaigns, focusing on actual job seekers rather than clicks.
- To qualify as a Featured Employer, a company must claim its page, provide a logo and description, fund the account with approved status, and meet budget thresholds.
Additional Insights
- SERP stands for Search Engine Results Page, which organizes job listings on platforms like Indeed.
- The bid optimizer aims to spend the entirety of monthly budgets at the lowest CPC, adjusting daily spend targets to match expected traffic.
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Description
Test your knowledge with these flashcards on Indeed's statistics and terms. This quiz covers essential figures such as monthly candidates, job listings, and CPH. Perfect for HR professionals and job seekers alike!