Podcast
Questions and Answers
What is one required action for a company to achieve benefit corporation status?
What is one required action for a company to achieve benefit corporation status?
- Reduce public transparency regarding performance
- Limit accountability to shareholders only
- Change its corporate governance structure to consider all stakeholders (correct)
- Increase profits by any means necessary
What is the significance of allowing performance information to be available on a B Corp profile?
What is the significance of allowing performance information to be available on a B Corp profile?
- It enhances transparency and accountability (correct)
- It hides the company's weaknesses
- It improves customer satisfaction metrics
- It reduces regulatory scrutiny
Which of the following models is mentioned in the content regarding sustainable business?
Which of the following models is mentioned in the content regarding sustainable business?
- Bait and hook model (correct)
- Subscription model
- Freemium model
- Traditional sales model
What is the primary focus of sustainable business models mentioned in the content?
What is the primary focus of sustainable business models mentioned in the content?
What kind of innovations are specifically highlighted as part of sustainability practices?
What kind of innovations are specifically highlighted as part of sustainability practices?
What is the primary purpose of sustainable labels?
What is the primary purpose of sustainable labels?
Which certification indicates that a product has been produced through organic farming without synthetic chemicals?
Which certification indicates that a product has been produced through organic farming without synthetic chemicals?
What does the certification from B Lab signify?
What does the certification from B Lab signify?
What does the Nordic Swan Ecolabel aim to achieve?
What does the Nordic Swan Ecolabel aim to achieve?
What is a key feature of the EU Environmental Performance Certificate?
What is a key feature of the EU Environmental Performance Certificate?
What does the certification for coffee, tea, and cocoa industry focus on?
What does the certification for coffee, tea, and cocoa industry focus on?
What does the label indicating a mandatory integrated management system levy signify?
What does the label indicating a mandatory integrated management system levy signify?
How does the German certification for environmentally friendly products and services assist consumers?
How does the German certification for environmentally friendly products and services assist consumers?
What is the primary goal of the 'Made Green in Italy' label?
What is the primary goal of the 'Made Green in Italy' label?
Which sustainability assessment method is used for products with the 'Made Green in Italy' label?
Which sustainability assessment method is used for products with the 'Made Green in Italy' label?
What does the EU Ecolabel signify for consumers?
What does the EU Ecolabel signify for consumers?
Which of the following products is certified under the 'Made Green in Italy' label?
Which of the following products is certified under the 'Made Green in Italy' label?
What kind of products does the EU Ecolabel exclude from its certification?
What kind of products does the EU Ecolabel exclude from its certification?
Which of the following stakeholders are likely involved in the 'Made Green in Italy' initiative?
Which of the following stakeholders are likely involved in the 'Made Green in Italy' initiative?
What is the role of Life Cycle Assessment (LCA) in sustainability certification?
What is the role of Life Cycle Assessment (LCA) in sustainability certification?
How does the 'Made Green in Italy' label influence consumer behavior?
How does the 'Made Green in Italy' label influence consumer behavior?
What feature does the app offer for consumers to assess fashion brands?
What feature does the app offer for consumers to assess fashion brands?
What is the primary purpose of the Think Dirty app?
What is the primary purpose of the Think Dirty app?
Which of the following statements is true regarding sustainable labels?
Which of the following statements is true regarding sustainable labels?
What does the certification for coffee, tea, and cocoa primarily focus on?
What does the certification for coffee, tea, and cocoa primarily focus on?
What is one of the evaluation methods used by the Think Dirty app?
What is one of the evaluation methods used by the Think Dirty app?
What does a labeling system that indicates a product can be recycled signify?
What does a labeling system that indicates a product can be recycled signify?
Which condition is typically NOT covered by sustainable labels?
Which condition is typically NOT covered by sustainable labels?
How does the app improve ethical decisions for consumers?
How does the app improve ethical decisions for consumers?
What does a recycling symbol on packaging indicate?
What does a recycling symbol on packaging indicate?
What does certification for sustainable products typically ensure?
What does certification for sustainable products typically ensure?
What does certification for forest-origin products guarantee?
What does certification for forest-origin products guarantee?
What does fair trade certification promote?
What does fair trade certification promote?
What is the purpose of identifying energy-efficient products?
What is the purpose of identifying energy-efficient products?
What does the EU Environmental Performance Certificate apply to?
What does the EU Environmental Performance Certificate apply to?
What criteria does the EU organic certification focus on?
What criteria does the EU organic certification focus on?
What is required for a business to achieve B Corp Certification?
What is required for a business to achieve B Corp Certification?
Which of the following aspects is NOT evaluated by the EU Ecolabel for product certification?
Which of the following aspects is NOT evaluated by the EU Ecolabel for product certification?
What is a primary focus of the Italian app mentioned in the text?
What is a primary focus of the Italian app mentioned in the text?
Which of the following apps is explicitly mentioned in the text as being supported by the European Union?
Which of the following apps is explicitly mentioned in the text as being supported by the European Union?
What type of information does the Good On You app provide about fashion brands?
What type of information does the Good On You app provide about fashion brands?
Based on the text, which of the following apps allows users to scan EU energy labels on products to access detailed information on energy consumption?
Based on the text, which of the following apps allows users to scan EU energy labels on products to access detailed information on energy consumption?
Which of the following statements about the EU Ecolabel is TRUE based on the text?
Which of the following statements about the EU Ecolabel is TRUE based on the text?
What is a common feature of the apps mentioned in the text regarding sustainable consumption?
What is a common feature of the apps mentioned in the text regarding sustainable consumption?
Which of the following is NOT an example of a product category certified by the EU Ecolabel, as mentioned in the text?
Which of the following is NOT an example of a product category certified by the EU Ecolabel, as mentioned in the text?
Flashcards
Sustainable Labels
Sustainable Labels
Labels that identify energy efficient products to reduce energy consumption and pollution.
EU Environmental Performance Certificate
EU Environmental Performance Certificate
A certificate for all products (except food and medicines) considering their environmental impact throughout the life cycle.
Organic Farming Certification
Organic Farming Certification
A certification that ensures products are made without synthetic chemicals or GMOs and optimally use natural resources.
Environmental Certificates
Environmental Certificates
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German Certification for Eco-Friendliness
German Certification for Eco-Friendliness
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Nordic Environmental Certificate
Nordic Environmental Certificate
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B Lab Certification
B Lab Certification
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Integrated Management System Levy
Integrated Management System Levy
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B Corp Certification
B Corp Certification
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Made Green in Italy
Made Green in Italy
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Life Cycle Assessment (LCA)
Life Cycle Assessment (LCA)
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Benefit Corporation
Benefit Corporation
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EU Ecolabel
EU Ecolabel
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B Lab Standards
B Lab Standards
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Sustainable Business Models
Sustainable Business Models
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Environmental Impact
Environmental Impact
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Sustainability Practices
Sustainability Practices
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Conscious Consumption
Conscious Consumption
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Long Tail Business Model
Long Tail Business Model
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Crowdfunding Models
Crowdfunding Models
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Think Dirty app
Think Dirty app
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Sustainability ratings
Sustainability ratings
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Cleanliness scoring system
Cleanliness scoring system
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Fair trade certification
Fair trade certification
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Recyclable packaging
Recyclable packaging
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Eco-friendly practices
Eco-friendly practices
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Life Cycle Assessment
Life Cycle Assessment
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Safe Chemical Use
Safe Chemical Use
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EcoGator App
EcoGator App
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Good On You
Good On You
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Sustainable Consumption
Sustainable Consumption
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Waste Management App
Waste Management App
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Reward System
Reward System
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Sustainable Sourcing
Sustainable Sourcing
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Forest Management Certification
Forest Management Certification
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Fair Trade
Fair Trade
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Energy Efficiency Certification
Energy Efficiency Certification
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EU Environmental Certificate
EU Environmental Certificate
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Study Notes
Presentation Overview
- Presentation title: Impact of sustainable labels on the business model. The case of B Corp companies
- Presenter: Daniel Alonso-Martínez
- Affiliation: ITAS and Universidad de León (Spain)
About the Presenter
- Degree in Business Administration (2011)
- Master in Management Research (2012)
- PhD in Management (2016)
- Associate Professor in Management (2021)
- Research interests: Technological Forecasting, Social Change, Corporate Social Responsibility (CSR), Environmental Management, Sustainable Development, and Review of Managerial Science
- Publications in journals: Technological Forcasting and Social Change, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Review of Managerial Science
Presentation Outline
- Workshop: Sustainable labels
- B Corp Certification
- Sustainable labels and Sustainable Business Models
Workshop: Sustainable Labels
- Search for a favourite Italian label
- Find the sector, firms, stakeholders, and sustainable impact of the label
- Identify apps related to the label
- Determine the countries where the label is relevant
Sustainable Labels
- Presentation of a variety of sustainable labels (images)
Marchio "Made Green in Italy"
- Official Italian sustainability certification created by the Ministry of Environment, Land, and Sea Protection
- Aim: to promote Italian products with low environmental impact, encouraging conscious and sustainable consumption
- Products are assessed using a Life Cycle Assessment (LCA) to determine if they meet specific sustainability criteria.
Examples of Certified Products
- Agricultural and food products
- Fashion and textiles
- Design and home decor
- Focus on eco-friendly materials
EU Ecolabel
- Environmental certification from the European Union.
- Applicable in all member countries, including Italy
- Aim: to identify products & services with low environmental impact
- Help consumers make responsible & sustainable purchasing decisions
- Covers a broad range of products (excluding food & medicine)
- Based on a thorough analysis of ecological criteria
EU Ecolabel Criteria
- Reduction of Emissions and Resource Consumption: Certified products use water and energy efficiently and produce fewer emissions.
- Life Cycle Impact: Assesses the entire life cycle of a product, from raw material extraction to waste disposal.
- Safe Chemical Use: Products must avoid harmful chemicals for the environment and human health.
Examples of EU Ecolabel-Certified Products in Italy
- Cleaning and Household Products
- Paper, Textiles, and Footwear
- Tourism Services
Apps
- Junker: Helps users sort waste correctly by scanning product barcodes, promoting waste management and environmental impact education
- greenApes: Enables users to earn rewards by logging their eco-friendly practices, such as using public transport or purchasing sustainable products, raising awareness about responsible consumption. -giki: Allows users to scan products and view their environmental and social impact through eco-labels
EcoGator
- App supported by the European Union
- Helps consumers make energy-efficient product choices, especially for household appliances
- Offers energy-saving tips and calculates long-term energy costs
- Available in several EU countries and multiple languages
Good On You
- Widely used in Europe to assess the sustainability of fashion brands
- Provides information on brand's impact on people, animals, and the environment based on certifications & eco-labels
- Helps consumers make ethical decisions
Think Dirty
- App initially created for the cosmetics market
- Evaluates the "cleanliness" of ingredients/chemicals in products, to avoid toxic or unsustainable components
- Includes a database of many European products.
Sustainable Labels (Slide 18 & 19)
- Certification criteria for various products (coffee, tea, cocoa, forestry products) to ensure environmentally and socially responsible practices.
Sustainable Labels (Slide 20)
- EU & other certifications (energy star, organic farming) focusing on energy efficiency, pollution reduction, and optimal use of natural resources
Sustainable Labels (Slide 21)
- German, Nordic, and French certifications covering environmentally friendly products and services, sustainable consumption, and the fair treatment of producers and workers.
Sustainable Labels (Slide 22)
- Variety of sustainable labels (images)
Sustainable Labels (Slide 23)
- Certification for coffee, tea, and cocoa production focusing on efficiency in use of natural resources, equitable practices, and waste minimization.
Sustainable Labels (Slide 24)
- Recycling symbols and other sustainability-related information for various packaging
Sustainable Labels (Slide 25)
- Certification for producers, workers, and buyers focusing on fair pricing and rights, safe and environmentally friendly product design.
Sustainable Labels (Slide 26)
- Sustainability-related logos and markings for various products (pasta, water) emphasizing recycling and minimizing impacts to the environment.
Sustainable Labels (Slide 27)
- Sustainability-related logos and markings for food products and cleaning products, emphasizing recycling, minimizing waste, and emphasizing environmentally-friendly packaging and materials
Sustainable Labels (Slide 28)
- Certification that ensures producers and workers are treated fairly with guarantees of fair pricing and responsible practices, from production to consumption.
Sustainable Labels (Slide 29)
- Guarantees that the product has been grown, harvested, or extracted using environmentally and socially responsible practices
Sustainable Labels (Slide 30)
- Guarantees products/packaging of forest origin (wood, cork, paper) come from responsibly managed forests
Sustainable Labels (Slide 31)
- Guarantees that the packaging or product can be recycled, but may not be made of recycled materials
Sustainable Labels (Slide 32)
- Emphasizes fair treatment of producers, workers, and buyers for products and proper respect for labor rights
Sustainable Labels (Slide 33)
- Identifies and promotes energy-efficient products and buildings to reduce energy consumption & improve energy security
Sustainable Labels (Slide 34)
- Guarantees products (soaps, detergents, & cleaning products) are designed and manufactured safely and environmentally.
Sustainable Labels (Slide 35)
- Guarantees that products (soaps, detergents, cleaning products) are designed and manufactured with minimal environmental impact
Sustainable Labels (Slide 36)
- EU Environmental Performance Certificates: cover all products excluding food/medicine, and evaluate impact across entire product lifecycle.
Sustainable Labels (Slide 37)
- EU certification (from EU Organic Farming) which covers that the product comes from organic farming and a system based on the optimal use of natural resources without synthetic chemicals and genetically modified organisms.
Sustainable Labels (Slide 38)
- Certifications guaranteeing that packages/products are from responsibly-managed forests.
Sustainable Labels (Slide 39)
- A set of environmental certificates focusing on validating an organization's environmental commitment.
Sustainable Labels (Slide 40)
- Energy-efficient products and buildings to reduce energy consumption.
Sustainable Labels (Slide 41)
- B Corp Certification: businesses meeting high standards of performance, accountability, and transparency in several areas including employee benefits & supply chain practices.
B Corp Certification Process
- Evaluation (B Impact Assessment)
- Verification (waiting period, improvement in some cases)
- Final Verification
Sustainable Business Models and Labels
- Sustainability practices, ethics innovations, and economic profits form the basis for a sustainable business model
- Sustainable labels contribute to a higher reputation for the brand
Search Your Favourite B Corp
- Search for various B Corp companies, such as Sagelio
Long Tail Business Models
- Lulu Press: an open platform for self-published authors.
The Bait and Hook Model
- Nestle - Nespresso: pioneer and highest-quality portion coffee providing sustainability to farmers and communities. Programs focus on sustainable agriculture, yield/quality of harvests, improving livelihoods and community development
Ethics Innovations and Brand The Body Shop International
- Focus on high-quality, naturally inspired personal care products that adhere to ethically and sustainably produced practices.
Crowdfunding Models
- Crowdcube: platform for entrepreneurs to raise capital from retail investors.
B Corp Impact Areas
- Community, Customers, Environment, Governance, and Workers
Further Research needed for complete understanding
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