30 Questions
What is the primary purpose of creating diagrams in the design team's research stage?
To present the design team's understanding of the market composition to the client
What type of information can be presented using diagrams?
Both qualitative and quantitative information
What is the purpose of Venn diagrams?
To show the relationships between a defined group of sets
What is represented by a circle in a Venn diagram?
The entire population of a set
Why are diagrams used in the research stage?
To aid comprehension and understanding of both quantitative and qualitative data
What is the benefit of using multiple diagrammatic methods?
To identify key trends or elements of interest
What is the primary goal of using diagrams in research?
To aid comprehension and understanding of data
Who created Venn diagrams?
John Venn
What is the benefit of using Venn diagrams in research?
To show the relationships between a defined group of sets
What is the purpose of using diagrammatic methods in research?
To present detailed information in a readily accessible, visual way
What type of information enables a design team to understand why things are as they are?
Qualitative information
What is the primary purpose of conducting statistical surveys?
To collect quantitative information from numerical data
What is the purpose of diagrams in information gathering?
To organize the relationships between different pieces of information
What type of survey is used to assess public opinion?
Opinion poll
What is the purpose of qualitative research?
To understand why things are as they are
What type of survey contains a set of questions?
Questionnaire
What is the primary purpose of quantitative research?
To put physical dimensions to a target market
What type of survey asks questions in a regular shared monthly survey?
Omnibus survey
What type of research is used to collect data for marketing purposes?
Quantitative market research
What type of survey rewards participants for providing information about consumption habits?
Paid statistical survey
What is the primary goal of identifying drivers in the research stage?
To appreciate the stimuli that people are receptive to
What type of barrier might include systems of standards that exist in different countries?
Technical barrier
What is an example of a driver in the newspaper sector?
Moving towards online publication
What happens when drivers are not followed?
The design is less likely to succeed
What is an example of a stimulation?
Participating in adventure sports
Why is it important to identify barriers during the research stage?
To prevent work from being undertaken in a direction that has little chance of being implemented
What can drivers also act as?
Barriers
What is an example of a market barrier?
Purchasing and distribution power of key competitors
What is the purpose of the research stage in design?
To identify drivers and barriers
What is an example of a technical barrier?
Technical standards in different countries
Study Notes
Identifying Drivers
- Drivers are the knowledge and conditions that initiate and support activities for which a design was created.
- Drivers include market forces, fashions, and musical trends of the day.
- Identifying drivers helps the design team understand what stimuli people are receptive to.
Barriers
- Barriers need to be identified during the research stage to prevent work from being undertaken in a direction that has little chance of being implemented.
- Barriers can be rules and laws, technical or market-related.
- Technical barriers include systems of standards that exist in different countries.
- Market barriers include the purchasing and distribution power of key competitors.
Stimulation
- Stimulation is the action of agents (stimuli) on our physical or emotional condition.
- Stimulation produces a response, such as feelings of exhilaration or elation.
Information Gathering
- Information can be classified into two categories: quantitative and qualitative.
- Quantitative information is numerical or statistical, helping to define the size of a target market and its characteristics.
- Qualitative information helps understand why things are as they are, and the reasons people respond to certain stimuli.
- Qualitative information is typically obtained via face-to-face interviews, group discussions, or in-depth interviews.
Types of Surveys
- Different surveys can be commissioned to obtain quantitative and qualitative information.
- Surveys include statistical surveys, sampling, opinion polls, quantitative market research, paid statistical surveys, questionnaires, and omnibus surveys.
Diagram Techniques
- Diagrams provide an excellent means of organizing the relationships between different pieces of information and ideas.
- Diagrams help communicate the results of the research stage to the client.
- Various diagrammatic methods can be used, including sample scatter plots and Venn diagrams.
- Venn diagrams are a common technique for presenting information about a group, showing logical relations between sets.
This quiz covers the research stage of design, focusing on identifying drivers and barriers that impact design success. It explores knowledge and conditions that initiate and support activities.
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