Impact of Social Media on Business
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Questions and Answers

What is one potential impact of social media on customer engagement in business?

  • Decreased brand awareness
  • Increased customer isolation
  • Enhanced two-way communication (correct)
  • Reduced feedback opportunities

    • What is a significant risk of using social media for business?

  • Improved employee morale
  • Greater market reach
  • Potential for negative publicity (correct)
  • Increased customer loyalty

    • How can social media presence affect a company's sales performance?

  • It has no effect on sales performance.
  • It always results in higher costs.
  • It can create a negative brand image.
  • It may lead to increased customer acquisition. (correct)

    • How can businesses leverage social media to differentiate themselves from competitors?

    <p>By promoting unique brand stories and values.</p> Signup and view all the answers

    What role does social media play in market research for businesses?

    <p>It provides insights into customer preferences.</p> Signup and view all the answers

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