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Improving Response Rates in Online Surveys

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Questions and Answers

What is the primary purpose of pretesting in the development of structured questions?

To reduce the sample size of the respondents
To ensure that the respondents are knowledgeable about the research topic
To identify and rectify any ambiguities in the questions (correct)
To increase the response rate of the survey

What is the key advantage of using electronic survey design systems?

They provide a more personal touch in the survey process
They are more cost-effective than traditional survey methods
They allow for face-to-face interviews
They enable the design of sophisticated questionnaires and automation of data collection (correct)

What is the primary driver behind the need for international surveys in business?

The increasing popularity of online surveys
The growing demand for global market research
The need for cost-effective survey methods
The globalization of business operations (correct)

What is the benefit of using electronic survey design systems to analyze data?

They automate the coding and analysis of the data (B) Signup and view all the answers

What is the primary goal of survey research in a global business context?

To compare the business effectiveness of subsidiaries in different countries (A) Signup and view all the answers

What is the benefit of pretesting in reducing survey errors?

It identifies and rectifies ambiguities in the questions (D) Signup and view all the answers

What is the key feature of electronic survey design systems?

They provide a range of programs for designing sophisticated questionnaires (C) Signup and view all the answers

What is the primary limitation of traditional survey methods?

They are more time-consuming (D) Signup and view all the answers

What is the benefit of electronic survey design systems in improving data quality?

They enable the detection of syntactical or logical errors in the coding (C) Signup and view all the answers

What is the key challenge of survey research in a global business context?

Managing the cultural and linguistic differences in global surveys (D) Signup and view all the answers

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