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What is the primary purpose of pretesting in the development of structured questions?
What is the primary purpose of pretesting in the development of structured questions?
- To reduce the sample size of the respondents
- To ensure that the respondents are knowledgeable about the research topic
- To identify and rectify any ambiguities in the questions (correct)
- To increase the response rate of the survey
What is the key advantage of using electronic survey design systems?
What is the key advantage of using electronic survey design systems?
- They provide a more personal touch in the survey process
- They are more cost-effective than traditional survey methods
- They allow for face-to-face interviews
- They enable the design of sophisticated questionnaires and automation of data collection (correct)
What is the primary driver behind the need for international surveys in business?
What is the primary driver behind the need for international surveys in business?
- The increasing popularity of online surveys
- The growing demand for global market research
- The need for cost-effective survey methods
- The globalization of business operations (correct)
What is the benefit of using electronic survey design systems to analyze data?
What is the benefit of using electronic survey design systems to analyze data?
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What is the primary goal of survey research in a global business context?
What is the primary goal of survey research in a global business context?
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What is the benefit of pretesting in reducing survey errors?
What is the benefit of pretesting in reducing survey errors?
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What is the key feature of electronic survey design systems?
What is the key feature of electronic survey design systems?
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What is the primary limitation of traditional survey methods?
What is the primary limitation of traditional survey methods?
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What is the benefit of electronic survey design systems in improving data quality?
What is the benefit of electronic survey design systems in improving data quality?
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What is the key challenge of survey research in a global business context?
What is the key challenge of survey research in a global business context?
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