Podcast
Questions and Answers
What is the primary purpose of creating diagrams in the design team's research stage?
What is the primary purpose of creating diagrams in the design team's research stage?
- To present the design team's understanding of the market composition to the client (correct)
- To visualize the relationships between two finite groups
- To analyze qualitative data
- To construct a model of the subject being analyzed
What type of information can be presented using diagrams?
What type of information can be presented using diagrams?
- Only quantitative information
- Both qualitative and quantitative information (correct)
- Neither qualitative nor quantitative information
- Only qualitative information
What is the purpose of Venn diagrams?
What is the purpose of Venn diagrams?
- To visualize the relationships between two infinite groups
- To show the relationships between a defined group of sets (correct)
- To present the results of surveys
- To analyze qualitative data
What is represented by a circle in a Venn diagram?
What is represented by a circle in a Venn diagram?
Why are diagrams used in the research stage?
Why are diagrams used in the research stage?
What is the benefit of using multiple diagrammatic methods?
What is the benefit of using multiple diagrammatic methods?
What is the primary goal of using diagrams in research?
What is the primary goal of using diagrams in research?
Who created Venn diagrams?
Who created Venn diagrams?
What is the benefit of using Venn diagrams in research?
What is the benefit of using Venn diagrams in research?
What is the purpose of using diagrammatic methods in research?
What is the purpose of using diagrammatic methods in research?
What type of information enables a design team to understand why things are as they are?
What type of information enables a design team to understand why things are as they are?
What is the primary purpose of conducting statistical surveys?
What is the primary purpose of conducting statistical surveys?
What is the purpose of diagrams in information gathering?
What is the purpose of diagrams in information gathering?
What type of survey is used to assess public opinion?
What type of survey is used to assess public opinion?
What is the purpose of qualitative research?
What is the purpose of qualitative research?
What type of survey contains a set of questions?
What type of survey contains a set of questions?
What is the primary purpose of quantitative research?
What is the primary purpose of quantitative research?
What type of survey asks questions in a regular shared monthly survey?
What type of survey asks questions in a regular shared monthly survey?
What type of research is used to collect data for marketing purposes?
What type of research is used to collect data for marketing purposes?
What type of survey rewards participants for providing information about consumption habits?
What type of survey rewards participants for providing information about consumption habits?
What is the primary goal of identifying drivers in the research stage?
What is the primary goal of identifying drivers in the research stage?
What type of barrier might include systems of standards that exist in different countries?
What type of barrier might include systems of standards that exist in different countries?
What is an example of a driver in the newspaper sector?
What is an example of a driver in the newspaper sector?
What happens when drivers are not followed?
What happens when drivers are not followed?
What is an example of a stimulation?
What is an example of a stimulation?
Why is it important to identify barriers during the research stage?
Why is it important to identify barriers during the research stage?
What can drivers also act as?
What can drivers also act as?
What is an example of a market barrier?
What is an example of a market barrier?
What is the purpose of the research stage in design?
What is the purpose of the research stage in design?
What is an example of a technical barrier?
What is an example of a technical barrier?
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Study Notes
Identifying Drivers
- Drivers are the knowledge and conditions that initiate and support activities for which a design was created.
- Drivers include market forces, fashions, and musical trends of the day.
- Identifying drivers helps the design team understand what stimuli people are receptive to.
Barriers
- Barriers need to be identified during the research stage to prevent work from being undertaken in a direction that has little chance of being implemented.
- Barriers can be rules and laws, technical or market-related.
- Technical barriers include systems of standards that exist in different countries.
- Market barriers include the purchasing and distribution power of key competitors.
Stimulation
- Stimulation is the action of agents (stimuli) on our physical or emotional condition.
- Stimulation produces a response, such as feelings of exhilaration or elation.
Information Gathering
- Information can be classified into two categories: quantitative and qualitative.
- Quantitative information is numerical or statistical, helping to define the size of a target market and its characteristics.
- Qualitative information helps understand why things are as they are, and the reasons people respond to certain stimuli.
- Qualitative information is typically obtained via face-to-face interviews, group discussions, or in-depth interviews.
Types of Surveys
- Different surveys can be commissioned to obtain quantitative and qualitative information.
- Surveys include statistical surveys, sampling, opinion polls, quantitative market research, paid statistical surveys, questionnaires, and omnibus surveys.
Diagram Techniques
- Diagrams provide an excellent means of organizing the relationships between different pieces of information and ideas.
- Diagrams help communicate the results of the research stage to the client.
- Various diagrammatic methods can be used, including sample scatter plots and Venn diagrams.
- Venn diagrams are a common technique for presenting information about a group, showing logical relations between sets.
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