Impact of Sustainable Labels on Business Models
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Questions and Answers

What is one required action for a company to achieve benefit corporation status?

  • Reduce public transparency regarding performance
  • Limit accountability to shareholders only
  • Change its corporate governance structure to consider all stakeholders (correct)
  • Increase profits by any means necessary

    • What is the significance of allowing performance information to be available on a B Corp profile?

  • It enhances transparency and accountability (correct)
  • It hides the company's weaknesses
  • It improves customer satisfaction metrics
  • It reduces regulatory scrutiny

    • Which of the following models is mentioned in the content regarding sustainable business?

  • Bait and hook model (correct)
  • Subscription model
  • Freemium model
  • Traditional sales model

    • What is the primary focus of sustainable business models mentioned in the content?

    <p>Achieving economic, social, and environmental profits (A)</p> Signup and view all the answers

    What kind of innovations are specifically highlighted as part of sustainability practices?

    <p>Ethics innovations (D)</p> Signup and view all the answers

    What is the primary purpose of sustainable labels?

    <p>To promote energy efficient products and reduce pollution (D)</p> Signup and view all the answers

    Which certification indicates that a product has been produced through organic farming without synthetic chemicals?

    <p>EU Organic Certificate (D)</p> Signup and view all the answers

    What does the certification from B Lab signify?

    <p>A private company meets certain social and environmental performance standards (B)</p> Signup and view all the answers

    What does the Nordic Swan Ecolabel aim to achieve?

    <p>To contribute to sustainable consumption by informing consumers (C)</p> Signup and view all the answers

    What is a key feature of the EU Environmental Performance Certificate?

    <p>It considers the environmental impact throughout the entire lifecycle of a product (D)</p> Signup and view all the answers

    What does the certification for coffee, tea, and cocoa industry focus on?

    <p>Ensuring equitable practices and minimizing waste generation (B)</p> Signup and view all the answers

    What does the label indicating a mandatory integrated management system levy signify?

    <p>A contribution has been made to support recycling or treatment of product packaging (B)</p> Signup and view all the answers

    How does the German certification for environmentally friendly products and services assist consumers?

    <p>By providing information on products with lower environmental impacts (C)</p> Signup and view all the answers

    What is the primary goal of the 'Made Green in Italy' label?

    <p>To encourage sustainable consumption by promoting products with low environmental impact (B)</p> Signup and view all the answers

    Which sustainability assessment method is used for products with the 'Made Green in Italy' label?

    <p>Life Cycle Assessment (LCA) (C)</p> Signup and view all the answers

    What does the EU Ecolabel signify for consumers?

    <p>Identification of products and services with low environmental impact (B)</p> Signup and view all the answers

    Which of the following products is certified under the 'Made Green in Italy' label?

    <p>Eco-friendly textiles (B)</p> Signup and view all the answers

    What kind of products does the EU Ecolabel exclude from its certification?

    <p>Food and medicine (B)</p> Signup and view all the answers

    Which of the following stakeholders are likely involved in the 'Made Green in Italy' initiative?

    <p>Environmental NGOs and local farmers (C)</p> Signup and view all the answers

    What is the role of Life Cycle Assessment (LCA) in sustainability certification?

    <p>To analyze the environmental impact of a product throughout its entire lifecycle (C)</p> Signup and view all the answers

    How does the 'Made Green in Italy' label influence consumer behavior?

    <p>Promotes informed choices through sustainability criteria (C)</p> Signup and view all the answers

    What feature does the app offer for consumers to assess fashion brands?

    <p>Searching for brands and viewing sustainability ratings (A)</p> Signup and view all the answers

    What is the primary purpose of the Think Dirty app?

    <p>To assess the safety and sustainability of personal care products (C)</p> Signup and view all the answers

    Which of the following statements is true regarding sustainable labels?

    <p>They ensure the product has been produced using environmentally and socially responsible practices. (D)</p> Signup and view all the answers

    What does the certification for coffee, tea, and cocoa primarily focus on?

    <p>Efficient use of natural resources and fair treatment for local producers (A)</p> Signup and view all the answers

    What is one of the evaluation methods used by the Think Dirty app?

    <p>Providing a scoring system for ingredient cleanliness (B)</p> Signup and view all the answers

    What does a labeling system that indicates a product can be recycled signify?

    <p>The packaging/product may not necessarily be made from recycled materials. (A)</p> Signup and view all the answers

    Which condition is typically NOT covered by sustainable labels?

    <p>Encouraging the use of harmful chemicals (C)</p> Signup and view all the answers

    How does the app improve ethical decisions for consumers?

    <p>By allowing users to compare brands based on sustainability ratings (A)</p> Signup and view all the answers

    What does a recycling symbol on packaging indicate?

    <p>The packaging can be recycled, not necessarily made of recycled materials. (B)</p> Signup and view all the answers

    What does certification for sustainable products typically ensure?

    <p>Environmentally and socially responsible practices were used in production. (B)</p> Signup and view all the answers

    What does certification for forest-origin products guarantee?

    <p>The products come from responsibly managed forests. (C)</p> Signup and view all the answers

    What does fair trade certification promote?

    <p>Fair treatment and decent working conditions for producers and workers. (C)</p> Signup and view all the answers

    What is the purpose of identifying energy-efficient products?

    <p>To reduce pollution and improve energy security. (B)</p> Signup and view all the answers

    What does the EU Environmental Performance Certificate apply to?

    <p>All types of products except food and medicines. (C)</p> Signup and view all the answers

    What criteria does the EU organic certification focus on?

    <p>The production system based on optimal use of natural resources. (B)</p> Signup and view all the answers

    What is required for a business to achieve B Corp Certification?

    <p>Achieving a B Impact Assessment score of 80 or above. (D)</p> Signup and view all the answers

    Which of the following aspects is NOT evaluated by the EU Ecolabel for product certification?

    <p>The financial performance of the company producing the product (B)</p> Signup and view all the answers

    What is a primary focus of the Italian app mentioned in the text?

    <p>Promoting sustainable consumption habits by educating users about waste disposal (D)</p> Signup and view all the answers

    Which of the following apps is explicitly mentioned in the text as being supported by the European Union?

    <p>EcoGator (B)</p> Signup and view all the answers

    What type of information does the Good On You app provide about fashion brands?

    <p>Information about the environmental and social impact of the brands (A)</p> Signup and view all the answers

    Based on the text, which of the following apps allows users to scan EU energy labels on products to access detailed information on energy consumption?

    <p>EcoGator (D)</p> Signup and view all the answers

    Which of the following statements about the EU Ecolabel is TRUE based on the text?

    <p>It takes into account the entire life cycle of a product, from raw material extraction to waste disposal. (C)</p> Signup and view all the answers

    What is a common feature of the apps mentioned in the text regarding sustainable consumption?

    <p>They offer gamification and reward systems for eco-friendly behavior (C)</p> Signup and view all the answers

    Which of the following is NOT an example of a product category certified by the EU Ecolabel, as mentioned in the text?

    <p>Automotive vehicles (D)</p> Signup and view all the answers

    Study Notes

    Presentation Overview

    • Presentation title: Impact of sustainable labels on the business model. The case of B Corp companies
    • Presenter: Daniel Alonso-Martínez
    • Affiliation: ITAS and Universidad de León (Spain)

    About the Presenter

    • Degree in Business Administration (2011)
    • Master in Management Research (2012)
    • PhD in Management (2016)
    • Associate Professor in Management (2021)
    • Research interests: Technological Forecasting, Social Change, Corporate Social Responsibility (CSR), Environmental Management, Sustainable Development, and Review of Managerial Science
    • Publications in journals: Technological Forcasting and Social Change, Corporate Social Responsibility and Environmental Management, Journal of Cleaner Production, and Review of Managerial Science

    Presentation Outline

    • Workshop: Sustainable labels
    • B Corp Certification
    • Sustainable labels and Sustainable Business Models

    Workshop: Sustainable Labels

    • Search for a favourite Italian label
    • Find the sector, firms, stakeholders, and sustainable impact of the label
    • Identify apps related to the label
    • Determine the countries where the label is relevant

    Sustainable Labels

    • Presentation of a variety of sustainable labels (images)

    Marchio "Made Green in Italy"

    • Official Italian sustainability certification created by the Ministry of Environment, Land, and Sea Protection
    • Aim: to promote Italian products with low environmental impact, encouraging conscious and sustainable consumption
    • Products are assessed using a Life Cycle Assessment (LCA) to determine if they meet specific sustainability criteria.

    Examples of Certified Products

    • Agricultural and food products
    • Fashion and textiles
    • Design and home decor
    • Focus on eco-friendly materials

    EU Ecolabel

    • Environmental certification from the European Union.
    • Applicable in all member countries, including Italy
    • Aim: to identify products & services with low environmental impact
    • Help consumers make responsible & sustainable purchasing decisions
    • Covers a broad range of products (excluding food & medicine)
    • Based on a thorough analysis of ecological criteria

    EU Ecolabel Criteria

    • Reduction of Emissions and Resource Consumption: Certified products use water and energy efficiently and produce fewer emissions.
    • Life Cycle Impact: Assesses the entire life cycle of a product, from raw material extraction to waste disposal.
    • Safe Chemical Use: Products must avoid harmful chemicals for the environment and human health.

    Examples of EU Ecolabel-Certified Products in Italy

    • Cleaning and Household Products
    • Paper, Textiles, and Footwear
    • Tourism Services

    Apps

    • Junker: Helps users sort waste correctly by scanning product barcodes, promoting waste management and environmental impact education
    • greenApes: Enables users to earn rewards by logging their eco-friendly practices, such as using public transport or purchasing sustainable products, raising awareness about responsible consumption. -giki: Allows users to scan products and view their environmental and social impact through eco-labels

    EcoGator

    • App supported by the European Union
    • Helps consumers make energy-efficient product choices, especially for household appliances
    • Offers energy-saving tips and calculates long-term energy costs
    • Available in several EU countries and multiple languages

    Good On You

    • Widely used in Europe to assess the sustainability of fashion brands
    • Provides information on brand's impact on people, animals, and the environment based on certifications & eco-labels
    • Helps consumers make ethical decisions

    Think Dirty

    • App initially created for the cosmetics market
    • Evaluates the "cleanliness" of ingredients/chemicals in products, to avoid toxic or unsustainable components
    • Includes a database of many European products.

    Sustainable Labels (Slide 18 & 19)

    • Certification criteria for various products (coffee, tea, cocoa, forestry products) to ensure environmentally and socially responsible practices.

    Sustainable Labels (Slide 20)

    • EU & other certifications (energy star, organic farming) focusing on energy efficiency, pollution reduction, and optimal use of natural resources

    Sustainable Labels (Slide 21)

    • German, Nordic, and French certifications covering environmentally friendly products and services, sustainable consumption, and the fair treatment of producers and workers.

    Sustainable Labels (Slide 22)

    • Variety of sustainable labels (images)

    Sustainable Labels (Slide 23)

    • Certification for coffee, tea, and cocoa production focusing on efficiency in use of natural resources, equitable practices, and waste minimization.

    Sustainable Labels (Slide 24)

    • Recycling symbols and other sustainability-related information for various packaging

    Sustainable Labels (Slide 25)

    • Certification for producers, workers, and buyers focusing on fair pricing and rights, safe and environmentally friendly product design.

    Sustainable Labels (Slide 26)

    • Sustainability-related logos and markings for various products (pasta, water) emphasizing recycling and minimizing impacts to the environment.

    Sustainable Labels (Slide 27)

    • Sustainability-related logos and markings for food products and cleaning products, emphasizing recycling, minimizing waste, and emphasizing environmentally-friendly packaging and materials

    Sustainable Labels (Slide 28)

    • Certification that ensures producers and workers are treated fairly with guarantees of fair pricing and responsible practices, from production to consumption.

    Sustainable Labels (Slide 29)

    • Guarantees that the product has been grown, harvested, or extracted using environmentally and socially responsible practices

    Sustainable Labels (Slide 30)

    • Guarantees products/packaging of forest origin (wood, cork, paper) come from responsibly managed forests

    Sustainable Labels (Slide 31)

    • Guarantees that the packaging or product can be recycled, but may not be made of recycled materials

    Sustainable Labels (Slide 32)

    • Emphasizes fair treatment of producers, workers, and buyers for products and proper respect for labor rights

    Sustainable Labels (Slide 33)

    • Identifies and promotes energy-efficient products and buildings to reduce energy consumption & improve energy security

    Sustainable Labels (Slide 34)

    • Guarantees products (soaps, detergents, & cleaning products) are designed and manufactured safely and environmentally.

    Sustainable Labels (Slide 35)

    • Guarantees that products (soaps, detergents, cleaning products) are designed and manufactured with minimal environmental impact

    Sustainable Labels (Slide 36)

    • EU Environmental Performance Certificates: cover all products excluding food/medicine, and evaluate impact across entire product lifecycle.

    Sustainable Labels (Slide 37)

    • EU certification (from EU Organic Farming) which covers that the product comes from organic farming and a system based on the optimal use of natural resources without synthetic chemicals and genetically modified organisms.

    Sustainable Labels (Slide 38)

    • Certifications guaranteeing that packages/products are from responsibly-managed forests.

    Sustainable Labels (Slide 39)

    • A set of environmental certificates focusing on validating an organization's environmental commitment.

    Sustainable Labels (Slide 40)

    • Energy-efficient products and buildings to reduce energy consumption.

    Sustainable Labels (Slide 41)

    • B Corp Certification: businesses meeting high standards of performance, accountability, and transparency in several areas including employee benefits & supply chain practices.

    B Corp Certification Process

    • Evaluation (B Impact Assessment)
    • Verification (waiting period, improvement in some cases)
    • Final Verification

    Sustainable Business Models and Labels

    • Sustainability practices, ethics innovations, and economic profits form the basis for a sustainable business model
    • Sustainable labels contribute to a higher reputation for the brand

    Search Your Favourite B Corp

    • Search for various B Corp companies, such as Sagelio

    Long Tail Business Models

    • Lulu Press: an open platform for self-published authors.

    The Bait and Hook Model

    • Nestle - Nespresso: pioneer and highest-quality portion coffee providing sustainability to farmers and communities. Programs focus on sustainable agriculture, yield/quality of harvests, improving livelihoods and community development

    Ethics Innovations and Brand The Body Shop International

    • Focus on high-quality, naturally inspired personal care products that adhere to ethically and sustainably produced practices.

    Crowdfunding Models

    • Crowdcube: platform for entrepreneurs to raise capital from retail investors.

    B Corp Impact Areas

    • Community, Customers, Environment, Governance, and Workers

    Further Research needed for complete understanding

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    Impact of Sustainable Labels on Business Model (PDF)

    Description

    This presentation explores the influence of sustainable labels, particularly B Corp certification, on business models. Led by Daniel Alonso-Martínez, it addresses the role of sustainability in corporate social responsibility and its implications for businesses. The session will include a workshop and discussion on sustainable labels.

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