Podcast
Questions and Answers
Which type of customer need refers to the look and feel of a product?
Which type of customer need refers to the look and feel of a product?
- Design (correct)
- Performance
- Convenience
- Reliability
Which market research method is more precise in its approach than exploratory research?
Which market research method is more precise in its approach than exploratory research?
- Specific Research (correct)
- Personal interviews
- Telephone interviews
- Direct mail
What is a common customer pain point related to customer service channels?
What is a common customer pain point related to customer service channels?
- Having High Delivery Charges
- Being Impolite
- Providing Inaccurate Information
- Creating Hard-to-Navigate Customer Service Channels (correct)
What is one of the key benefits of having a greater understanding of the marketplace?
What is one of the key benefits of having a greater understanding of the marketplace?
Which type of market research covers monitoring the effectiveness of sales?
Which type of market research covers monitoring the effectiveness of sales?
What type of market research involves compiling publicly available data?
What type of market research involves compiling publicly available data?
What should be done if similar research has previously been carried out?
What should be done if similar research has previously been carried out?
What is the influence on the scope of market research undertaken by the overall objectives?
What is the influence on the scope of market research undertaken by the overall objectives?
Study Notes
Types of Customer Needs
- Aesthetic needs refer to the look and feel of a product
Market Research Methods
- Causal research is more precise in its approach than exploratory research
Customer Pain Points
- One common customer pain point is the inconsistency in customer service channels
Benefits of Marketplace Understanding
- Having a greater understanding of the marketplace allows for better decision making
Types of Market Research
- Evaluative research covers monitoring the effectiveness of sales
Market Research Data Sources
- Secondary research involves compiling publicly available data
Avoiding Duplicate Research
- If similar research has previously been carried out, its findings should be reviewed and built upon
Determining Research Scope
- The overall objectives of the research influence the scope of market research undertaken
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Description
This quiz covers common types of customer needs including product needs and service needs, as well as common customer pain points. It explores the different aspects of customer demographics and how to identify and address customer needs and pain points effectively.
