Identifying Design Drivers

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Questions and Answers

What do drivers in design refer to?

The target group for a design
Barriers that hinder the success of a design
The design team responsible for a project
Knowledge and conditions that initiate and support activities (correct)

What is the purpose of identifying drivers in the research stage?

To understand the stimuli that people are receptive to (correct)
To identify the target group for the design
To prevent work from being undertaken in a direction that has little chance of being implemented
To create a design that is aesthetically pleasing

What type of barrier can include rules and laws about what product packaging can and cannot show?

Market barrier
Social barrier
Legal barrier (correct)
Technical barrier

Why is it important to identify barriers during the research stage?

To prevent work from being undertaken in a direction that has little chance of being implemented (C) Signup and view all the answers

What can drivers also act as?

Barriers (B) Signup and view all the answers

What is an example of a market force that can be a driver for a design?

Market shift towards online publication (D) Signup and view all the answers

What is the result of the presence of stimuli?

A response, such as a feeling of exhilaration (B) Signup and view all the answers

What is an example of a technical barrier?

Size of envelopes preferred by postal companies (C) Signup and view all the answers

What is the purpose of the research stage in design?

To identify the drivers and barriers for the design (C) Signup and view all the answers

What can market barriers include?

The purchasing and distribution power of key competitors (C) Signup and view all the answers

What type of information enables a design team to understand why things are as they are?

Qualitative information (D) Signup and view all the answers

What is the purpose of quantitative market research?

To collect numerical data for marketing purposes (A) Signup and view all the answers

What is the main advantage of using diagrams in research?

To organize relationships between information and ideas (B) Signup and view all the answers

What type of survey collects information from a population sample to represent the whole?

Sampling survey (D) Signup and view all the answers

What is the purpose of paid statistical surveys?

To reward participants for providing information about consumption habits (C) Signup and view all the answers

What type of information is obtained through face-to-face interviews?

Qualitative information (A) Signup and view all the answers

What is the purpose of opinion polls?

To assess public opinion using sampling (C) Signup and view all the answers

What is the main difference between qualitative and quantitative research?

Qualitative research collects non-numerical data, while quantitative research collects numerical data (D) Signup and view all the answers

What is the purpose of omnibus surveys?

To ask questions in a regular shared monthly survey (D) Signup and view all the answers

What is the main advantage of using statistical surveys?

To collect quantitative information from numerical data (B) Signup and view all the answers

What is the primary purpose of creating diagrams in the design team?

To obtain an understanding of the target group's structure and relationships (D) Signup and view all the answers

What type of diagram is used to present information about a group?

Venn diagram (A) Signup and view all the answers

What is the purpose of using Venn diagrams in market research?

To show the logical relations between a defined group of sets (C) Signup and view all the answers

What is the benefit of using diagrams in quantitative or qualitative research?

To present the results in a readily accessible, visual way (B) Signup and view all the answers

What is the purpose of using scatter plots in market research?

To express the different kinds of relationships (B) Signup and view all the answers

What is the benefit of using multiple diagrammatic methods in market research?

To identify key trends or elements of interest (B) Signup and view all the answers

What is the primary goal of creating a model of the subject being analyzed in market research?

To construct a comprehensive understanding of the subject (A) Signup and view all the answers

What is the purpose of using diagrams in the ideate stage of market research?

To communicate the results of the research stage (D) Signup and view all the answers

What is the characteristic of Venn diagrams?

They are used to show the logical relations between a defined group of sets (A) Signup and view all the answers

What is the purpose of using different diagrammatic methods in market research?

To present the data in a readily accessible, visual way (A) Signup and view all the answers

Study Notes

Identifying Drivers

Drivers are the knowledge and conditions that initiate and support activities for which a design was created.
Examples of drivers include market forces, fashions, and musical trends of the day.
Identifying drivers helps the design team understand the stimuli that people are receptive to.

Barriers

Barriers need to be identified during the research stage to prevent work from being undertaken in a direction that has little chance of being implemented due to technical, legal, or market reasons.
Examples of barriers include rules and laws about product packaging, technical barriers like systems of standards, and market barriers like the purchasing and distribution power of key competitors.
Drivers can also act as barriers if not followed.

Stimulation

Stimulation refers to the action of agents (stimuli) on our physical or emotional condition.
The presence of stimuli produces a response, such as a feeling of exhilaration or elation.

Information Gathering

Information can be classified into two categories: quantitative and qualitative.
Quantitative information is numerical or statistical and helps define the size of a target market and its characteristics.
Examples of quantitative information include total market sales value, annual sales volume, and the number of consumers in a specific age group.
Qualitative information helps understand why things are as they are and is typically obtained via face-to-face interviews or group discussions.

Types of Surveys

Surveys can be used to obtain quantitative and qualitative information.
Types of surveys include statistical surveys, sampling, opinion polls, quantitative market research, paid statistical surveys, questionnaires, and omnibus surveys.

Design Thinking Research

Diagram techniques can be used to organize the relationships between different pieces of information and ideas.
Diagrams help communicate the results of the research stage and can be used to present the design team's understanding of the composition of the market to the client.
Examples of diagrammatic methods include sample scatter plots and Venn diagrams.

Using Diagrams

Venn diagrams are a common diagrammatic technique for presenting information about a group.
Venn diagrams show the logical relations between a defined group of sets and allow the viewer to visualize the relationships between them.
Diagrams are used to show the results of quantitative or qualitative information in a readily accessible, visual way to aid comprehension and understanding.

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Description

Learn about the research stage in design, identifying drivers that stimulate action and barriers to success. Understand the knowledge and conditions that initiate design activities.