IMC Framework of Models Quiz

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What is the main purpose of the IMC Process Model in integrated marketing communications?

To implement different tools and techniques for marketing communication strategies

To plan and organize marketing communications effectively

To identify the unique aspects of individual elements in marketing communications

To describe how marketing communications flow from senders to receivers (correct)

Which model within the IMC framework focuses on how integrated marketing communications are planned, organized, and managed?

Wheel of IMC Model

IMC RABOSTIC Planning Model (correct)

4Cs of IMC Model

IMC Process Model

Based on the text, what is a key benefit of integration in Integrated Marketing Communications (IMC)?

Higher expenses for marketing campaigns

Reduced need for target audience research

Increased competition among marketing agencies

Better coordination and consistency in marketing messages (correct)

What is the distinctive feature of the Wheel of IMC Model in the framework of IMC models?

Detailing how IMC is put into action through the mix and the media Signup and view all the answers

In the context of IMC models, what does the IMC RABOSTIC Planning Model primarily address?

Planning, organizing, and managing integrated marketing communications Signup and view all the answers

Why is the IMC Process Model considered fundamental in understanding how marketing communications work?

It provides a comprehensive framework for understanding the flow of marketing communications Signup and view all the answers

What are the 4 Es of IMC?

Empower, Evolve, Engage, Execute Signup and view all the answers

Among the following, which concept is not part of the 4 Cs of IMC?

Cost Signup and view all the answers

Which of the following is NOT one of the 4 Ss of IMC?

Specialization Signup and view all the answers

What is a benefit of integration in IMC?

Enhanced consistency across communications Signup and view all the answers

Which model is NOT mentioned as a part of the proposed framework for understanding IMC?

Decision-making model Signup and view all the answers

Who highlighted the importance of 'planning', 'strategic roles', 'mc mix', 'clarity', 'consistency' and 'impact' in relation to IMC?

American Association of Advertising Agencies Signup and view all the answers

What concept does Kitchen et al (2008) refer to IMC as?

A concept, a strategy, and a set of programmes Signup and view all the answers

According to Schultz (reported in Pickton and Broderick 2004), what is the goal of IMC today?

Organisational integration and the management of brand contacts Signup and view all the answers

In which stage of IMC development is 'tactical coordination of mc' considered the first and lowliest stage?

First stage Signup and view all the answers

What did McGoon (1999) report regarding companies and their stages of IMC development?

Companies fall into one of four stages of IMC development Signup and view all the answers

What does IMC require more than just bundling promotional mix elements together?

A strategic approach Signup and view all the answers

According to Pickton and Broderick (2004), what is the modern view of IMC?

Organisational integration and management of brand contacts Signup and view all the answers