Impact of Digital Marketing on Younger Generation
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Questions and Answers

What is the impact of digital marketing on the younger generation?

  • Less influence on purchasing decisions
  • Decreased use of social media
  • More reliance on traditional advertising
  • Increased exposure to consumerism and materialism (correct)

    • What is a significant outcome of digital marketing on the younger generation's consumption patterns?

  • Decreased interest in digital content creation
  • Less reliance on online reviews and ratings
  • Greater impulsive buying behavior (correct)
  • Increased focus on sustainable and ethical products

    • How has digital marketing affected the behavior of the younger generation?

  • Increased brand loyalty and trust
  • Reduced exposure to advertisements
  • Greater susceptibility to online influencers (correct)
  • Decreased online shopping trends

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