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Questions and Answers
What is the main purpose of packaging processed food?
What is the main purpose of packaging processed food?
- To make the food more visually appealing
- To increase the nutritional value of the food
- To prevent direct contact of the food with the environment (correct)
- To reduce the cost of production
Which of the following is NOT a reason for marketing agricultural produce?
Which of the following is NOT a reason for marketing agricultural produce?
- To enhance the shelf life of the produce (correct)
- To expand the market for products
- To optimize resource utilization and output management
- To reduce losses caused by inefficient processing
What does a market refer to?
What does a market refer to?
- The sum total of all buyers and sellers in a region (correct)
- The amount of advertising done for products
- The total number of products available in an area
- The environmental conditions for food growth
How does an efficient marketing system benefit farmers?
How does an efficient marketing system benefit farmers?
Which of the following is NOT a part of marketing activities?
Which of the following is NOT a part of marketing activities?
What role does packaging play in maintaining the freshness of food items?
What role does packaging play in maintaining the freshness of food items?
What does grading involve in agricultural marketing?
What does grading involve in agricultural marketing?
What is the purpose of processing in agricultural marketing?
What is the purpose of processing in agricultural marketing?
Which activity involves the movement of farm produce from production to consumption?
Which activity involves the movement of farm produce from production to consumption?
What is the primary function of storage in agricultural marketing?
What is the primary function of storage in agricultural marketing?
Which activity involves bundling farm products into attractive containers?
Which activity involves bundling farm products into attractive containers?
What stimulates forward linkages in the agricultural marketing system?
What stimulates forward linkages in the agricultural marketing system?
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Study Notes
Agricultural Marketing
- The main purpose of packaging processed food is to preserve and protect the food from physical damage, contamination, and spoilage.
Marketing Concepts
- A market refers to a system that allows for the exchange of goods and services between buyers and sellers.
Benefits of Marketing
- An efficient marketing system benefits farmers by providing them with better prices, reducing their risks, and increasing their income.
Marketing Activities
- The activity that involves the movement of farm produce from production to consumption is called distribution.
- The primary function of storage in agricultural marketing is to hold the produce in a safe and controlled environment to maintain its quality.
- Packaging plays a crucial role in maintaining the freshness of food items by preventing moisture, air, and light from reaching the food.
- Grading involves the evaluation of agricultural produce based on its quality, size, and weight to determine its price and value.
Processing and Forward Linkages
- The purpose of processing in agricultural marketing is to transform raw agricultural produce into a more consumable and durable form.
- The activity that involves bundling farm products into attractive containers is packaging.
- Forward linkages are stimulated by the processing of farm produce, which creates new opportunities for farmers and other stakeholders in the agricultural marketing system.
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