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Questions and Answers
What are the two features of modern life attributed to Ikea?
What are the two features of modern life attributed to Ikea?
- Cash on delivery and easy returns policy
- Bulk discounts and seasonal promotions
- Flat-pack furniture and a strategic shop layout (correct)
- Online shopping and home delivery
When did Ikea first introduce its flat-pack furniture?
When did Ikea first introduce its flat-pack furniture?
- In the 2000s
- In the 1950s (correct)
- In the 1970s
- In the 1990s
What subconscious influence does flat-pack furniture have on consumers according to the text?
What subconscious influence does flat-pack furniture have on consumers according to the text?
- It decreases the perceived value of the product
- It increases the perceived value of the product (correct)
- It confuses consumers
- It has no influence on the perceived value
Why do consumers tend to like products they have to assemble themselves?
Why do consumers tend to like products they have to assemble themselves?
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What was Ingvar Kamprad's initial product range when he started Ikea?
What was Ingvar Kamprad's initial product range when he started Ikea?
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