Ikea's Impact
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Questions and Answers

What are the two features of modern life attributed to Ikea?

  • Cash on delivery and easy returns policy
  • Bulk discounts and seasonal promotions
  • Flat-pack furniture and a strategic shop layout (correct)
  • Online shopping and home delivery

    • When did Ikea first introduce its flat-pack furniture?

  • In the 2000s
  • In the 1950s (correct)
  • In the 1970s
  • In the 1990s

    • What subconscious influence does flat-pack furniture have on consumers according to the text?

  • It decreases the perceived value of the product
  • It increases the perceived value of the product (correct)
  • It confuses consumers
  • It has no influence on the perceived value

    • Why do consumers tend to like products they have to assemble themselves?

    <p>The act of touching products while assembling increases their perceived value (B)</p> Signup and view all the answers

    What was Ingvar Kamprad's initial product range when he started Ikea?

    <p>Stationery and stockings (D)</p> Signup and view all the answers

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