Podcast Beta
Questions and Answers
The person has been brought up to believe that ______ is sinful.
homosexuality
Perhaps the person has strong prejudices toward ______.
homosexuals
The researchers used the ______ hypothesis to predict the role of emotion in evaluative judgments.
self-validation
The study consisted of four ______.
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The Self‐Validation Hypothesis states that thought confidence is important in determining which thoughts predict ______.
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People in a happy state of mind should be more influenced by the quality of a persuasive ______.
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When the likelihood for elaboration is high, the items are processed ________ and are not merely peripheral cues.
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An example of a recipient factor would be a person’s ________ at the time the message is received.
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In the high involvement or high elaboration likelihood condition, participants were told they could select a free gift afterward from several brands of the product in the ________.
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Participants saw a product advertisement while watching one of two television programs, either a pleasant situation comedy or a neutral ________.
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Research has shown that the addition of weak arguments in support of a position for each of the low and high ELM conditions results in a different ________.
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When informational items are peripheral cues, the addition of weak supporting arguments makes ________ more likely.
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The study revealed that viewing the pleasant program not only made people evaluate their own moods more positively, but it made them evaluate the commercial product more positively as well. This was true for both the high- and low-involvement conditions, though it must be pointed out that more positive thoughts about the product were generated when the ______ likelihood was high rather than low.
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Generally speaking, mood tended to affect a person’s attitude directly when involvement (elaboration likelihood) was low, but when involvement was high, the effect of mood upon attitude depended upon the number of positive thoughts generated. This scenario relates to the concept of ______.
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Social Judgment Theory suggests that people make various judgments about differing views that could be held about a particular issue. These various mind-sets represent the person’s latitudes of acceptance, rejection, and noncommitment about the issue. This concept is central to the idea of ______.
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One of the main factors in social judgment theory is the idea that people make various judgments about the differing views that could be held about a particular issue. Take the issue of abortion, for example. Although a person most likely has a certain belief about abortion, he or she may view other positions as acceptable, others as unacceptable, and still some may be viewed neutrally. These various mind-sets “represent the person’s latitudes of acceptance, rejection, and noncommitment” about the issue. This reflects the concept of ______.
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Although social judgment theory is viewed as a “historical relic,” its contributions to our understanding of persuasion make it worthy of discussing here. One of the main factors in social judgment theory is the idea that people make various judgments about the differing views that could be held about a particular issue. This concept aligns with the principles of ______.
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The effect of mood upon attitude can vary based on the level of involvement and the number of positive thoughts generated. When involvement is high, the effect of mood depends on the number of positive thoughts. This interaction between mood and attitude is a key aspect of ______.
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