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Questions and Answers
What is one potential impact of social media on customer engagement in business?
What is one potential impact of social media on customer engagement in business?
- Decreased brand awareness
- Increased customer isolation
- Enhanced two-way communication (correct)
- Reduced feedback opportunities
What is a significant risk of using social media for business?
What is a significant risk of using social media for business?
- Improved employee morale
- Greater market reach
- Potential for negative publicity (correct)
- Increased customer loyalty
How can social media presence affect a company's sales performance?
How can social media presence affect a company's sales performance?
- It has no effect on sales performance.
- It always results in higher costs.
- It can create a negative brand image.
- It may lead to increased customer acquisition. (correct)
How can businesses leverage social media to differentiate themselves from competitors?
How can businesses leverage social media to differentiate themselves from competitors?
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What role does social media play in market research for businesses?
What role does social media play in market research for businesses?
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