Podcast
Questions and Answers
What design element contributes to user confusion in the ECSI portal?
What design element contributes to user confusion in the ECSI portal?
The ECSI portal provides visual cues to guide users in making decisions.
The ECSI portal provides visual cues to guide users in making decisions.
False
What principle enhances usability according to the content?
What principle enhances usability according to the content?
Perceived control
____________ is the art of delivering a message effectively to motivate user engagement.
____________ is the art of delivering a message effectively to motivate user engagement.
Signup and view all the answers
Which of the following is NOT mentioned as a usability principle that ECSI overlooked?
Which of the following is NOT mentioned as a usability principle that ECSI overlooked?
Signup and view all the answers
Match the following companies with their approach to design:
Match the following companies with their approach to design:
Signup and view all the answers
Psychological principles do not affect user experience.
Psychological principles do not affect user experience.
Signup and view all the answers
Name one principle of persuasion mentioned in the content.
Name one principle of persuasion mentioned in the content.
Signup and view all the answers
What is a primary reason users prefer Aqua's online portal over ECSI's?
What is a primary reason users prefer Aqua's online portal over ECSI's?
Signup and view all the answers
Principles of psychology have no impact on usability in digital experiences.
Principles of psychology have no impact on usability in digital experiences.
Signup and view all the answers
Name one way Amazon.com persuades its users.
Name one way Amazon.com persuades its users.
Signup and view all the answers
Digital experiences that fail to account for __________ may result in user confusion.
Digital experiences that fail to account for __________ may result in user confusion.
Signup and view all the answers
Match the companies with their persuasive strategies:
Match the companies with their persuasive strategies:
Signup and view all the answers
According to the content, why do people need to be persuaded?
According to the content, why do people need to be persuaded?
Signup and view all the answers
Making a digital experience persuasive is solely about making it visually appealing.
Making a digital experience persuasive is solely about making it visually appealing.
Signup and view all the answers
Aqua's recent activity feed and third-party seal help users feel __________.
Aqua's recent activity feed and third-party seal help users feel __________.
Signup and view all the answers
Which principle focuses on making users want to engage with a product to meet their needs?
Which principle focuses on making users want to engage with a product to meet their needs?
Signup and view all the answers
Social influence is not considered a principle of psychology in design.
Social influence is not considered a principle of psychology in design.
Signup and view all the answers
What does incorporating psychology in design ultimately aim to create?
What does incorporating psychology in design ultimately aim to create?
Signup and view all the answers
Fogg’s behavior model helps in understanding the relationship between motivation, ability, and _______.
Fogg’s behavior model helps in understanding the relationship between motivation, ability, and _______.
Signup and view all the answers
Match the following design principles with their descriptions:
Match the following design principles with their descriptions:
Signup and view all the answers
Which chapter discusses how to reduce users’ mental effort when making decisions?
Which chapter discusses how to reduce users’ mental effort when making decisions?
Signup and view all the answers
The principle of persuasion is not important in influencing user behavior.
The principle of persuasion is not important in influencing user behavior.
Signup and view all the answers
What is a major effect of accounting for principles of psychology in design?
What is a major effect of accounting for principles of psychology in design?
Signup and view all the answers
Study Notes
Meeting User Needs: Including Psychology in Design
- Design should create or change user behavior.
- Design should account for quick user decisions.
- Present clear calls to action at the right time.
- Shape positive user attitudes toward the design.
- Integrate social elements and interactions to influence users.
- Persuade users to engage deeply with the product.
- Effectively communicate with users about the design.
- Happy users lead to better results (e.g., more click-throughs, likes, purchases, reviews).
Including Psychology in Design
- Design decisions based on psychological principles, enhance website experience and lead to positive user outcomes.
Principles Included in This Book
- Planned behavior
- Prospect theory and heuristics
- Fogg's behavior model
- Influence
- Social influence
- Framing communication
- Persuasion
Design to Create and Change Behaviors
- This section covers principles for creating usable designs to encourage user engagement with products.
- Simple user behaviors (posting, reading, messaging) and complex behaviors (purchasing, using product for finance management) can be encouraged.
- Chapter 2: Designing for regular use, addresses planned behavior.
- Chapter 3: Risky decision and mental shortcuts.
- Chapter 4: Motivation, ability, and trigger-boom.
Design for Influence and Persuasion
- Users sometimes require an extra push to use a product.
- Influence, social networks, framing communication and persuasion are covered.
- Chapter 5: Getting people to like and use the product.
- Chapter 6: Using family, friends and social networks to influence.
- Chapter 7: Framing communication.
- Chapter 8: Persuasion principles.
Addressing Psychology Enhances Usability
- Example of a poor design: ECSI (student loan servicing) portal, lacks clear organization, visual cues, and personalization.
- Example of a good design: Aqua's (water provider) portal, clearly organized, useful navigation, and personalization.
- Lack of perceived control, immediate guidance, personalization, and perceived security were identified as issues with the ECSI design.
Addressing Psychology Enhances Usability
- Aqua’s portal is a better example of design with good psychology.
Talking the Talk: Conversations About Psychology
- Understanding psychological principles enhances the ability to explain the rationale behind design decisions effectively, but without sounding pompous.
Summary
- Psychology principles are essential for UX and user-focused designs.
- Understanding psychology enhances design and increases user happiness.
- Users notice when designs ignore psychology principles.
- Proactively apply psychological principles to design.
- Persuasion techniques should create a better user experience without manipulative methods.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Related Documents
Description
This quiz explores how psychological principles can enhance design to influence user behavior positively. It covers essential theories and models, including planned behavior and Fogg's behavior model, to guide effective design decisions. Understand how to create positive user attitudes and engagement through thoughtful design.
