IE10 Operations Management Introduction
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Questions and Answers

Which of the following is NOT a key aspect of competing on response?

  • Reliability of scheduling
  • Cost Leadership (correct)
  • Flexibility
  • Quickness
  • What is the primary goal of experience differentiation?

  • To develop a unique product or service that is difficult to replicate
  • To create an immersive and engaging experience for customers (correct)
  • To increase customer satisfaction by focusing on cost efficiency
  • To achieve a competitive advantage through operational excellence
  • Which of the following is a potential risk associated with outsourcing?

  • Reduced costs due to economies of scale
  • Increased operational efficiency due to specialization
  • Decreased customer satisfaction due to potential communication breakdowns (correct)
  • Improved product quality due to external expertise
  • What is the purpose of the Resource View in operations strategy?

    <p>To assess the compatibility of a strategic plan with available resources (C)</p> Signup and view all the answers

    What is a core competency?

    <p>A unique skill or talent that a firm possesses and performs at a world-class standard (D)</p> Signup and view all the answers

    What is the primary purpose of SWOT analysis?

    <p>To evaluate the internal strengths and weaknesses and external opportunities and threats of a company (D)</p> Signup and view all the answers

    What is the Value chain analysis used for?

    <p>To identify activities that represent strengths or potential strengths for developing a competitive advantage (B)</p> Signup and view all the answers

    What is NOT a characteristic of outsourcing?

    <p>Often leading to improved customer satisfaction (B)</p> Signup and view all the answers

    What is the primary purpose of the factor-rating method in outsourcing?

    <p>To evaluate outsource providers based on different criteria (D)</p> Signup and view all the answers

    In Claudia Pragram's decision-making process, which criterion has the highest weighting?

    <p>Nearness (A)</p> Signup and view all the answers

    What effect would doubling the weights during provider selection have based on the example provided?

    <p>It could change which country is selected based on risk (B)</p> Signup and view all the answers

    Which of the following factors is considered in the factor-rating method for evaluating outsource providers?

    <p>Quality (C)</p> Signup and view all the answers

    What cultural consideration is important to Ranga Ramasesh when selecting an outsourcing provider?

    <p>Cultural risk factors (A)</p> Signup and view all the answers

    Which of the following is NOT a criterion listed for Claudia Pragram's outsourcing decision?

    <p>Quality (D)</p> Signup and view all the answers

    How is risk categorized in the decision-making process described in the exercise for Claudia Pragram?

    <p>1 to 3 scale, with 1 being lower risk (D)</p> Signup and view all the answers

    What overall challenge do operation managers face in outsourcing beyond selecting providers?

    <p>Adjusting quality control systems (A)</p> Signup and view all the answers

    What is a critical factor that allows Boeing to maintain competitiveness in the market?

    <p>Worldwide sales and supply chains (A)</p> Signup and view all the answers

    Which element is NOT impacted by globalization according to the provided content?

    <p>Time zones (D)</p> Signup and view all the answers

    Which reason is one of the primary motivators for domestic businesses to shift to international operations?

    <p>Improvement of supply chain efficiency (C)</p> Signup and view all the answers

    What does the term 'competitive advantage' imply in the context of operations management?

    <p>Creating a unique system over competitors (C)</p> Signup and view all the answers

    Which of the following is a focus of operations managers to achieve competitive advantage?

    <p>Providing unique differentiation (A)</p> Signup and view all the answers

    What defines the organization’s purpose and rationale for existence?

    <p>Mission (A)</p> Signup and view all the answers

    Which company is cited as having a supply chain that spans multiple countries for its products?

    <p>Sony (B)</p> Signup and view all the answers

    Which of the following is NOT one of the six reasons domestic operations might shift to international operations?

    <p>Increasing exchange rate risks (C)</p> Signup and view all the answers

    Flashcards

    Globalization

    The process of expanding operations and supply chains worldwide.

    Supply Chain Improvement

    Enhancing performance and efficiency in sourcing and delivery.

    Cost Reduction

    Lowering expenses to improve profitability and competitiveness.

    Mission of an Organization

    A statement defining the purpose and contributions to society.

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    Strategy in Operations

    An action plan to achieve the organization's mission effectively.

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    Competitive Advantage

    A unique attribute that allows an organization to outperform competitors.

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    Differentiation

    Providing unique products or services to stand out in the market.

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    Forecasting in Operations Management

    Predicting future trends to make better operational decisions.

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    Experience Differentiation

    Engaging customers by stimulating their five senses to immerse them in the product.

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    Low-Cost Leadership

    Achieving maximum value for customers through cost reduction.

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    Response in Operations

    Includes timely product development, delivery, scheduling reliability, and flexibility.

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    Resource View

    Focus on financial, physical, human, and technological resources for competitive advantage.

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    Value Chain Analysis

    Identifies activities that offer strengths or opportunities to gain competitive advantage.

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    Porter’s Five Forces Model

    Analyzes five competitive forces that shape industry competition.

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    Key Success Factors (KSFs)

    Activities crucial for achieving a firm's goals.

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    Outsourcing

    Transferring internal activities to external suppliers under a contract.

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    Factor-rating method

    A systematic approach to evaluate and compare outsourcing providers based on multiple criteria.

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    Criteria in outsourcing

    Standards such as quality, price, and service used to assess providers.

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    Weighting criteria

    Assigning importance to various criteria in the factor-rating method.

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    Risk-avoidance

    Strategies employed to mitigate potential risks in decision-making.

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    Cultural risk factors

    Aspects relating to cultural differences that can affect business success.

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    Operations manager

    A professional responsible for overseeing and improving daily operations of a business.

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    Provider selection

    The process of evaluating and choosing outsourcing firms based on certain criteria.

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    Study Notes

    IE10 - Operations Management

    • The course covers operations management, specifically focusing on the introduction to the topic.
    • The table of contents outlines the following topics: operations and productivity, operations strategy in a global environment, project management, and forecasting.
    • Operations Strategy in a Global Environment is a key part of the course.

    Global View of Operations & Supply Chains

    • Boeing's success stems from its worldwide sales and supply chains.
    • Benetton rapidly moves inventory globally through effective communication and flexible design.
    • Sony's supply chain extends across multiple countries for electronic product assembly and distribution.
    • Volvo, now owned by Geely, assembles cars globally on shared platforms (e.g., Mazda 3, Ford Focus).

    Globalization Impact

    • Globalization encompasses worldwide customers, talent, and suppliers.
    • Key impacts on companies due to globalization include quality, variety, customization, convenience, timeliness, and cost.
    • Companies seek international operations to enhance supply chains, reduce costs, improve operations, understand markets, and acquire global talent.

    Determining Missions & Strategies

    • Mission defines the purpose or contribution of an organization to society.
    • Strategy is the action plan to achieve the mission and is more manageable if the mission is clearly defined.

    Achieving Competitive Advantage

    • Competitive advantage arises from creating a system superior to competitors in differentiation, low cost, and response.
    • Differentiation focuses on unique customer experiences, using customer senses for engagement and immersion in the product.
    • Low-cost leadership aims to maximize value as determined by the customer.

    Response-based Competitive Advantage

    • Flexibility in response is vital in dynamic market conditions with fluctuating design innovations and volumes.
    • Timely product development, delivery, and scheduling are crucial for effective response.
    • Reliability of scheduling is another key aspect of competitive response.

    Operational Strategy Issues

    • A vital perspective is the resource view, considering financial, physical, human, and technological resources and their compatibility with potential strategies.
    • Value chain analysis helps identify activities that represent strengths or potential strengths to enhance competitive advantage.

    Porter's Five Forces Model

    • Porter's Five Forces is a framework for identifying and analyzing competitive pressures within an industry.
    • The model analyzes threat of new entrants, rivalry among existing competitors, bargaining power of suppliers, bargaining power of buyers, and threat of substitutes.

    Strategy Development & Implementation

    • SWOT analysis is a strategic management tool for assessing internal strengths and weaknesses and external opportunities and threats.
    • Companies engage in SWOT analysis to understand internal strengths and weaknesses and external opportunities and threats to develop strategies.
    • Question examples for SWOT are: What do we do well? What dissatisfaction among our customers? Where do we fall short of our competitors?

    Key Success Factors & Core Competencies

    • Key success factors (KSFs) are activities crucial for achieving organizational goals.
    • Core competencies are unique skills, talents and capabilities that a firm excels in, at a world-class standard.

    Strategic Planning, Core Competencies, & Outsourcing

    • Outsourcing tasks traditionally handled within a company to external providers is a strategic move.
    • Outsourcing is an agreement (often legally binding) with an external organization for tasks.

    Outsourcing Risks & Issues

    • Outsourcing often faces risks due to poor planning and analysis.
    • Timely delivery and quality standards are vital considerations in outsourcing.
    • Customer satisfaction can decrease after outsourcing service elements.
    • Outsourcing may cause reduced employment, facility changes, system adjustments, and logistics expansion.

    Outsourcing Advantages & Disadvantages

    • Advantages include cost savings, gaining specialized expertise, improving operations/service, focusing on core competencies, and accessing external technology.
    • Disadvantages comprise increased logistics costs, loss of quality/delivery control, future competition, negative employee impact, and long-term risk.

    Rating Outsourcing Providers

    • The Factor-rating method evaluates outsourcing providers based on objective factors such as quality, delivery, price, and service.
    • This method employs factors like importance weights and ratings score to select the best option.

    Example: Rating Provider Selection Criteria & Exercise #2

    • Case studies illustrate practical application of the factor-rating method in selecting outsourcing providers.
    • Examples involve ranking providers based on criteria for cost reduction, capital investment, and skilled personnel.
    • Risk avoidance techniques and cultural factors are also significant in selecting the right countries.

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    Description

    Explore the fundamentals of operations management in this quiz, which includes key topics such as productivity, global operations strategy, project management, and forecasting. Delve into the effects of globalization on supply chains and the strategies of companies like Boeing, Sony, and Volvo in the global market.

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