DM306: Week 2 Research methods - Defining the Market and User Understanding

To design products, equipment, and services that meet the needs of most people without the need for specialized adaptations

Greater disposable income and free time for the older population, leading to a strong business case to respond to demographic change

Social attitudes, understanding of disabilities, changing demographics, and the right to equal opportunity for everyone

<p>Social attitudes, understanding of disabilities, and changing demographics</p> Signup and view all the answers

<p>The product has to be useful and marketable to people of all abilities.</p> Signup and view all the answers

<p>age, income, and other measurable characteristics</p> Signup and view all the answers

<p>identifying and evaluating existing competitor products, highlighting strengths and weaknesses</p> Signup and view all the answers

<p>a range of existing technologies in products and those suitable for new product development</p> Signup and view all the answers

<p>to design a product that appeals to the majority of potential customers</p> Signup and view all the answers

<p>It helps in designing products that meet specific requirements and preferences.</p> Signup and view all the answers

<p>It ensures that the product meets the needs and expectations of the target market.</p> Signup and view all the answers

<p>It influences the target market for a particular product.</p> Signup and view all the answers

<p>It depends on where the consumer lives or where the consumer will use the product. This means that enviromnetal considerations need to be accounted for such as infrastructure and nature</p> Signup and view all the answers

<p>To reduce strain and fatigue on the user</p> Signup and view all the answers

<p>Opinion, experience, and real-world interaction</p> Signup and view all the answers

<p>To represent a major user group</p> Signup and view all the answers

<p>Text and visual data output</p> Signup and view all the answers

<p>Rich and in-depth data</p> Signup and view all the answers

<p>To ensure accessibility and usability for all users, regardless of abilities or limitations</p> Signup and view all the answers

<p>To identify the target market's age, education, job title, responsibilities, goals, and tasks.</p> Signup and view all the answers

<p>To serve as a reference for design decisions and feature considerations.</p> Signup and view all the answers

<p>To understand customer needs, develop product requirements, and start the product development process.</p> Signup and view all the answers

<p>Understanding customer needs is crucial for the development of a product.</p> Signup and view all the answers

<p>What they want, what they require in terms of function and appearance, and what they care about (e.g., cost, health, environment, social aspects, politics).</p> Signup and view all the answers

<p>It helps in developing a series of requirements for the product, which become design requirements and initiate the product development process.</p> Signup and view all the answers

<p>Customer needs become the basis for developing design requirements for the product.</p> Signup and view all the answers

<p>believing that all customers are the same, believing that your customers will never change, believing that your friends and family might be the customer</p> Signup and view all the answers

<p>Understanding purchasing behaviors helps in tailoring the product to meet customers' preferences and increase sales.</p> Signup and view all the answers

<p>It provides in-depth qualitative and quantitative research, allowing designers to understand user experiences and improve interactions.</p> Signup and view all the answers

<p>To help designers understand how users feel and interact with products, and to gather qualitative and quantitative data for improvement.</p> Signup and view all the answers

<p>They provide quality feedback and insights into user thoughts and feelings about products and interactions.</p> Signup and view all the answers

<p>To understand how particular age groups and individuals with different abilities interact with products.</p> Signup and view all the answers

<p>It provides in-depth qualitative and quantitative research, allowing designers to understand user experiences and improve interactions.</p> Signup and view all the answers

<p>To understand how particular age groups and individuals with different abilities interact with products.</p> Signup and view all the answers