IE 437 Chapter 5: Packaging in Product Planning
10 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the main function of a label on a product?

  • To promote social and political causes
  • To inform customers about a product's contents and give directions for use (correct)
  • To protect businesses from legal liability
  • To display the brand name and trademark or logo

What type of packaging technology is used to keep foods fresh without refrigeration for extended periods?

  • Cause Packaging
  • Recycled Material Packaging
  • Aseptic Packaging (correct)
  • Environmental Packaging

What is the purpose of a Grade Label on a product?

  • To provide directions for use
  • To state the quality of a product (correct)
  • To give information about product use
  • To display the brand name and trademark or logo

What is an example of a company that has made efforts to use Environmental Packaging?

<p>Sun Chips (C)</p> Signup and view all the answers

What is the primary goal of Cause Packaging?

<p>To promote social and political causes (D)</p> Signup and view all the answers

What is the main difference between a Brand Label and a Descriptive Label?

<p>A Brand Label displays the brand name and trademark or logo, while a Descriptive Label gives information about product features (B)</p> Signup and view all the answers

Why is labeling important for businesses?

<p>To protect businesses from legal liability (B)</p> Signup and view all the answers

What is the main concern of the 'Food Label Fight'?

<p>The accuracy of nutritional information (A)</p> Signup and view all the answers

What is the primary purpose of packaging?

<p>To protect the product during transportation and storage (D)</p> Signup and view all the answers

What type of packaging is focused on reducing waste and pollution?

<p>Environmental Packaging (B)</p> Signup and view all the answers

More Like This

Packaging Types and Considerations
10 questions
Packaging Design Fundamentals
16 questions

Packaging Design Fundamentals

GlimmeringPrehistoricArt avatar
GlimmeringPrehistoricArt
Marketing Concepts: Product and Packaging
13 questions
Use Quizgecko on...
Browser
Browser