IDEO's Expansion Beyond Traditional Design

Design thinking is primarily based on rational and analytical decision-making processes.

The design thinking process consists of sequential steps that must be followed in a strict order.

In design thinking, the three key spaces to consider are inspiration, ideation, and implementation.

Ideation in the design thinking process involves the act of testing ideas before developing them.

Implementation in design thinking refers to the translation of project ideas into tangible outcomes that impact people's lives.

The design thinking process is always carried out in a strictly linear manner without any room for revisiting previous stages.

First-time participants in design thinking often find the process to be highly organized and easily understandable.

Design thinking is a rigid framework that follows milestone-based processes similar to traditional organizational structures.

An over-reliance on feeling, intuition, and inspiration in an organization can be as risky as relying solely on rational and analytical approaches.

The core of the design process is defined by a purely analytical mindset rather than integrating diverse approaches like design thinking.