Podcast
Questions and Answers
What type of trip did the West Virginia Division of Tourism organize?
What type of trip did the West Virginia Division of Tourism organize?
- A luxury cruise
- A mystery trip (correct)
- A historical tour
- A food and wine tour
What was the advertising strategy used for the West Virginia mystery trip?
What was the advertising strategy used for the West Virginia mystery trip?
- TV commercials
- Billboards
- Social media posts (correct)
- Radio ads
What were participants advised to wear for the West Virginia mystery trip?
What were participants advised to wear for the West Virginia mystery trip?
- Formal attire
- Swimwear
- Layered clothes and strong footwear (correct)
- Costumes
What has become a popular industry in the US?
What has become a popular industry in the US?
Which companies offer mystery tours?
Which companies offer mystery tours?
What activities did the group enjoy during the West Virginia mystery trip?
What activities did the group enjoy during the West Virginia mystery trip?
Where did the group stay during the West Virginia mystery trip?
Where did the group stay during the West Virginia mystery trip?
What does the mystery element add to the trip?
What does the mystery element add to the trip?
What did participants enjoy about the West Virginia mystery trip?
What did participants enjoy about the West Virginia mystery trip?
Would Dena Espenscheid participate in a mystery trip again?
Would Dena Espenscheid participate in a mystery trip again?
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Study Notes
- West Virginia Division of Tourism organized a mystery trip to advertise tourism in West Virginia.
- The ad was posted on social media and did not reveal the destination.
- Participants were advised to wear layered clothes and strong footwear and have a sense of adventure.
- Mystery trips have become a popular industry in the US.
- Companies such as Magical Mystery Tours, Pink Bus Mystery Trips, and SurpriseMeTrips offer mystery tours.
- The group that went on the West Virginia mystery trip enjoyed activities such as horseback riding and visiting former coal mining and timber towns.
- They stayed at Canaan Valley Resort and Conference Center.
- Mystery adds to the adventure of the trip.
- Participants enjoyed the surprise element of not knowing the destination.
- Dena Espenscheid, a participant, said she would do it again.
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