Podcast
Questions and Answers
Which of the following is a key objective in ensuring a website's success?
Which of the following is a key objective in ensuring a website's success?
- Maximizing server load.
- Implementing complex animations.
- Understanding key success factors. (correct)
- Ignoring user feedback.
Monitoring website traffic is irrelevant for a business to gain a competitive advantage.
Monitoring website traffic is irrelevant for a business to gain a competitive advantage.
False (B)
What type of statistics appear on the right side of a Facebook page's cover photo?
What type of statistics appear on the right side of a Facebook page's cover photo?
- Summary of the page's statistics. (correct)
- Daily news headlines.
- Real-time stock market data.
- Weather forecasts.
On WordPress, after logging in, you'll find yourself on the ______ tab by default.
On WordPress, after logging in, you'll find yourself on the ______ tab by default.
Match the following Facebook statistics with their descriptions:
Match the following Facebook statistics with their descriptions:
Which Facebook statistic provides insights into the age, location, and gender of your audience?
Which Facebook statistic provides insights into the age, location, and gender of your audience?
The 'Likes' section in Facebook Insights exclusively tracks the number of likes a post receives.
The 'Likes' section in Facebook Insights exclusively tracks the number of likes a post receives.
What initial action is required to view blog statistics on WordPress?
What initial action is required to view blog statistics on WordPress?
Which of the following is the core purpose of monitoring website traffic?
Which of the following is the core purpose of monitoring website traffic?
The Facebook Insights section that shows the times (day and time) when your site visitors access your page is called ______.
The Facebook Insights section that shows the times (day and time) when your site visitors access your page is called ______.
What main type of data does the 'Visits' section of Facebook Insights contain?
What main type of data does the 'Visits' section of Facebook Insights contain?
Facebook's 'Reach' metric exclusively accounts for the total number of times a post has been liked by users.
Facebook's 'Reach' metric exclusively accounts for the total number of times a post has been liked by users.
Where on the Facebook page would one typically check Facebook statistics?
Where on the Facebook page would one typically check Facebook statistics?
Why is it essential for a website owner to monitor their websites traffic?
Why is it essential for a website owner to monitor their websites traffic?
To find the statistics for your blog on WordPress, you would click ______.
To find the statistics for your blog on WordPress, you would click ______.
Why would a content creator want to increase their 'organic reach' statistic?
Why would a content creator want to increase their 'organic reach' statistic?
A high 'posts click' through rate is commonly not beneficial as it means more users clicked promoted posts.
A high 'posts click' through rate is commonly not beneficial as it means more users clicked promoted posts.
If you wish to see the average age range of visitors to a Facebook page, where would you find this information?
If you wish to see the average age range of visitors to a Facebook page, where would you find this information?
Why is paid reach important for promoting content?
Why is paid reach important for promoting content?
Likes, Shares and Comments are considered positive ______ to a piece of content.
Likes, Shares and Comments are considered positive ______ to a piece of content.
Match the following insights with their category:
Match the following insights with their category:
What does the numerical value of your page engagement rate indicate on social media platforms?
What does the numerical value of your page engagement rate indicate on social media platforms?
It would be advantageous to ignore the key performance indicators on each of your social media posts.
It would be advantageous to ignore the key performance indicators on each of your social media posts.
Briefly explain why monitoring website or social media statistics is invaluable for a page or business.
Briefly explain why monitoring website or social media statistics is invaluable for a page or business.
Many web developers use traffic monitoring to perform server ______ at off-peak active times.
Many web developers use traffic monitoring to perform server ______ at off-peak active times.
Flashcards
Website Success Factors
Website Success Factors
Key factors that contribute to a website's success and performance.
Website Traffic Monitoring
Website Traffic Monitoring
The process of tracking and analyzing data about a website's visitors and their behavior.
WordPress Statistics
WordPress Statistics
A tool to monitor site statistics by logging into a WordPress account, and clicking 'My Sites'.
Facebook Statistics
Facebook Statistics
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Organic Reach
Organic Reach
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Paid Reach
Paid Reach
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Post Clicks
Post Clicks
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Audience Interaction
Audience Interaction
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Overview (Facebook Insights)
Overview (Facebook Insights)
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Likes (Facebook Insights)
Likes (Facebook Insights)
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Reach (Facebook Insights)
Reach (Facebook Insights)
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Visits (Facebook Insights)
Visits (Facebook Insights)
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Posts (Facebook Insights)
Posts (Facebook Insights)
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People (Facebook Insights)
People (Facebook Insights)
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Study Notes
- ICT Publication and Statistics
Learning Objectives
- Understand the key factors for a successful website
- Monitor the website's traffic and use it to one's advantage
Ways to Promote a Page
- This section prompts you to consider ways to promote a page
Site Statistics
- This section is about site statistics
Monitoring Site Statistics: WordPress
- After logging into your WordPress account, statistics for your blog can be viewed by clicking "My Sites" from the "Reader" tab, which is the default
Monitoring Site Statistics: Facebook
- A summary of statistics is displayed on the right side of the cover photo on one's Facebook page
Facebook Statistics: Definitions
- Reach (Organic): Posts viewed on the page's wall, shared by users, and in the news feed
- Reach (Paid): Posts viewed through paid advertisements
- Posts Click: The number of clicks on the posts
- Likes, Comments, and Shares: Interaction by the audience, such as liking, commenting, or sharing
Facebook Statistics Categories
- Overview: provides a summary of statistics about the page
- Likes: provides statistics on the trend of page likes
- Reach: provides information on the number of people reached by a particular post
- Visits: contains data on the number of times page tabs were visited
- Posts: shows data indicating when your site visitors access your site (day and time)
- People: Provides audience demographic information, including age, location, gender, language, and country. It also contains demographics about the people who have been reached and engaged with
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