Identifying Target Audience

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Questions and Answers

What is the term for the specific group of readers an essay is intended to reach?

  • Peer Reviewers
  • General Audience
  • Target Audience (correct)
  • Casual Readers

Why is identifying the intended audience important?

  • To put the writing in the proper context (correct)
  • To make the writing longer
  • To avoid using complex words
  • To confuse the reader

Which of the following is the BEST clue to use when determining the intended audience of a piece of writing?

  • Word choice (correct)
  • Font size
  • Number of pages
  • Binding style

What does a longer piece of writing suggest about its intended audience?

<p>The audience is intimately familiar with the topic (B)</p>
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What aspect of a piece of writing, other than length, indicates the audience's familiarity with the subject?

<p>The level of detail (D)</p>
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What can the design of a written piece tell you about the intended audience?

<p>The intended audience (D)</p>
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Considering audience helps avoid what when evaluating a work?

<p>Inaccurate critique (D)</p>
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What is the MOST important reason for a travel consultant to understand the target audience of different cruise lines?

<p>To book customers on the best vessel for their needs and expectations (B)</p>
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If a piece of writing uses complex terminology and assumes prior knowledge, what does this suggest about the intended audience?

<p>The audience is highly educated and familiar with the subject (C)</p>
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Which of the following books would be MOST appropriate as a gift for a child learning to read?

<p>Green Eggs and Ham (C)</p>
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Flashcards

Target Audience

The reader or group of readers that the essay was intended to reach.

Importance of Audience

Identifying the right audience is crucial for providing the proper context and ensuring effective communication.

Word Choice as a Clue

The words used indicate who the essay is trying to reach.

Length and Detail

Longer pieces often target audiences already knowledgeable or deeply interested in the topic.

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Overall Design

The design provides hints about who the publisher is trying to reach.

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Study Notes

  • The audience is the reader of an essay, but the target audience is the specific group the essay aims to reach.

Determining the Best Audience

  • Identifying the ideal audience is like a travel consultant matching clients with the right cruise, understanding the target demographic ensures their needs and expectations are met.
  • Matching the correct audience ensures the written piece is understood in the proper context.
  • Evaluating writing requires understanding the intended audience.
  • A piece can still be understood or appreciated by those outside the intended audience.

Clues to Identifying Your Audience

  • Clues within the writing, such as word choice, help determine the most appropriate audience.
  • Word choice is the biggest clue to identifying the intended audience.
  • Two paragraphs about becoming a volcanologist, one uses complex terms like "remote sensing" for graduate students, while the other uses simpler language about high school preparation for younger students.
  • Cruise length can reflect the target audience; families with young children and college students are less likely to take long cruises.
  • Longer essays suggest a more knowledgeable audience.
  • Novice audiences require short introductions to new information, while experienced audiences can handle more dense levels of detail.
  • Design and overall look provides clues, similar to how cruise ships with different amenities target different clientele.

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