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IE 437 Chapter 5: Packaging in Product Planning

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IE 437 Chapter 5: Packaging in Product Planning

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Questions and Answers

What is the main function of a label on a product?

To promote social and political causes

To inform customers about a product's contents and give directions for use (correct)

To protect businesses from legal liability

To display the brand name and trademark or logo

What type of packaging technology is used to keep foods fresh without refrigeration for extended periods?

Cause Packaging

Recycled Material Packaging

Aseptic Packaging (correct)

Environmental Packaging

What is the purpose of a Grade Label on a product?

To provide directions for use

To state the quality of a product (correct)

To give information about product use

To display the brand name and trademark or logo

What is an example of a company that has made efforts to use Environmental Packaging?

Sun Chips Signup and view all the answers

What is the primary goal of Cause Packaging?

To promote social and political causes Signup and view all the answers

What is the main difference between a Brand Label and a Descriptive Label?

A Brand Label displays the brand name and trademark or logo, while a Descriptive Label gives information about product features Signup and view all the answers

Why is labeling important for businesses?

To protect businesses from legal liability Signup and view all the answers

What is the main concern of the 'Food Label Fight'?

The accuracy of nutritional information Signup and view all the answers

What is the primary purpose of packaging?

To protect the product during transportation and storage Signup and view all the answers

What type of packaging is focused on reducing waste and pollution?

Environmental Packaging Signup and view all the answers