Identifying Greenwashing Techniques
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Questions and Answers

Which greenwashing technique involves promoting a product as 'green' by emphasizing a minor environmental attribute?

  • Green by association (correct)
  • Red herring
  • Lack of definition
  • Unproven claims

What is the greenwashing technique that involves making exaggerated or irrelevant claims about the environmental benefits of a product?

  • Bait and switch
  • The non sequitur/exaggerated extension (correct)
  • Rallying behind a lower standard
  • Reluctant enthusiast

Which greenwashing technique involves diverting attention away from the environmental impact of a product by introducing irrelevant information?

  • Green by association
  • Outright lying
  • Red herring (correct)
  • Bait and switch

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