Importance of Innovation in Business
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Questions and Answers

Which of the following is NOT a source of business ideas according to the text?

  • Build the value of your brand
  • Reduce costs
  • Be more competitive
  • Increase customer satisfaction (correct)

What is a business idea?

  • A concept for financial gain related to a product or service (correct)
  • An abstract idea unrelated to financial gain
  • A theory about improving productivity
  • A tangible product only

In the hospitality and tourism industry, what is an example of wearable technology?

  • Phone-activated room keys (correct)
  • Virtual reality experiences for guests
  • Cloud-based reservation systems
  • Self-checkout kiosks

What is the first phase in the Design Thinking process?

<p>Empathize (C)</p> Signup and view all the answers

What is the purpose of using Cloud / SaaS (Software as a Service) in the hospitality industry?

<p>To enhance operational efficiency (A)</p> Signup and view all the answers

Which innovation in the hospitality industry involves Internet of Things (IoT) applications?

<p>Automated checkout services (A)</p> Signup and view all the answers

What is an essential step in Design Thinking that involves challenging assumptions and generating ideas for innovative solutions?

<p>Ideate (D)</p> Signup and view all the answers

According to Peter Drucker, what is a key aspect a business model should address?

<p>What value to create for the customer (A)</p> Signup and view all the answers

Which of the following best describes the purpose of Prototyping in the Design Thinking process?

<p>Starting to create solutions (D)</p> Signup and view all the answers

In the context of Business Model, what does Alexander Osterwalder's Business Model Ontology primarily focus on?

<p>The logic of how a company operates (B)</p> Signup and view all the answers

What role does Artificial Intelligence (AI) play in the hospitality and tourism industry based on the text?

<p>Providing personalized guest services (C)</p> Signup and view all the answers

Which analysis is useful for understanding both micro and macro factors in generating business ideas?

<p>SWOT analysis (B)</p> Signup and view all the answers

What is a common outcome of challenging assumptions and redefining problems during the Design Thinking process?

<p>Identifying alternative strategies and solutions (D)</p> Signup and view all the answers

What characteristic should promising business ideas have according to the text?

<p>Fulfills a customer need (C)</p> Signup and view all the answers

Which term refers to the creation of a product or introduction of a process for the first time?

<p>Invention (C)</p> Signup and view all the answers

What is the core concept of innovation as applied in any organization?

<p>Applying tools and techniques for change (C)</p> Signup and view all the answers

According to Drucker, what is innovation viewed as?

<p>A purposeful and focused effort (B)</p> Signup and view all the answers

Which term refers to applying new ideas or improvements that lead to increased value in a firm's activities?

<p>Innovation (A)</p> Signup and view all the answers

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