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Questions and Answers
What type of trip did the West Virginia Division of Tourism organize?
What type of trip did the West Virginia Division of Tourism organize?
- A luxury cruise
- A mystery trip (correct)
- A historical tour
- A food and wine tour
What was the advertising strategy used for the West Virginia mystery trip?
What was the advertising strategy used for the West Virginia mystery trip?
- TV commercials
- Billboards
- Social media posts (correct)
- Radio ads
What were participants advised to wear for the West Virginia mystery trip?
What were participants advised to wear for the West Virginia mystery trip?
- Formal attire
- Swimwear
- Layered clothes and strong footwear (correct)
- Costumes
What has become a popular industry in the US?
What has become a popular industry in the US?
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Which companies offer mystery tours?
Which companies offer mystery tours?
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What activities did the group enjoy during the West Virginia mystery trip?
What activities did the group enjoy during the West Virginia mystery trip?
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Where did the group stay during the West Virginia mystery trip?
Where did the group stay during the West Virginia mystery trip?
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What does the mystery element add to the trip?
What does the mystery element add to the trip?
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What did participants enjoy about the West Virginia mystery trip?
What did participants enjoy about the West Virginia mystery trip?
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Would Dena Espenscheid participate in a mystery trip again?
Would Dena Espenscheid participate in a mystery trip again?
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Study Notes
- West Virginia Division of Tourism organized a mystery trip to advertise tourism in West Virginia.
- The ad was posted on social media and did not reveal the destination.
- Participants were advised to wear layered clothes and strong footwear and have a sense of adventure.
- Mystery trips have become a popular industry in the US.
- Companies such as Magical Mystery Tours, Pink Bus Mystery Trips, and SurpriseMeTrips offer mystery tours.
- The group that went on the West Virginia mystery trip enjoyed activities such as horseback riding and visiting former coal mining and timber towns.
- They stayed at Canaan Valley Resort and Conference Center.
- Mystery adds to the adventure of the trip.
- Participants enjoyed the surprise element of not knowing the destination.
- Dena Espenscheid, a participant, said she would do it again.
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